Media Research task 1: Genre, industry, audience
RADIO BRIEF
Task 1
1. Search for three examples of local commercial radio celebrity interview programmes.
2. Break down the format and structure of the program:
 How does the program start? Jingle (a short audio clip played on a radio show used for
promotion, usually accompanied with voice-overs and sound effects to engage
listeners)? Donut (a jingle that starts with singing, music in the middle, and singing again
at the end)?
 Use of sound effects?
 Ads? News?
 Lead (the first sentence of a news story, which should concisely reveal the story's basic
events and provide an introduction to the details given in the rest of the story)?
 Interviews
This is the radio format of ‘KISS’
16.00 Donut (20s) 17:14 Host Commentary (40s)
16.00 Presentation of content (10s) 17:15 Advertisement(s)
16.00 Transition from donut to track 17:18 Track
16.07 Announcement from host 17:27 Host Commentary
16.08 Track 17:28 Track
16.17 Announcement from host (10s) 17:34 Competition announcement
16.18 Do (5s) 17:35 Advertisement
16.18 Advertisement(s) (30s) 17:40 Track
16.18 Donut | Sponsor (20s) 17:45 Competition
16.18 Advertisement(s) 17:47 Track
16.21 Donut | Sponsor | Competition (30s) 17:57 Host Commentary (20s)
16.21 Track 17:57 News
16.24 Sound effects (10s) 17:58 Host Commentary (5s)
16.25 Track 17:58 Advertisement(s)
16.27 Host Commentary 18:02 Donut (5s)
16.28 Track 18:02 Host Commentary
16.36 Host announces competition (10s) 18:03 Track
16.36 Advertisement(s) 18:10 Host Commentary (20s)
16:39 Track 18:10 Sample old interview (10s)
16:47 Host Commentary 18:10 Host commentary (15s)
16:48 Track 18:11 Track
16:53 Host Commentary (10s) 18:19 Advertisement(s)
16:53 News 18:22 Track
16:54 Donut 18:31 Host commentary (10s)
16:55 Advertisement 18:32 Track
16:59 Donut (10s) 18:38 Advertisement

This is the radio format of ‘HEART RADIO’
16:00 Track 17:23 Track
16:04 Donut (10s) 17:45 Jingle (2.5s)
16:05 Presentation of content (50s) 17:45 Donut (5s)
16:05 Sound effect (10s) 17:45 Jingle (2.5s)
16:06 Track 17:46 Host commentary
16:20 Donut (5s) 17:48 Jingle (5s)
16:21 Advertisement(s) 17:48 Advertisement
16:26 Host Commentary (30s) 17:53 Jingle (10s)
16:26 Donut (5s) 17:54 Host Commentary
16:26 Track 18:00 Jingle (5s)
16:38 Jingle (5s) 18:00 Track
16:38 Advertisement(s) 18:21 Jingle (5s)
16:43 Track 18:21 Competition Announcement
16:56 Jingle (5s) 18:23 Sound effects (10s)
16:57 Host Commentary 18:24 Advertisement
17:00 Donut (5s) 18:29 Jingle (5s)
17:00 Sound effect (5s) 18:29 Track
17:00 News 18:36 Jingle (5s)
17:03 Donut (5s) 18:36 Competition winners
17:03 Track 18:38 Jingle (2.5s)
17:21 Donut (5s) 18:38 Donut (5s)
17:21 Jingle (5s) 18:38 Jingle (2.5s)
17:21 Host Commentary 18:39 Advertisement
17:23 Jingle (2.5s) 18:44 Jingle (2.5s)
17:23 Donut (5s) 18:44 Track
17:23 Jingle (2.5s) 19:00 Change of host

This is the radio format of ‘ABSOLUTE RADIO’
16:00 Jingle (2.5s) 17:05 Jingle (2.5s)
16:00 Donut (5s) 17:05 Advertisement | Sponsor
16:00 Jingle (2.5s) 17:10 Jingle (2.5s)
16:00 Presentation of content 17:10 Donut (5s)
16:01 Jingle (5s) 17:10 Jingle (2.5s)
16:01 Track(s) 17:10 Host Commentary
16:30 Jingle (5s) 17:20 Jingle (10s)
16:30 Host commentary 17:21 Competition announcement
16:35 Jingle (2.5s) 17:24 Sound effects (2.5s)
16:35 Donut (5s) 17:24 Jingle (5s)
16:35 Jingle (2.5s) 17:24 Track(s)
16:35 Announcement of competition 17:56 Jingle (10s)
16:37 Jingle (2.5s) 17:56 Advertisement | Sponsor
16:37 Donut (5s) 18:01 Jingle (10s)
16:37 Jingle (2.5s) 18:02 Host Commentary
16:38 Advertisement(s) 18:07 Jingle (5s)
16:43 Jingle (2.5s) 18:07 Competition announcement
16:43 Donut (5s) 18:10 Jingle (10s)
16:43 Jingle (2.5s) 18:11 Competition winners
16:43 Track(s) 18:16 Jingle (5s)
17:00 Jingle (2.5s) 18:16 Track
17:00 Donut (5s) 18:38 Jingle (5s)
17:00 Jingle (2.5s) 18:38 Advertisement(s)
17:00 Host commentary 18:43 Jingle (5s)
17:05 Jingle (2.5s) 18:44 Track(s)
17:05 Donut (5s) 19:00 Change in host