2. Ethos, Pathos, and Logos
Ethos
credibility
(or
character)
of the
speaker
Pathos
emotional
connection
to the
audience
Logos
logical
argument
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4. An audience listens with its eyes...
7%
38%
55%
audience’s comfort level with the
speaker
Words the speaker said
Speaker’s tone of voice
Speaker looked like
Dr. Albert Mehrabian, 1971 . University of California
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5. Key Features
7 to 12 inches apart
hands in front of you
or at your side
Straightbody
Head held high
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6. DON’Ts
moving from one
foot to the other
hands in your
pocket
Tilted head
hands on
your hip
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9. three step process to cure
excessive movement
Give a speech without
moving
Give a speech without
moving
Move silently at transitionsMove silently at transitions
Move with a purposeMove with a purpose
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