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Smart Data and Dataviz - Benchmark by EBG Berlin 2019

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Smart Data and Dataviz - m13h - Benchmark y EBG Berlin 2019

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Smart Data and Dataviz - Benchmark by EBG Berlin 2019

  1. 1. #digitbench19WIFI digitbench19 Smart Data & Dataviz In association with
  2. 2. digitbench19WIFI digitbench19 SPEAKER INTRO THIBAULT LEFÈVRE Data Science director
  3. 3. digitbench19WIFI digitbench19 VISUALISATION :: SYNTHESIS 5% https://en.wikipedia.org/wiki/Charles_Joseph_Minard Clay tablet with map of the Babylonian city of Nippur (ca. 1400 BC) Charles Minard's map of Napoleon’s Russian campaign of 1812 https://en.wikipedia.org/wiki/History_of_cartography
  4. 4. digitbench19WIFI digitbench19 RELEVANT TO US: DIGITALATTRIBUTION Data acquisition (integration) • Platforms– ad centric • Web analytics – site centric Modelling / analytic processes • Cleansing • Internal rules (page exclusion, sources, campaign grouping / naming etc…) • Attribution model application (statistical / deterministic, last / first / linear….) Visualisation • Represent the scores of each levers depending on the chosen model
  5. 5. digitbench19WIFI digitbench19 UNDER THE HOOD DATA SOURCES INTEGRATION (RAW STORAGE) CONSOLIDATED MODEL ANALYTIC PROCESSES VISUALISATION 30% of the workload 60% of the workload 10% of the workload
  6. 6. digitbench19WIFI digitbench19 VISUALISE: WHAT, FOR WHOM ? > Operations monitoring dashboard BU management > Real-time monitoring dashboard Acquisition team > Weekly performance report Acquisition team Agency counterparts > Data exploration Data analysts / scientists > Attribution project debrief presentation BU management Acquisition team
  7. 7. digitbench19WIFI digitbench19 POINTS OF ATTENTION ? RELIABILITY NAVIGATION MODELLING EASE OF USE INDUSTRIALISATION DATA ACCESS
  8. 8. digitbench19WIFI digitbench19 RECAP integrationmodélisation cleansing analytic processes consolidation storage automatisation direct access authorisations governance 5 %
  9. 9. digitbench19WIFI digitbench19 BENCHMARK CRITERIA • EASE OF USE : Some solutions are particularly intuitive and can be made available to end users with no particular expertise (usually limited in functionalities as well) • IMPLEMENTATION: Is the solution available in SaaS mode ? Are technical operations / setup required before users can access the necessary functionalities ? •COLLABORATION : What functionalities are implemented that promote users working on the same report and sharing insights ? •STORYTELLING : Are there functionalities dedicated to story telling ? •STORAGE / MODELLING: Is data cached within the solution ? Modelling capabilities can help mitigate database limitations, but also create a risk for complexity / discrepancy •STATISTICAL FUNCTIONS : similarly to storage / modelling capabilities, the availability of statistical functions in the visualisation solution can help accelerate application development but also increase the risk of discrepancy between reports
  10. 10. digitbench19WIFI digitbench19 Advanced visualisation configuration Enterprise ready Technical skills required for setup TABLEAU SOLUTIONS BENCHMARK 60% 5%
  11. 11. digitbench19WIFI digitbench19 In-memory engine Advanced modelling capabilities Enterprise ready Technical skills required for setup QLIK SENSE SOLUTIONS BENCHMARK 60% 5%
  12. 12. digitbench19WIFI digitbench19 Ease of use Turnkey approach Full outsourcing of modelling skills POCKET RESULT SOLUTIONS BENCHMARK 60% 5%
  13. 13. digitbench19WIFI digitbench19 Easy to use / no setup Performance on massive data volumes Limited functionalities (not entreprise ready) DATASTUDIO SOLUTIONS BENCHMARK 60% 5%
  14. 14. digitbench19WIFI digitbench19 Ease of use Performance on massive data volumes Enterprise ready Limited modelling capabilities REEPORT SOLUTIONS BENCHMARK 60% 5%
  15. 15. digitbench19WIFI digitbench19 Advanced statistical capabilities Intended for technical teams LOOKER SOLUTIONS BENCHMARK 60% 5%
  16. 16. digitbench19WIFI digitbench19 Balanced compromise between technicality and sophistication Native Microsoft integration for authorization Technical skills required for setup POWER BI SOLUTIONS BENCHMARK 60% 5%
  17. 17. digitbench19WIFI digitbench19 Advanced story telling capabilities Ad hoc navigation Advanced technical skills required TOUCAN TOCO SOLUTIONS BENCHMARK 60% 5%
  18. 18. digitbench19WIFI digitbench19 DECISION PROCESS #1 Your DNA #2 Maturity & Ambitions #3 Solution(s) selection
  19. 19. #digitbench19WIFI digitbench19 CONTACT THIBAULT LEFEVRE M13h // Directeur Data Science thibault.lefevre@m13h.com

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