Vodafone needed a consistent sales tool to help confidently present their story to customers. They developed an iPad app called iStory that provided rich content and visuals to guide engaging conversations. Initial results showed over 77% of salespeople adopted it and over 44% were active users.
Yara International sought to improve safety performance across its global operations. A branding agency recommended changing the safety culture through a massive communication campaign endorsed by top management and using storytelling to spark intrinsic motivation. The expected change in culture was to be confirmed in 2014.
Repsol needed to raise awareness among employees about risks of improper information usage. An agency created a top ten list of important topics with online and video content to make the
E3 International Agency Network- Best of International (BOI) Awards 2014
1. May 17, 2014
E3 NETWORK BOI 2014
“Best of International”
INTERNATIONAL CASES
2. VODAFONE
ISTORY
BASE ONE
GREAT BRITAIN
Objectives
Success is being measured
by the number of sales
people downloading and
adopting the ’tool’ and by the
feedback given, indicating a
more confident sales force.
The tool is regularly updated
with new information – soon
we will incorporate 4GCustomer information
Vodafone needed to help sales people deliver their story to customers
consistently, confidently and succinctly, so that Vodafone gains more
consideration (within large businesses/organisations) for
communication requirements beyond mobile.
To achieve this we needed to combat the plethora of PowerPoint
presentations being used by Sales.
International campaign in: Great Britain
Market:
3. Our idea / approach
We developed one single sales aid which provides Sales with the right
support while on the road and in meetings, as well as giving them the
opportunity to start conversations in a more ‘consultative’ way, thus
projecting a professional, modern, partnering feel to their customers.
iStory, a tablet-based app, has great content and it’s visually rich,
prompting sales people to hold engaging, confident and wider
conversations with their customers
Results
Results for the first 2 months from launch:
over 77% adoption amongst sales people and over 44% active
users.
“I love iStory. It’s ace, just helped me enormously with prep for this
afternoon’s BWOW meeting at training 2000…what a great tool.” Terry
Potkin - UK Sales
Expertise: Branding/Design
4. YARA
SAFE BY CHOICE
BB&B
FRANCE
Objectives
• Raise awareness
• Create momentum
• Create trust and
ownership
• Trigger engagement
• Ensure consistent
application
• Establish safety culture
sustainably
• reduce safety incidents
Brief
Yara International, headquartered in Oslo, is an international company
specializing in nitrogen chemics (fertilizer, explosives,
environmental chemicals).
The company was seaking to improve safety performance across its
global network of factories, warehouses and offices .
The goal was to achieve a sustainable improvement rather than
short-lived success stories.
A change in company culture was considered necessary to achive
the goal and attain excellence in safety.
International campaign in: Australia, Austria, Belgium, Canada, China, Czech Republic, Finland, France, Germany, Great Britain,
Hungary, India, Italy, Korea, Poland, Portugal, Romania, Russia, Singapore, Spain, Sweden, Switzerland, The Netherlands, USA
Market: Consultancy, Corporate identity
5. Strategy
bb&b recommended to change company culture by the following:
• A massive communication stimulus to underline the importance of
the issue
• Endorsement by top management through an emotional letter from
CEO, directly addressed to the homes of 9.000 employees worldwide
• A visual campaign signature "safe by choice" marking all
communication items to be developed
• A made-to-measure image bank highlighting the campaign slogan
"together we care"
• Storytelling based on teamwork, pride and sense of ownership to
spark intrinsic motivation
• A ready-to-go toolkit to facilitate deployment worldwide in all
factories and sites
Results
• Strong engagement and acceptance in all sites
• A consistent, worldwide implementation, from South Africa to
Norway and from Trinidad to Australia
• High visibility of the campaign in and around all Yara sites worldwide
• The expected change in culture is to be confirmed by appropriate
research in 2014
Expertise: Branding/Design, Business/Brand Strategy, Creativity, HR Communication
6. REPSOL
INFORMATION PROTECTION
IGRIEGA
SPAIN
Objectives
Showing the risks a bad
information usage could
bring.
The employees must be
aware of the risks a bad
information usage can bring.
Always through
communication that doesn't
scare them, but makes them
think about it; and that
doesn't control them, but
normalises the situation.
INTERNAL INFORMATION PROTECTION
After an internal study, our client found out Repsol employees didn't
think there was a problem with information's security, there was no
conciousness, they didn't know the regulations.
And information is an asset we must protect.
