1. PERSONAL BRAND EXPLORATION
Dylan Foster
Project & Portfolio I: Week 1
4/4/2021

2. Since the age of 5, sports have been the 2nd
biggest part of my life other than family. I grew up
playing basketball and baseball until high school. I
reffed soccer for youth and high school for 6 years.
I’ve also gotten back into athletics by playing softball
for 3 years now. My dream is to be on Primetime for
MLB Network or FOX in the next 15-20 years. I
believe my personality, and “get my job done right
the first time” mentality will be a focal point for being
on air, and it will also allow me to be relatable to
other people. I didn’t grow up a stud athlete or with
rich famous parents. I’m a young adult, from a small
city, with a big dream to be the face of the baseball
broadcasting world before he’s 40. People I went to
high school with thought I was crazy. Watch where I
am in 15 years and let’s see where they’ll be. I’ll bet
on myself every day of the week.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Media Technician
• AV Specialist
• Stagehand
HERO ARCHETYPE: The hero
brand is all about rising above
adversity while also hoping to
inspire others. Hero type people
look to leave their mark on the world
even if it risks sacrificing
themselves. They have to make
quick decision and think on their
feet as well.
Broadcasting on Air for the Baseball Industry
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: Pretty close to
a 50/50 split of males and
females. 70% white, married,
college educated, and spread out
along the 2 coasts and some in
middle America.
• PSYCHOGRAPHICS: Being
outside, volunteering, chemistry,
adventuring, hardworking, and the
want to make their company
successful
• IDEAL AUDIENCE MEMBERS:
Patrick Gallagher- HR Business
Partner with the MLB; Kris Lopes-
HR Business Partner with the
MLB; Jake Beckerman- Technical
Recruiter with the MLB
Recruiters and Hiring Managers at MLB (MLB Network)
TARGET AUDIENCE

5. GOALS
Short Term: 2022-2023
• Getting hired at a baseball company such as MLB
Network or FOX
‣ Once I graduate from Full Sail I’ll want to get out
into the industry as quickly as possible. Getting
hired on as a low level position or even doing a
payed internship would be a great start.
Mid Term: 2027-2032
• Getting on air for late-time TV
‣ Somewhere between year 7-9 I’d love to hit the
worlds TV screens by cohosting a show in those
later hours of the day.
Long Term: 2037-2042
• PRIMETIME TV
‣ After hopefully being on air for 7-10 years now. I
want to move up into a primetime 5-8 PM slot on
TV. It certainly won’t be easy beings I’ll be in my
early to mid 30’s but I know I have the grit to do
what it takes to get there.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Mathematics/Statistics 80%
Adobe Creative Cloud 40 %
Public Speaking 60%
Flexibility 85%
SOFT
HARD
Video Production 15%
Statistical Analysis 25%
Writing 30%
Researching 35%
SOFT
HARD

7. I will help MLB Network by increasing their
ratings and viewership by being the hardest
worker and being the most knowledgeable
sportscaster on TV.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Reffing Soccer for 6 years for Youth and
High School
• Cook/Waiter at Wild River Pub in Grants
Pass, OR for 2 years
Education:
• Food Handlers/OLCC Licenses
• Sportscasting, B.S., Full Sail University (Exp. 2022)
Leadership Roles:
• Supervisor at Wild River Pub for 1 year
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
TAYLOR SCHAUB
Noteworthy Experience:
• Dan Patricks Inaugural class at FSU
• Sports Director at KGET-TV 17
DYLAN FOSTER
Industry Experience:
• KGET-TV 17: 1 1/2 Years
• Associate Producer and TV Host: 7
months
Education
• B.S from Dan Patrick School of Sportscasting- Full Sail
University (2018-2019)
Skills and Proficiencies:
• TV Production
• Journalism
• Video Production
Couldn’t find endorsements, but with Taylor being in the
industry for over a year it’s suggested he’s got a good
amount of endorsements.
Overall Online Presence:
• He’s got 40 connections. His banner is customized with
a professional profile picture in his studio in California.
He’s got a lot of skills listed in his profile as well as his
job experience post Full Sail.
• Grade: Poor, 55 out of 100
Industry Experience:
• None
Education:
• Current Student at Full Sail University’s Dan Patrick
Sportscasting Program. (Graduating 2022)
Leadership Experience:
• Supervisor at Wild River Pub: 1 Year
Skills and Proficiencies:
• Adobe Creative Cloud
• Mathematics/Statistics
Overall Online Presence:
• My profile right now is super bare other then my college
experience and professional profile picture. As I
continue on in Full Sail I’m going to need to upgrade it
to make myself look more appealing to companies to
hire me.
• Grade: Poor, Average, or Superior? 5 out of 100

10. COMPETITION
SAMUEL GUZMAN III
Industry Experience:
• Rollins Play-By-Play Announcer/Color
Commentator 1 Year 10 Months
• WWE On Air Internship: 7 Months
• Staff Writer Internship at the Daily Flash: 5
Months
• Public Address Announcer UTEP Miners
Hockey: 1 Year 5 Months
• Marketing Intern UTEP Athletics Internship:
1 Year 3 Months
Education:
• B.S in Sportscasting Full Sail University (2018-2020)
Leadership Experience:
• I couldn’t find any examples of leadership. It shouldn’t
be long though before he gets put in a leadership
position.
Skills and Proficiencies:
• Writing
• Editing
• Storytelling
No sign of endorsements on his page but with his extensive
experience in such a short amount of time there’s probably
some endorsements involved.
DYLAN FOSTER
Overall Online Presence:
• He’s got 61 connections and a customized banner with
a professional profile picture. His bio is informative. It’s
missing some key things, but overall it’s a great start to
a promising career.
• Grade: Poor, 65 out of 100
Industry Experience:
• None
Leadership Experience:
• Supervisor at Wild River Pub: 1 Year
Skills and Proficiencies:
• Adobe Creative Cloud
• Mathematics/Statistics
Overall Online Presence:
• My profile right now is super bare other then my college
experience and professional profile picture. As I
continue on in Full Sail I’m going to need to upgrade it
to make myself look more appealing to companies to
hire me.
• Grade: Poor, 5 out of 100
Education:
• Current Student at Full Sail University’s Dan Patrick
Sportscasting Program. (Graduating 2022)

