How the web enables Business to tap Global Markets

DEVELOPING A GLOBAL BRAND THE OPPORTUNITY FOR INDIAN BUSINESS

ONE GLOBAL BRAND THAT YOU ENGAGE WITH EVERY DAY?

BOOKSELLERS AND SHOE RETAILERS AS GLOBAL BRANDS?

EMERGING BRANDS AS GLOBAL BRANDS

IN FACT THERE HAS NEVER BEEN A BETTER TIME TO BUILD A GLOBAL BRAND

IS THIS ONLY FOR BIG BUSINESSES ?

DIGITAL AS AN ENABLER FOR GLOBAL BRANDING ,[object Object],[object Object]

BUILDING A STRONG GLOBAL BRAND

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THERE ARE 2213 TRADEMARK APPLICATIONS FILED IN THE US WITH THE WORD YOGA. 2000 SINCE 2001. YOGA IS A $6bn INDUSTRY TODAY

CHINA UNION PAY (CUP) - EXAMPLE ,[object Object]

CHALLENGING THE ‘PROVENANCE PARADOX’?

CHOCLATES ARE FROM BELGIUM. HOW ABOUT COTE D’IVOIRE? PIZZA’S ARE FROM ITALY BUT PIZZA HUT?? HAVE YOU HEARD OF CHINESE BEER? AUSTRALIAN WINE?...

TECHNOLOGY – INDIA MANUFACTURING - ? FASHION - ?? WINE - ???

RELEVANCE - SUITING IT YOUR AUDIENCE

BROADCAST TO THE WORLD KEEP A CONSISTENT BRAND TALK IN THEIR LANGUAGE ENGAGE WITH PEOPLE BE VALUE ORIENTED CO CREATE

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