International campaign in: Spain
Market: Corporate identity
7. INFORMATION PROTECTION
We had to raise awareness, by making the problem visible, and
showing its consequences.
We created a list of the top ten most important topics related to
information protection.
Each topic contained the following pieces:
- online banners
- video
- impact action
We launched the campaign with a teaser so we could catch the
employees attention.
Expertise: Branding/Design, Business/Brand Strategy, Creativity, Video Production
8. ROLO
IT WILL PROBABLY CHANGE YOUR EVERYTHING
RECOMMENDED
SWEDENSWEDEN
Creative concept
To come up with a creative
concept, a strong visual
identity for Rolo and a
website.
A communicative plattform
were also part of the
assignment, but we chose
not to enter it in the
competition.
Customer information
In the year of 2000 three people met with three things in common: they
had a passion for bicycles, none had had the ultimate cycling
experience and they all had a set of skills that combined made it
possible to make the world’s best bike. An exiting fusion of passion,
engineering and carbon followed and today you can enjoy the result;
an ultimate cycling experience through the world’s best combination of
weight and stiffness in a custom monocoque.
International campaign in: France, Sweden
Market:
9. The creative concept
The creative concept “It will probably change your everything” is
basically self-explanatory; it describes what all target audiences should
experience when coming across the bikes, the communication, the
company and its staff.
Example: “You won’t need to equip the bike with a lock – you’ll be too
excited to get out of the saddle.”
Visually we chose to use muted colours, there’s no need to shout if
you’re number one. The triangular shapes are inspired by the very
essence of a true monocoque: the triangular frame is moulded in
carbon fibre, in one seamless piece.
Lots of attention!
Rolo has had a lot of attention at exhibitions and from its
communicative material and has even made it to the front page of one
of the world's most prestigious bike magazines. The traffic to the
website has also turned into a flood …
Expertise: Branding/Design, Creativity
10. LINZ AG
FUNNY FISH FOR THE WATER WORLD
SPS-MARKETING
AUSTRIA
Objectives
Support the LINZ AG ideas
competition for the
waterworks Scharlinz with a
creative marketing campaign
and make it a great
experience full of fun and
pleasure
Find the right tone in dealing
with the target groups
(elementary school pupils of
the 3rd and 4th class and
their teachers) and inspire
them to contribute many
ideas
LINZ AG
LINZ AG is a city-owned holding, which provides energy supply,
municipal services, and public transport in Linz and another 115
communities in Upper Austria. The company employs around 2,700
people and generated sales of 694 million Euros in 2012. The
waterworks Scharlinz, which is operated by the LINZ AG, is famous for
a diverse exhibition which provides insights into the fascinating world
of water.
International campaign in: Austria
Market:
11. Funny Fish for the Water World
How to get 8 year old children excited about water? Our solution: A
mascot. The talking tubby goldfish is the contact figure to schools and
acts as a presenter in the water world Scharlinz. The campaign
focuses on digital channels and ensures high involvement with a high
fun factor by introducing a number of interesting giveaways: video
clips, mobile information portal, a colorful idea folder, poster, sticker
sheet, funny ruler, cool t-shirts – all of this makes children's eyes
shining with joy and provides interesting information on the subject of
water in a different and exciting way.
Results
Great response at over 50 schools that exceeded customer
expectations
Great response in the local media
Many ideas for the ideas competition of the LINZ AG
Expertise: Branding/Design, Creativity, Events, Marketing Concepts, PR Communication, Programming & App Development, Video
Production
12. HIRSCH-BRAUEREI HONER
HIRSCH NATüRLICHES DONAURADLER
SCHINDLER PARENT
GERMANY
Objectives
A product relaunch was
realized in the segment of
mixed beer drinks -
"DonauRadler" as Hirsch’s
"Natürliches DonauRadler":
Development of a concept,
finding of a new product
name and development of
additional communication
measures to strengthen the
product’s competitive
position and its USPs and
also to acquire new
customers for the "Natürliche
Radler" product segment.
About Hirsch-Brauerei Honer
Hirsch-Brauerei Honer in Wurmlingen has been brewing characterful
beers for many generations.
The brewery is family-owned since its founding in 1782 and every
generation defined the brewery as its life's work, always considering
their three most important values: tradition, craftsmanship and
regionality.
Their beer specialities are original, natural, pure and outstanding.
