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“ Where do you look when you need good recommendations? ”




Thursday, April 11, 2013
55%




                                        9%


                           Text Messages from Brands
                                                       Online Stranger Reviews




Thursday, April 11, 2013
BUT
                           TRUE FOR YOU


                           NOT FOR ME

Thursday, April 11, 2013
70%
                            Friends & Family




Thursday, April 11, 2013
TEDIOUS

Thursday, April 11, 2013
“ It’s not that easy to keep track of good recommendations ”




Thursday, April 11, 2013
Good Things                    Best Friends                         Better Way




               “ Why don’t we have a platform that gives us good things from our best friends in the better way? ”




Thursday, April 11, 2013
Frellow
                            “Your Friendly Fellow”




Thursday, April 11, 2013

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Frellow Slide Deck

  • 1. “ Where do you look when you need good recommendations? ” Thursday, April 11, 2013
  • 2. 55% 9% Text Messages from Brands Online Stranger Reviews Thursday, April 11, 2013
  • 3. BUT TRUE FOR YOU NOT FOR ME Thursday, April 11, 2013
  • 4. 70% Friends & Family Thursday, April 11, 2013
  • 6. “ It’s not that easy to keep track of good recommendations ” Thursday, April 11, 2013
  • 7. Good Things Best Friends Better Way “ Why don’t we have a platform that gives us good things from our best friends in the better way? ” Thursday, April 11, 2013
  • 8. Frellow “Your Friendly Fellow” Thursday, April 11, 2013