11. BRAND POSITION
For those at MLB Network who want to start appealing to the
younger generations around the world, I provide the younger
connection as well as great amounts of knowledge about the
sport. Everyone says they’ll work hard for a company, but
with me the difference is I always want to continue to
improve until I’m the Babe Ruth of the Baseball Broadcasting
industry. There will be no slowing down, no stopping until
that’s been completed in my career. You will ALWAYS get my
very best.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2021 MLB All Star Game
‣ July 13th, 2021 @ Coors Field, Colorado
• Miami Marlins v Tampa Bay Rays Series
‣ Sept. 24th-26th @ Tropicana Field, Florida
• San Fransisco Giants v Atlanta Braves Series
‣ Aug. 27th-29th @ Truist Park, Georgia
Digital Marketing
• Primary Content: I want my primary content to be centered
around video production to start. Production is just such a big
part of sports broadcasting, so that can be where my content
starts. After that it will continue to grow and grow.
• Primary Tools: Instagram would be my social media focal
point for posting all my content and sports updates. I’d also
used LinkedIn as more of a professional media site to
promote only my best work that I produce in the professional
field.
• Website: Full Sail Digital Portfolio website to showcase my
school projects and any side work that I perform.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I’d love to have a professional baseball broadcaster as a mentor.
Someone like Bob Costas or Matt Vasgersian. These guys are
regarded as the greatest in their industry, and I want to know what I
have to do to reach their level of success. Jan. 2023 would be a
great time to get in touch because I would’ve just graduated.
Formal Education
• Completing Sportscasting, B.S with an expected
graduating date of Oct. 2022.
Technical Skills
• Adobe Creative Cloud, Complete various tutorials on all
necessary softwares. Projected Oct. 2022
• OriginLabs Data and Analysis. Projected Oct. 2022
• Video Editing Class on Udemy. Projected Oct. 2022
Soft Skills
• Attend Toastmasters Club to improve public speaking.
Projected Jan. 2022
• An introduction to Screenwriting on ClassCentral.
Projected May 2022.
• Getting an internship at a sports media company of any
kind to work on communication with a big group of other
adults. Projected May 2022.

14. DYLAN FOSTER
You know people have been talking about how baseball
viewership is declining? Well I’ll be not only a new face, but a
knowledgeable person to have on air. My former boss at my job gave me a
testimonial saying, ‘Dylan's enthusiasm is contagious. His work ethic is rarely found in his
age group. We appreciate his ability to multitask with genuine sincerity, and he is a true
asset to our team.’ I will take that enthusiasm and work ethic and bring that into the
professional world once I’ve graduated college. I’ll also bring an informed, but comedic
tone to baseball to make the new younger generations want to watch America’s Game.
“
Picture of You
Goes Here

15. REFERENCES
Beckerman, J. (2013). LinkedIn Profile: Jake Beckerman. Retrieved April 05, 2021,
from https://www.linkedin.com/in/jakebeckerman/
Corporation, C. (Ed.). (2011). Free online course: An introduction to screenwriting
from futurelearn. Retrieved April 07, 2021, from https://www.classcentral.com/
course/screenwriting-4550
Corporations, O. (Ed.). (1992). Origin and Originpro. Retrieved April 07, 2021, from
https://www.originlab.com/origin#Statistics
Gallagher, P. (1999). LinkedIn Profile: Patrick Gallagher. Retrieved April 05, 2021,
from https://www.linkedin.com/in/patrickgallagher49/
Guerra, B. (2009). Free video editing tutorial - how to edit videos [free and paid
options]. Retrieved April 07, 2021, from https://www.udemy.com/course/video-
photo-edit-montage-mastery/
Lopes, K. (2012). LinkedIn Profile: Kris Lopes. Retrieved April 05, 2021, from https://
www.linkedin.com/in/krislopes/
Mickley, R. (2019, March 20). Loom Video: Credentials & Competition. Retrieved
April 01, 2021, from https://www.loom.com/share/
93ba5b529c64422aae35dbff30c0d0af
Mickley, R. (2019, May 20). Loom Video: Goals, Skills Analysis, Promise. Retrieved
April 01, 2021, from https://www.loom.com/share/
21b2d49bd36645f9a60c4a6751a3b7b4
Mickley, R. (2019, May 20). Loom Video: Identity, Profession, Target Audience.
Retrieved April 01, 2021, from https://www.loom.com/share/
e9618b15a2fc40638460e9b623041e66
Mickley, R. (2019, May 20). Loom Video: Positioning, Networking & Marketing,
Professional Development, Elevator Pitch. Retrieved April 01, 2021, from
https://www.loom.com/share/dc3075d70be94f67848f587788d7e854
Smith, N. (2016, February 23). Design - from all angles. Retrieved April 05, 2021,
from http://www.nvision-that.com/design-from-all-angles/brand-archetype-the-
hero