International campaign in: Germany
Market: Corporate identity
13. Our idea / approach
"Donauradlerfrischung“ - a typical Hirsch One-Word-Headline: product
name "DonauRadler" + "Refreshment" located in a perfect situation.
Besides the development of the campaign and the label, we supported
our client during this project with further accompanying communication
measures such as
• sales packaging
• posters
• advertisements
• public transport system advertising
Results
Based on a new product concept, the product design and the
equipment were revised by focusing on the defined target groups and
a matching campaign was launched. The newly designed "Natürliches
DonauRadler" was repeatedly sold out. In the product segment Radler
0.33 l Hirsch-Brauerei has achieved a growth of over 200% in the first
year of introduction!
Expertise: Branding/Design
14. HONEYWELL HAUSTECHNIK
NEW POSITIONING
SCHINDLER PARENT
GERMANY
Objectives
Up to now, Honeywell
Haustechnik embraces
sanitary, heating and
ventilation products. With
PEHA and Friedland the
electrics and house
automation is added.
• Strategic new positioning
and identity
• Integration of electrics and
house automation
• Integration of the new
employees
• Suitable claim and key
visual
About Honeywell Haustechnik
Honeywell is an international company that is present on the German
Market with its four business segment. Currently, the Automation &
Control Solution segment is really growing. It is now covering water,
heat and, as a new addition, the wide field of electrics and house
automation.
It was high time for a new positioning on the market in order to
communicate this wider portfolio.
International campaign in: Germany
Market: Consultancy
15. Our idea / approach
The claim and key visual must be “open” and not limit the interpretation
and the evolution of the brand.
The key visual is:
• More specific than the old key visual
• More emotional (human, colours, situation)
• An expression of magnitude and a great promise
• A visual upholding of the claim: Honeywell. Die Haustechnik.
• Complemented with the specifications: Water. Heat. Electrics.
Results
The interlocking of the four segments defines the new self-perception
of Honeywell Haustechnik. The approach “Honeywell. Die
Haustechnik.“ catches all the reflections about the new positioning. It
raises a clear and ambitious aspiration, just like VW’s “Das Auto“.
Expertise: Branding/Design, Business/Brand Strategy
16. IB GIS
CORPORATE DESIGN
SCHINDLER PARENT
GERMANY
Objectives
We developed a clear
umbrella brand strategy. The
big challenge was to not
communicate the brand IB
GIS on the market, but to be
present through both
subsidiary brands IB
Hochschule and IB
Medizinische Akademie –
and to show the affiliation to
IB GIS in the logo.
And to develop a corporate
design which accurately
communicates what the
target groups need and want
to know.
About IB GIS
IB GIS is a subsidiary brand. It also has own subsidiary brands. And
some of these have subsidiary brands themselves.
IB GIS is a complex structure of different educational institutions that
are united under the roof of the “Internationaler Bund” – Germany’s
biggest educational provider in the healthcare and social affairs areas.
For 60 years this provider successfully supports people on their way to
an educational achievement.
International campaign in: Germany
Market: Consultancy, Corporate identity, Responsive design, SEO
17. Our idea / approach
Both actively communicating subbrands (IB Hochschule and IB
Medizinische Akademie) have a consistent, clearly structured design.
The addressor and the systematics are always the same.
How do we ensure it? Thanks to our identity donating brand
springboard which unifies the IB GIS’ and the umbrella brand IB’s
logos – subtly placed on the bottom left of all communication
measures.
More guidance is found in short and luscious content. Long searches,
a huge amount of text and frustrated quitting are ruled out. We work
with dialog boxes and word brands that show at first glance the
subject, the brand and the location.
Results
The precise structures assure clarity. The distinct colours ensure
individual profiling. The fresh and prominent brand colours guarantee a
high attention and strong brand recognition. With success: in 2014
there is one student more in every class!
Expertise: Branding/Design, Business/Brand Strategy, Marketing Concepts, Online Marketing & SEO
18. VAMA
A BRAND FORGED IN STEEL
ADSMITH
CHINA
Objectives
We needed to create an
identity and clear positioning
based on the international
position of ArcelorMittal,
combined with input of the
local partner and product
offerings.
Create, develop, and
implement a brand identity
for VAMA along with a visual
identity that will strategically
position the new JV company
in an already cluttered and
extremely competitive
industry segment.
VAMA
VAMA (Valin ArcelorMittal Automotive Steel Co., Ltd.) is a joint venture
between the world’s largest steel manufacturer, ArcerlorMittal, and a
major Chinese producer named Hunan Valin Iron & Steel Co., Ltd.
