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Sourcing
CONSTRUCTION SUPPLY CHAIN
MANAGEMENT (MGT60803/QSB 2433)
Objectives Today
ā€¢ Definition of Sourcing
ā€¢ The sourcing process
ā€¢ Sourcing information
- analysis of market conditions
- locating supplier
- supplier appraisal
ā€¢ Discussion
2
What is sourcing?
ā€¢ Sourcing is the process of identifying, selecting
and developing supplier.
ā€¢ Sourcing is a key purchasing activity.
ā€¢ Sourcing can be either at tactical and
operational or strategic levels.
3
What is sourcing?
4
Tactical Sourcing Environment Strategic Sourcing Environment
Clearly defined requirements and
specifications
Development of a deep
understanding of requirements
Open bid process with little or no
ability for suppliers to offer
alternative designs or
specifications
Development of a deep
understanding of the supply
industry, product and service
offerings and performance
drivers of key suppliers
Purchase price focus Long-term relationship focus
Non critical items Critical items
Table 1: Comparison of tactical and strategic sourcing business
Adapted: Lysons and Gillingham (2003, p.367)
The Sourcing Process
1. Identify or re-evaluate needs
2. Define or evaluate usersā€™ requirements
3. Decide to make a buy
4. Identify type of purchase
- Straight rebuy or routine purchase
- A modified rebuy (Changed to existing supplier)
- A new buy (New user need)
5. Conduct market analysis
6. Identify possible suppliers
5
The Sourcing Process
7. Prescreen or prequalify possible suppliers
8. Evaluate the remaining supply base
9. Request for proposal/quotation/tender
10. Choose supplier
11. Negotiation
12. Deliver product/performance
13. Post purchase/make performance evaluation
6
Sourcing Information
ā€¢ Information is the key for a successful
sourcing process.
ā€¢ The information is important to determine:
- When to buy (the right timing)
- Where to buy (location)
- Who to buy (which supplier)
7
Sourcing Information
ā€¢ Information can be obtained from:
- analysis of market conditions
- locating supplier sources
- supplier assessment
- supplier historical performance
8
Sourcing Information
ANALYSIS OF MARKET CONDITIONS
ā€¢What is market?
- a place where goods and services are brought
and sold.
- large groups of buyers and sellers of wide
classes of goods.
- demand and supply of a single class of
community.
9
Sourcing Information
ANALYSIS OF MARKET CONDITIONS
ā€¢What is the analysis of market conditions
important to sourcing?
ļƒ¼Forecasting the long-term demand for the
product.
ļƒ¼It assists in forecasting the price trends of
brought-out items and how material costs are
likely to affect production costs and selling
prices.
10
Sourcing Information
ļƒ¼It indicates what alternative goods and supply
sources are available ā€“ it might be more
economical to source items from abroad.
ļƒ¼Information relating to pay trends, commodity
prices, political factors and the like can assist
in deciding whether to adopt a strategy of
forward buying and stock piling.
11
Sourcing Information
LOCATING SUPPLIERS
ā€¢Suppliers can be located by checking a wide range of
sources.
ā€¢This process has been made faster and easier by the
World Wide Web.
ā€¢Some unions or professional societies provide
database for sourcing suppliers.
ā€¢Access to such databases may be free and unrestricted
or subscriber only.
12
Sourcing Information
ā€¢ However, there maybe several problems that
limit the value of these online searchable
databases:
ļƒ¼The effort and time required to access several
databases
ļƒ¼User friendliness of the search engine
ļƒ¼The quality data content ā€“ time out-of-date,
incorrect data content or basic data only
13
Sourcing Information
LOCATING SUPPLIERS
ā€¢Other useful ways to locate suppliers include:-
ļƒ¼Salesperson ā€“ the usefulness salespeople is
dependent on their knowledge of the product they are
seeking to promote.
ļƒ¼Exhibitions ā€“ provide an opportunity to compare
competing products, meet representatives of suppliers
and attend presentations by exhibitors and exhibition
catalogues.
14
Sourcing Information
ļƒ¼Trade journals ā€“ provide buyers not only with
information regarding new products,
substitute materials, trade gossip and keeps
buyers informed about changes in the policies
of suppliers.
ļƒ¼Informal exchange of information between
purchasing and other professionals.
15
Sourcing Information
SUPPLIER APPRAISAL
ā€¢Supplier appraisal is situational. What to
appraise is related to the requirements of the
particular purchaser.
