Internet usage reached 39% of the worldwide population in 2013, with 77% penetration in developed countries and 31% in developing countries. Fixed broadband accounted for 10% of global internet usage, while mobile broadband accounted for 30%. Europe and the Americas had the highest rates of internet and broadband penetration. By 2020, smartphones are expected to account for 80% of total mobile devices, while 3G and 4G networks will represent 80% of global mobile connectivity. Data consumption will sharply increase driven by growth in video and online content.

1. May 2014 https://about.me/EDUARDOLFP
Global Internet Penetration

2. Internet and devices penetration summary
•Internet usage reaches the 39% of the worldwide population in 2013. ( 77% in developed and 31% in developing countries
respectively).
•Fixed broadband accounts the 10% of the worldwide internet usage in 2013 while mobile broadband accounts the 30%.
•Talking about developing countries fixed and mobile broadband accounts the 6% and 27% of the internet usage whereas that the
same figures in developed countries increase to 27% and 75%
•Europe and Americas are the regions with higher rates of penetration in terms of internet, fixed and mobile broadband. ( Japan,
South Korea, Taiwan, Hong Kong, Australia and NewZeland are also countries with high penetrations in line or even higher to Americas
and Europa´s
•In contrast to internet, mobile penetration in Americas regions is practically equal to total population while in Europe exceeds by
40%. Asia-Pacific and Middle east –Africa account penetration rates of 76% and 60% respectively, however in Japan, South Korea,
Singapore mobile penetration is over population whereas Australia accounts a rate in 2013 slightly lower to Population.
•Smartphones are expected to account the 80% of total mobiles by 2020
•3G and 4G will also represent the 80% .
•Data consumption will drive the increase of internet remarking the evolution of video and Consumer Web consumption as drivers of
this sharply increase trend. E.g Comsumer web will increase from 54 (TB per month) in 2010 to 1.084 in 2020 whereas that video
internet consumption will rocket from 85 to 3.333 within the same period
•Smartphones connections via Wi-Fi in in Northern European countries accounts rates around 72%, whereas in central and countries
such us SP the rate drops to 55%. In Japan, South Korea and Singapore rates are between 50 -60%. Mexico and Brazil accounts rates
of 74% and 66% respectively.
•In US market 42% of internet smartphone users connects internet by using wi-fi while the same rates in tablets increase to 94%
•Today’s consumer has a lot of digital devices. A majority of U.S. households now own high-definition televisions (HDTVs), Internet
connected computers and smartphones, and they spend an average of 60 hours a week consuming content across multiple screens.

3. Internet Users
(*)Source: International Telecommunications Union
(*)Internet users are
persons using the
Internet in the last 12
months from any device,
including mobile
phones. Penetration is
the percentage of a
country's population
that are Internet users.

4. Mobile Penetration
(*)Source: International Telecommunications Union & Jeffiers & CO. estimates
(*)Internet users are
persons using the
Internet in the last 12
months from any device,
including mobile
phones. Penetration is
the percentage of a
country's population
that are Internet users.

5. Broadband Subscribers
(*)Source: International Telecommunications Union
2007 2010 2013
(*)Fixed broadband
access refers to high-speed
fixed (wired) access to the
public Internet at downstream
speeds equal to, or greater
than, 256 kbit/s. This
includes cable
modem, DSL, fibre-to-the-
home/building, and other fixed
(wired) broadband
subscriptions. The totals are
measured irrespective of the
method of payment.
(*)Mobile broadband access
refers to high-speed mobile
access to the public Internet at
advertised data speeds equal
to, or greater than, 256 kbit/s.
To be counted, a mobile
subscription must allow access
to the greater Internet
via HTTP and must have been
used to make a data
connection using the Internet
Protocol in the previous three
months. SMS and MMS messagi
ng do not count as an active
Internet data connection even
if they are delivered via IP
2013

6. Internet Penetration and Broadband by Regions
(*)Source: International Telecommunications Union
+ Only countries with all data – internet, fixed and mobile broadband

7. Data & Device evolution
(*)Sources: IMF (WEO database); Cisco Visual Networking Index, June 2011, PWC LLP, Wilkofsky Gruen Asssociates
Mobile data Internet usage by Application 2010-2015E
Global devices sales
2015
2010
+2542%

8. Penetration Internet, broadband, smartphones & tablets
(*)Sources: International Telecommunications Union, thehindubusinessline, emaarketer, zdnt, Nielsen, Deloitte, Mclynsey, Googleinsights

9. Connectivity
(*)Source: Deloitte & Nielsen
U.S
U.S

10. Devices penetration ( USA)
(*)Source: Nielsen
2013
2011
2009
Smart TV HDTV DVR Satellite DVD
player
Digital
Cable
Smartphone Tablet PC
internet
Game
console
16%
na
na
83%
67%
41%
49%
42%
33%
31%
31%
29%
83%
86%
89%
54%
51%
44%
65%
44%
19%
29%
5%
na
80%
79%
75%
46%
45%
42%

11. Internet Access (SP)
(*)Source: The cocktail analysis & IAB