Although backed by two major players in the automotive steel industry,
the new brand faced great challenges in terms of developing a brand
identity and creating a positioning that would give it a unique
advantage over the competition.
International campaign in: China
Market: Consultancy, Corporate identity
19. Our idea / approach
The big idea (s)
We focused on an aspect of the industry in China where there is “room
for improvement”: innovation in developing lightweight, sustainable,
and cost-effective automotive steel components.
The strategic key elements
• Revision of brand strategy
• Through market research, developed a strategic approach as well as
a creative direction
• Developed brand positioning and corporate tagline
• Developed visual identity (VI) system / brand architecture
• Developed long-term strategic plan for brand training as well as
internal and external communications activities
Results
VAMA held a Tech Day event in Shanghai in March, where our work
was put on display. VAMA’s customers, as well as board of directors,
praised the work, and even had their pictures taken next to their new
brand.
Next, VAMA decided to hire us on a year retainer to support all of their
marketing. They even sent us a framed recommendation letter.
Expertise: Branding/Design, Business/Brand Strategy, Marketing Concepts
20. LISEC
THE FACES OF EXCELLENCE
SPS-MARKETING
AUSTRIA
Objectives
The services offered by
LiSEC and the resulting
customer benefits should be
clearly brought to the point in
a radical brand relaunch
Position LiSEC as the
number one innovator
(operator know-how,
experience, innovation) and
number one total supplier in
the flat glass industry
Make The Austrian charm
and the reliability of the
LiSEC brand (the "reliable
solution that works")
perceptible
LiSEC
LiSEC is an internationally active company offering comprehensive
solutions with regard to the production and refinement of flat glass.
With more than 1,500 employees LiSEC is worldwide leading in
solutions working with flat glass and sets standards in quality and
technology. The customers can rely on a consistent and trustworthy
approach based on more than 50 years of experience, continuous
innovation, and a global presence with more than 20 affiliated
companies and agencies.
International campaign in: Austria
Market:
21. The Faces of Excellence
Based on the results from the brand and strategy workshop, we
positioned LiSEC as "safe" solution. LiSEC is the first plant
manufacturer in the flat glass industry that claims this future-oriented
market position for himself. While the competitors almost exclusively
show machines, we bring the employees into the center of
communication. This gives the brand a charming identity, conveying
expertise and reliability. In everything LiSEC does, the focus is on the
customers. "Reliable Solutions" is the principle. The communication is
focused on the added value for the customer.
Results
The new brand image supports with a very positive internal effect a re-
launch after years of crisis.
First positive reactions from customers after global launch of the
campaign.
After the repositioning, the LiSEC brand, measured at the competition,
stays a further step ahead
Expertise: Branding/Design, Business/Brand Strategy, Creativity, Interactive Design, Marketing Concepts, Online Marketing & SEO,
Programming & App Development, Trade Fairs, Video Production
22. AFIMILK
LAUNCH OF AFIACT II
OZ BRANDING
ISRAEL
Objectives
• Create a distinguished
category, in order to move
higher up in the Value chain
• Revive Afimilk's image as a
technology leader, an image
that was damaged over the
last few years
• Increase revenues and
profits
Customer information
Afimilk is a global leader in developing, manufacturing and marketing
advanced computerized systems for the modern dairy farm and for
herd management.
A pioneer in the field since 1977, Afimilk introduced, the first electronic
milk meter.
Under the Afimilk slogan Vital Know-how in Every Drop the company's
mission is to provide dairy producers with remarkable, innovative
technology solutions and comprehensive knowledge that will enable
the most profitable production of high quality milk.
International campaign in: Hungary, Russia, Spain, USA
Market:
23. Our idea / approach
The next-generation solution for the most
accurate heat detection
Results
• Enhanced the perception as a Hi Tech company
• Very good feedback and satisfaction from the customers and others in
the eco-system regarding the marketing tools and materials
• Translation and adaptation of the marketing tools and materials for
many territories in many languages
• No sales results yet as it was only released to the market last month
Expertise: Branding/Design, Business/Brand Strategy, Creativity, Interactive Design
24. TALENTIA SOFTWARE
INSPIRING PROGRESS
PREFERENDUM
FRANCE
Objectives
• Federate employees of the
new group entities
regardless of their origin,
their functions, their location
in the world.
