John Mathers (CEO, Design Council UK) held this presentation at the SME Assembly 2014 in Naples, Italy: "Design for Europe" Find out more at: http://blogs.ec.europa.eu/promotingenterprise/

1. Design for Europe

2. Agenda
•Introduction: How can Design add value to businesses?
•Design for Europe: How can it help?

3. Championing great design to improve lives

4. What is the value of design?
And to whom?

5. How can design add value to businesses?
•Driving innovation and opening up uncontested market spaces
•Differentiating products and services to attract customers
•Strengthening branding, embodying a company’s values and improving recognition

6. Return on investment research
•Impact of design on UK small businesses
•Direct return for every £1 spent on design

7. Europe's economy needs innovation to grow
Design drives innovation by putting people first, helping businesses and public services to create solutions with real value for the user.

8. Design for Europe

9. The European policy context
2010: Political commitment at European level
2011: European Design Innovation Initiative
2012: Role of European Design Leadership Board
2013: Action-Plan for Design-Driven Innovation
2014: European Design Innovation Platform
(Design for Europe)

10. Action Plan for Design- Driven Innovation
Aims to accelerate the take-up of design in innovation policy, with 3 strategic areas for action:
•Promoting understanding of design's impact on innovation
•Promoting design-driven innovation in industries to strengthen Europe's competitiveness
•Promoting the adoption of design to drive renewal in the public sector

11. Design for Europe
Design for Europe is delivering the European Design Innovation Platform (EDIP), which is one of the key mechanisms for delivering the vision of the Action Plan. It will deliver:
•A web-based platform to support peer-learning, networking and partnerships
•A programme of engagement
•Advocating design-driven innovation to policy-makers
•Supporting the design capabilities in enterprises
•Supporting the design capabilities in the public sector

12. The tools we’re building will help…

13. Design for Europe Consortium
© Eric Fischer (Creative Commons)
Consortium Lead
•Design Council, UK
Work Package Leads
•Birmingham City University, UK
•Danish Design Centre, Denmark
•Lancaster University, UK
•Politecnico di Milano, Italy
•Nesta, UK
Supporting Partners
•ARC Fund, Bulgaria
•dSola, Slovenia
•Estonian Design Centre, Estonia
•Invest Northern Ireland, UK
•KEPA, Greece
•La 27e Region, France
•Luxinnovation, Luxembourg
Dissemination Partner
•European Network of Living Labs

14. Oct
Nov
Dec
2015
•Workshop at OECD Conference – Innovating the Public Sector, Paris
•Design for Policy Breakfast event, London
•Hosting EURIB Study Trip, London
•Design for Europe Annual Conference (May 2015)
•Two events at EXPO2015, Milan (June and Sept 2015)
•Third e-newsletter
•Web launch (third iteration)
•Developing and gathering content (case studies, knowledge repository, funding resources, etc)
•Two events at SME Assembly, Naples
•Convene Expert Group
Timeline of Key Activities

15. User-focus approach
•Register your interest through mailing list
•Suggest resources for inclusion
•Tell us what you’d like to see from the project?
•Host an event?
Contact us at designforeurope@designcouncil.org.uk
Register your interest on designforeurope.eu

16. Visit designforeurope.eu