16
Sourcing Information
ā€¢ Five methods used in assessing supplier
capability in this connection are based on:-
ļƒ¼Past performance ā€“ for existing supplier
ļƒ¼Reputation ā€“ word of mouth
ļƒ¼Visit and appraisal ā€“ visit the supplier in order to
make assessment of quality capability
ļƒ¼Third party certification ā€“ hire third party to assess
the supplier
ļƒ¼Evaluate of sample product
17
Discussion
1. Management Level decision-making:-
ā€¢Strategic level
ā€¢Tactical level
ā€¢Operational level
2. Differences between:-
ā€¢Data
ā€¢Information
ā€¢Knowledge
18
Challenges of Global Sourcing in Malaysia ā€“ Risk
Assessing in Construction Industry
ā€¢ Extensive and efficient infrastructure
ā€¢ High quality of telecommunication network
ā€¢ Legal system in protecting buyers
ā€¢ Data security and intellectual property
protection
ā€¢ Geopolitical distance between supplier and
customer
19

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CSCM Chapter 6 sourcing cscm

  • 2. Objectives Today ā€¢ Definition of Sourcing ā€¢ The sourcing process ā€¢ Sourcing information - analysis of market conditions - locating supplier - supplier appraisal ā€¢ Discussion 2
  • 3. What is sourcing? ā€¢ Sourcing is the process of identifying, selecting and developing supplier. ā€¢ Sourcing is a key purchasing activity. ā€¢ Sourcing can be either at tactical and operational or strategic levels. 3
  • 4. What is sourcing? 4 Tactical Sourcing Environment Strategic Sourcing Environment Clearly defined requirements and specifications Development of a deep understanding of requirements Open bid process with little or no ability for suppliers to offer alternative designs or specifications Development of a deep understanding of the supply industry, product and service offerings and performance drivers of key suppliers Purchase price focus Long-term relationship focus Non critical items Critical items Table 1: Comparison of tactical and strategic sourcing business Adapted: Lysons and Gillingham (2003, p.367)
  • 5. The Sourcing Process 1. Identify or re-evaluate needs 2. Define or evaluate usersā€™ requirements 3. Decide to make a buy 4. Identify type of purchase - Straight rebuy or routine purchase - A modified rebuy (Changed to existing supplier) - A new buy (New user need) 5. Conduct market analysis 6. Identify possible suppliers 5
  • 6. The Sourcing Process 7. Prescreen or prequalify possible suppliers 8. Evaluate the remaining supply base 9. Request for proposal/quotation/tender 10. Choose supplier 11. Negotiation 12. Deliver product/performance 13. Post purchase/make performance evaluation 6
  • 7. Sourcing Information ā€¢ Information is the key for a successful sourcing process. ā€¢ The information is important to determine: - When to buy (the right timing) - Where to buy (location) - Who to buy (which supplier) 7
  • 8. Sourcing Information ā€¢ Information can be obtained from: - analysis of market conditions - locating supplier sources - supplier assessment - supplier historical performance 8
  • 9. Sourcing Information ANALYSIS OF MARKET CONDITIONS ā€¢What is market? - a place where goods and services are brought and sold. - large groups of buyers and sellers of wide classes of goods. - demand and supply of a single class of community. 9
  • 10. Sourcing Information ANALYSIS OF MARKET CONDITIONS ā€¢What is the analysis of market conditions important to sourcing? ļƒ¼Forecasting the long-term demand for the product. ļƒ¼It assists in forecasting the price trends of brought-out items and how material costs are likely to affect production costs and selling prices. 10
  • 11. Sourcing Information ļƒ¼It indicates what alternative goods and supply sources are available ā€“ it might be more economical to source items from abroad. ļƒ¼Information relating to pay trends, commodity prices, political factors and the like can assist in deciding whether to adopt a strategy of forward buying and stock piling. 11
  • 12. Sourcing Information LOCATING SUPPLIERS ā€¢Suppliers can be located by checking a wide range of sources. ā€¢This process has been made faster and easier by the World Wide Web. ā€¢Some unions or professional societies provide database for sourcing suppliers. ā€¢Access to such databases may be free and unrestricted or subscriber only. 12
  • 13. Sourcing Information ā€¢ However, there maybe several problems that limit the value of these online searchable databases: ļƒ¼The effort and time required to access several databases ļƒ¼User friendliness of the search engine ļƒ¼The quality data content ā€“ time out-of-date, incorrect data content or basic data only 13
  • 14. Sourcing Information LOCATING SUPPLIERS ā€¢Other useful ways to locate suppliers include:- ļƒ¼Salesperson ā€“ the usefulness salespeople is dependent on their knowledge of the product they are seeking to promote. ļƒ¼Exhibitions ā€“ provide an opportunity to compare competing products, meet representatives of suppliers and attend presentations by exhibitors and exhibition catalogues. 14
  • 15. Sourcing Information ļƒ¼Trade journals ā€“ provide buyers not only with information regarding new products, substitute materials, trade gossip and keeps buyers informed about changes in the policies of suppliers. ļƒ¼Informal exchange of information between purchasing and other professionals. 15
  • 16. Sourcing Information SUPPLIER APPRAISAL ā€¢Supplier appraisal is situational. What to appraise is related to the requirements of the particular purchaser. 16
  • 17. Sourcing Information ā€¢ Five methods used in assessing supplier capability in this connection are based on:- ļƒ¼Past performance ā€“ for existing supplier ļƒ¼Reputation ā€“ word of mouth ļƒ¼Visit and appraisal ā€“ visit the supplier in order to make assessment of quality capability ļƒ¼Third party certification ā€“ hire third party to assess the supplier ļƒ¼Evaluate of sample product 17
  • 18. Discussion 1. Management Level decision-making:- ā€¢Strategic level ā€¢Tactical level ā€¢Operational level 2. Differences between:- ā€¢Data ā€¢Information ā€¢Knowledge 18
  • 19. Challenges of Global Sourcing in Malaysia ā€“ Risk Assessing in Construction Industry ā€¢ Extensive and efficient infrastructure ā€¢ High quality of telecommunication network ā€¢ Legal system in protecting buyers ā€¢ Data security and intellectual property protection ā€¢ Geopolitical distance between supplier and customer 19