ED Solutions LCRA-social media-12-1-10

By Mark J James, CEcD ED Solutions, Inc. [email_address] http://www.linkedin.com/in/edsolutions http://twitter.com/EcoDev Social Media for Economic Development and Community Marketing

Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2010 © ED Solutions, Inc.

Couple Q’s- 2010 © ED Solutions, Inc.

2010 © ED Solutions, Inc. Social Media Integration

5 Ways Social Media has changed economic development Audiences 2010 © ED Solutions, Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object]

2010 © ED Solutions, Inc. Just say no

2010 © ED Solutions, Inc. Depending on organization, a reasonable inclusion of SOME social media applications

Some Typical ED Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2010 © ED Solutions, Inc. ,[object Object],[object Object],[object Object]

SEO & SoMe ,[object Object],[object Object],[object Object],2009 © ED Solutions, Inc.

2010 © ED Solutions, Inc. Indypartnership.com addthis.com or sharethis.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Deeper Dive 2010 © ED Solutions, Inc. 6

2010 © ED Solutions, Inc. www.waynealliance.org

2010 © ED Solutions, Inc. “ Maps, maps, my project for a map!” Mark M. Sweeney Senior Principal McCallum Sweeney Consulting

2010 © ED Solutions, Inc. What social networks or tools, if any, do you use? 71 % use LinkedIn, and just over 50% use facebook. Source: Atlas Advertising Research,September 2009

2010 © ED Solutions, Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using Facebook – Start Smart Who’s Your Target Audience? Prospects Existing Business Investors Find Your Voice Business Community Stakeholder Post Current Relevant Content Use Applications to Pull Your SM together Push traffic to your website Engage your community Create “Super Fans”

Using Facebook Analytics and Advertising Insights – Detailed real-time demographics Advertising – VERY targeted pay-per-click schedules Link other Fan Pages - Favorites

2010 © ED Solutions, Inc. Facebook Insights (after you have 30 fans…)

About ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Atlas Advertising

Key Features of LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Atlas Advertising

2010 © ED Solutions, Inc. Don’t forget Keywording…

2010 © ED Solutions, Inc. www.xobni.com http://www.xobni.com/learnmore/#

Where Does Twitter “Fit In” ,[object Object],[object Object],[object Object],[object Object],[object Object]

A Word About Followers ,[object Object],[object Object],[object Object],[object Object],[object Object]

Create a Custom Background 2009 © ED Solutions, Inc.

How… http://www.ehow.com/how_4613303_twitter-background.html ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why is 120 the New 140? Retweets! [email_address]

Top 21 Twitter Apps. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.techcrunch.com/2009/02/19/the-top-20-twitter-applications/

http://www.youtube.com/user/NCDeptofCommerce

Get your video indexed- http://www.quickonlinetips.com/archives/2010/03/videos-indexed-by-google/ 2010 © ED Solutions, Inc. ,[object Object],[object Object],[object Object],[object Object]

Using Social Media for Prospecting/Recruitment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using Social Media for BRE/Existing Business Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using Social Media for Tourism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ED Solutions LCRA-social media-12-1-10

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ED Solutions LCRA-social media-12-1-10

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