• Awareness around the new
name, positionning and
ambitions of the group
TALENTIA SOFTWARE
TIME FOR CHANGE OF NAME AND STATUS
Talentia Software was established 25 years ago but over the past six
years, no fewer than five companies/businesses have joined the group.
The company tripled its turnover in six years and it invests 20% of its
income in R&D.
Talentia Software is ideally qualified to support businesses in their
ongoing search for HR and Finance performance because it allows
each employee to give free rein to their talent.
International campaign in: France
Market:
25. THE PINK DOT
The key idea : The Pink Dot
- Pink is one of the color of talentia Softwar and represents a break
with competitors.
- This dot is also the dot of the “i” in Talentia Software, but it is in fact
the mark of progress, a unifying symbol. It mainly marks the benefits of
using Talentia solutions. It symbolises the company’s advances; its
ability to let its talented employees express themselves and achieve
better performances.
- The campaign revolves around several visuals (work situation,
production, maintenance, meetings,
etc.) where the pink dot is positioned at various spots
- It reinforces "brand of progress" dimension
Results
No quantified results but the congratulations of the client (board and
local marketing teams) very sensible to internal communication phase
and very proud to be present with an international campaign (airport,
press…)
We became the agency of change for this client (collaboration 4 years
old) and we're working on both outbound and inbound strategy.
Expertise: Branding/Design
26. MAYTRONICS
BRANDING-IN PROCESS
OZ BRANDING
ISRAEL
Objectives
To create a powerful global
brand through an in-depth
process involving all
Maytronics managers and
staff, in Israel and around the
world, connecting them to
the brand promise and core
values.
Customer information
Leaders in innovative, eco-friendly, pool technology -
Maytronics provides a complete solution for swimming pool care. With
a wide range of automatic pool cleaners, environment-friendly water
treatment systems and pool safety products the company promises to
deliver an exceptional pool experience to residential and commercial
swimming pool owners and operators around the world
International campaign in: France, USA
Market: Consultancy
27. Our idea / approach
Annual process led by the CEO and senior management
A ripple/waterfall process: starting with the senior managers and
rippling down throughout the whole company, followed by "feed-
backing up" to senior management
Results
• Dissemination of core values throughout the company
• Empowerment of managers at all levels and increased employee
pride in working at Maytronics
• Implemented a value-based decision-making tool
• Cross-company mapping of areas for improvement
• A shared company culture and language across
Expertise: Branding/Design, Business/Brand Strategy, HR Communication
28. XEIKON
REBRANDING
BBC
BELGIUM
Objectives
The original question of
Xeikon was to create a label
for their new toner. But after
a few meetings we planned
to rebrand the whole
company and its products.
The idea was not just a
rebranding, but a big shift in
reaching target groups: from
outbound to inbound
marketing. Focus on lead
generation via segmented e-
mail campaigns, creative
SEM, original DMs, new
websites, ...
Customer information
Xeikon designs, develops, and delivers web-fed digital color presses
for labels and packaging applications, document printing, as well as
commercial printing.
Xeikon is a global player and a real challenger. HP is the big player
(70% market share) and Xeikon is their only real competitor (20% and
growing market share).
Xeikon is a real innovator in digital-printing technology with a very
personal touch with their customers. That's their biggest difference with
HP.
International campaign in: Belgium
Market: Consultancy, Corporate identity, Direct Mail, Responsive design, SEA, SEO, Twitter
29. Our idea / approach
Although they told us they were so different and personal in approach,
every aspect of their marketing and communication was the same:
corporate, safe, aloof, ... and all channels where based on outbound
marketing.
We wanted to turn everything upside down and show their innovation,
difference, uniqueness in a way that is different in the traditional world
of label, folding carton and document printing.
Every aspect must line together with the true strategic story behind
every product and service of the Xeikon brand. Something where
Xeikon and its customers would be proud of. Something where
prospects must be attracted to.
Results
The results are a truly great coorporation between BBC and Xeikon.
Lots of trust, great work and mostly good results.
- DM: +250% more subscriptions for Xeikon community
- Lead generation: +320% more presubscriptions for Label Expo
- Lead nurturing website: + 105% leads
Expertise: Branding/Design, Business/Brand Strategy, Creativity, Events, Interactive Design, Marketing Concepts, Online Marketing
& SEO, Programming & App Development, Social Media, Trade Fairs
30. SAMSUNG ELECTRONICS
SAMSUNG LFD
BBC
BELGIUM
Objectives
Our Vision 2020 sets forward
a transformation from system
components to software
driven solutions.
