Your online presence is a powerful tool for both networking and strengthening your personal brand. Read this presentation and learn to position yourself online as an expert, build an online brand that supports your career goals and manage your digital footprint. Includes tips for leveraging social media to create an influential real-world network.
4. • Has traveled widely in Europe, North America,
Asia Pacific and the Middle East to deliver
keynotes and workshops for women’s
conferences, associations and
corporate women’s initiatives.
Jo Miller
CEO
Women’s Leadership Coaching, Inc.
5. NEW Leadership Academy
First Semester: Building Your Network
•Navigate Your Organization with Savvy
•Building Relationships of Trust
•Creating an Influential Brand
with Social Media
•Ask an Executive Anything
6. Christopher "Duffy" Fron
Program Director – Practitioner Outreach
IBM
• Leads worldwide developer marketing
across IBM.
• His mission includes educating and training
10,000 technical IBMers on social media tools,
getting them engaged in the extended customer
conversation.
• Created and is managing the Blue Galaxy, an
IBM Community to engage
practitioners through social media.
7. • Previously worked on Linux, Eclipse,
WebSphere, Tivoli, Lotus and even Intelligent
Vending.
• Received his Master of International
Management degree from Thunderbird and
Master of Business Administration degree from
Arizona State University.
• Enjoys mountain biking, snorkeling,
brewing and traveling.
Christopher "Duffy" Fron
Program Director – Practitioner Outreach
IBM
8. Holly Pavlika
SVP Strategy
Collective Bias
• Collective Bias is a social shopper media
company that weaves organic social content
into engaging, real-life stories.
• Founder of MOMentumNation, inspiring today’s
ever-evolving social media-connected mom.
• Was Executive Creative Director and Managing
Director at Big Fuel, a social
media agency.
9. Holly Pavlika
SVP Strategy
Collective Bias
• Combines her experience as a mother with a
wealth of business and digital expertise.
• Authored several white papers and contributes
regularly to MediaPost Engage: Moms.
• Active with Every Mother Counts and The
Global Poverty Project and as a United Nations
Foundations Shot@Life Champion
and Mentor.
11. Creating an Influential Brand
with Social Media
In this webinar:
I.Building an influential brand
II.Managing your online presence
III.Cultivating influential networks
through social media
14. A personal brand matters in
business; it can be the
differentiator when
someone is looking at two
great resumes.
Your personal brand stays
with you for life and from
job to job.
16. Your brand differentiates
you, and sets you apart
from others.
It is the truest reflection of
who you are – the sum of all
past and present positions,
education and life
experiences.
17. What is your personal
brand, and how did you
come up with it?
22. What are the
characteristics of an
influential personal
brand?
• Dependable, trustworthy
• Genuine, authentic
• Thought leadership, subject
matter expertise
• Humor, wit,
entertainment value
23. What are some steps to
build an influential
brand?
• Find your topic
• Figure out what you’re passionate
about
• People connect through emotion
• Find your brand’s pillars
• Consistency of messaging
is key
• Patience!
31. What strategies do you
recommend for using
each social media site
effectively?
34. What are the dos and
don’ts of managing
one’s online presence?
35. DO:
• ID your goals
• Recognize the personal and
professional value
• Be social with purpose
• Share your experience
• Build your reputation
• Enable others
• Speak for yourself
• Respect copyright, laws
and other people
• Add value
DON’T:
•Pick fights
•Feed the trolls
DON’T:
•Pick fights
•Feed the trolls
Manage your online presence
36. DO:
•Find your topic and be
consistent
•Be on several channels
•Include photos and video
•Have patience
•Put a Google Alert on yourself
DON’T:
•Be afraid to be
yourself
•Be afraid to ask
opinions
DON’T:
•Be afraid to be
yourself
•Be afraid to ask
opinions
Manage your online presence
38. Is it possible to
leverage social media
to create an influential
real-world network?
How?
39. As a working mother,
when do you have a
chance to network if
you can’t go for a drink
after work?
40. Through social media,
Holly has:
•Spoken with congressmen and women
•Spoken to the heads of social media
with McDonalds and Toys ‘R’ Us
•Traveled to Tanzania as a UN
Shot@Life champion and mentor
•Built an influential advisory board
43. Creating an Influential Brand
with Social Media
In this webinar:
I.Building an influential brand
II.Managing your online presence
III.Cultivating influential networks
through social media
45. Recommended
Life isn’t about finding yourself.
Life is about creating yourself.
By Holly Pavlika
www.momentumnation.com/life-
isnt-about-finding-yourself-life-is-
about-creating-yourself/
The Brand Called You
By Tom Peters
www.fastcompany.com/28905/bran
d-called-you
48. Ask an Executive Anything
NEW Leadership Academy
Class 4 | June 6, 2013
Submit your questions to
jo@womensleadershipcoaching.com
49. Share
Recording and handouts at
newonline.org/studyhall
Contact
Kathy Bayert
kbayert@newonline.org
Jo Miller
info@womensleadershipcoaching.com
50. Discussion questions
•What is your personal brand?
•Which social media sites do you use?
How?
•How are you managing your online
presence?
•How will you use social media to build an
influential network?