Slides from the Nov. 2012 meeting of the Brockport Social Media User Group, where we discussed social media events to a recent campus tragedy and to Hurricane Sandy.

1. Learning from Tragedy
Observations on Social Media
Response to death and disaster
Brockport S.M.U.G.
Nov. 1, 2012

2. The Background
• Sept. 29 – Alex Kogut found dead in her
dorm room.
• First murder in memory on campus
• Oct. 29- Hurricane Sandy slams her way
up the coast

3. Our response
• Messages go out on Facebook and Twitter
before 6 am.

4. Continuing to update
•Sherriff’s Press Conference
•Thank you
•Notice of the arrest
•Counseling Center
•Official Statements
•We updated the Facebook Page 8
times on 9/29-30
•Updated Twitter a similar number
of times.

5. Response
People were understandably sad
angry and upset
Overwhelming support
Many concerns
Parents
Communication
Questions about Identification

6. Our Community
Responds
Student said it better than we ever
could
Good wishes
Thank yous

8. We should never ever forget
• http://www.youtube.com/watch?v=Re0Ou
XPYQh0

10. Lessons
• More is better than less
• Be cautious, but be honest
• Be respectful
• Don’t underestimate your community
• Trust your gut
• Be human

11. The hurricane
• Whoa
• This is the day I almost snapped.

14. Lessons
• You can’t win
• Students want things now
• Parents will freak
• Rumors will spread

15. The impact

16. Questions? Comments?
Complaints?
• @dtyler321
• X2306
• dtyler@brockport.edu