Develop a plan how we can
set forward the steps to
implement corporate
guidelines for growth on the
product segments LFD and
Hospitality TV. Our ambition
is to align these hardware
products with Samsung’s
software/solution approach.
Product Marketing is there to
support Sales.
SAMSUNG Large Format Displays
As the market share leader in digital signage, Samsung offers an
extensive portfolio of commercial displays and in 2013 introduced the
Samsung Smart Signage Platform providing a simpler, more cost-
effective digital signage solution for businesses of all sizes. The LFD
team focusses on Hospitality Displays, innovative Retail Concepts and
Corporate Solutions.
International campaign in: Belgium
Market:
31. Our idea / approach
The Samsung Inspiration Platform
a Platform for corporations and retailers to get insights on LFD
features, resellers and cases to let them think about a not so well
known branch called 'LFD'
Give ideas how large format displays improve
- communication
- sales
- image
Results
The Samsung Inspiration Platform was just the beginning of a largely
introduced inbound marketing campaign. The IP will be supported by
18 so-called end-user Sales Platforms (sites) and a Hubspot based
Performance Platform to track all valuable B2B prospects and visitors.
Expertise: Branding/Design, Business/Brand Strategy, Creativity, Online Marketing & SEO, Social Media
32. VODAFONE
INSEPARABLE
BASE ONE
GREAT BRITAIN
Objectives
Communicate Vodafone’s
new capabilities to CIOs and
technology leaders and
demonstrate the
opportunities to innovate and
make IT more central to their
businesses.
Customer information
When Vodafone acquired one of the UK's largest fixed line
communications providers, Cable&Wireless Worldwide, investing over
£900 million, it was very big news in the world of technology and
communications.
Vodafone became overnight the only company to be able to offer truly
integrated fixed and mobile communications.
International campaign in: Great Britain
Market: SEA, SEO
33. Our idea / approach
The Vodafone Enterprise Brand Team chose Base One to develop the
strategy and creative idea to communicate the unique fixed and mobile
proposition to CIOs and technology leaders in large corporations. We
needed to not only communicate the coming together of Vodafone and
Cable&Wireless Worldwide but also why it was great news for CIOs
and their businesses
This was the campaign idea that conveyed the message that Vodafone
had combined mobile and fixed and that they had become irreversibly
connected – along with the benefits to businesses.
Results
In the first week alone Vodafone received short of 100 phone calls
directly from CIOs to Vodafone’s CEO.
Expertise: Branding/Design
34. BRP FINLAND OY
6-FEEL DRIVE
RECOMMENDED
FINLANDFINLAND
Objectives
Can-Am Outlander 6X6 1000
XT is a revolutionary,
purpose-built model for ATV
enthusiasts who believe that
"Work is Play".
Make the campaign work in
every market from Australia
to Norway. Launch at the
BRP Club Florida to 2500
dealers and BRP executives.
Call to action:
”Try, Trust – Once you have
tried it you FEEL it.”
Make us proud!
About BRP
BRP is a world leader in the design, manufacturing, distribution, and
marketing of motorized recreational vehicles and powersports engines.
Can-Am Outlander 6X6 1000 XT is BRP´s first 6-wheel ATV and it´s
designed in Finland, Rovaniemi. The BRP Finland got the challenge to
plan and design the global launch of this new exeptional vehicle.
International campaign in: Finland, Sweden, USA
Market: Consultancy
35. The Big Idea - 6-FEEL DRIVE
1. Power - Go where you thought was impossible.
2. Freedom - Focus on what to do there, not on how to get there.
3. Comfort – Enjoy every moment of your ride.
4. Confidence – Go to hard-to-reach places with more peace-of-mind
and less effort.
5. Versatility – Bring along whatever is needed.
6. Modularity– Unique cargo capacity and modularity provides you
with simple way to bring along what you want.
Visual approach: Heroic rider with Outlander 6X6 feeling power,
freedom, comfort, confidence, versatility and modularity.
Results
The amount of subscriptions in Scandinavian markets exceeded all
expectations.
YouTube video reached 200 000 views in only 6 months. The positive
comments, images and videos have spread like a fire also via other
social media channels from the launching day until now.
Expertise: Branding/Design, Creativity, Events, Marketing Concepts, Social Media, Video Production