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Why Employee Advocacy is Now Mainstream

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Employee Advocacy starts with an engaged, educated, and informed workforce. It’s a way to extend your social media strategy with your best advocates – your employees. They receive and post company-approved content to their social networks.

Expand your network of prospects by 10x by including employees in your social media strategy. That’s 10x more people ready to click, act and buy.

For more information visit: http://www.dynamicsignal.com/employee-advocacy

Publié dans : Technologie
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Why Employee Advocacy is Now Mainstream

  1. 1. WHYEMPLOYEEADVOCACY ISNOW MAINSTREAM of consumerstrust recommendations from  peopletheyknow(Nielsen)90% brandmessagesreached furtherwhensharedby employees24X BUSINESSISGOINGDIGITAL EXCITEEMPLOYEESONSOCIAL WHYEMPLOYEEADVOCACY? ACTIVEEMPLOYEES EMPLOYEEADVOCACYIGNITESRESULTS PEOPLEPREFERSOCIAL Digitalwillaccountfor morethan 75%of  marketingbudgets (Accenture) $188Bwasspent oncontent creationin2014 (NewsCred) 87%ofB2Bmarketers usesocialmediato distributecontent (ContentMarketingInstitute) 75% oftheglobal workforcewillbe millennialsby2025 (Deloitte) 88%ofcompaniesare goingthrougha digitaltransformation (AltimeterGroup) $# ofsalespeopleusingsocial mediaoutselltheirpeersnot usingsocialmedia (Forbes) 78% 71% ofusersaccesssocialmedia fromamobiledevice (Adobe) willbespentshoppingon mobiledevicesbythe endof2016 (Gartner) $2B $ $ $ $ conversionratewhenatrusted connectionsuggestsaproduct (Nielsen)90% 88% Theaverageemployee reaches1,140onsocial media ofemployersencourage employeestoshare companyinformation ofemployeesalreadypost messagesonsocialmedia abouttheiremployers ofemployeesareanactiveadvocatefor theircompany 20% Sourcefortheabove=KRCResearch ofemployeesalreadyuse socialmediaforpersonaluse (KRCResearch) Theaverageoverlapbetween abrand’sfollowersandits employees’followersisonly8% (Dell) “Ilovebeingawareofall thenewcontentandhow easyitistoshareacrossall ofmysocialchannels.” “OurEmployeeAdvocacy programisthebestwayof gettingourcontentoutinto theworldandinfrontofas manyeyesaspossible.” Increaseemployee engagementbeyondthe 13%industryaverage conversionrate achievedwithsocial marketingcampaign 9.6% increasein onlineevent registration/leadgen 20% morecontent amplification 11X moreweb sitetraffic moreleads25% 5X increaseinbrand awareness 24X ofoverallevent registrationsdrivenby EmployeeAdvocacy 20-50% www.dynamicsignal.com @dynamic_signal#ExciteToIgnite Makesitreallyeasy tobemoresocial andsharegreat content Stayintheknow withthelatest companyinfo 24% Buildsmy personalbrand 9% 64% Gamification isfun 3% WhatexcitesyoumostaboutEmployeeAdvocacy? (DynamicSignalSurvey2015) t50% 33%

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