Get some tips on how to properly releases your videos online!

1. CREATIVE MEDIA PRODUCTIONS
vanha talvitie, 00538 Helsinki
www.kineticpixel.fi
1
pixelhow to release your
online video.

2. CREATIVE MEDIA PRODUCTIONS
vanha talvitie, 00538 Helsinki
www.kineticpixel.fi
2
INDEX
About Us
The Launch Plan
YouTube vs Vimeo
When and How
The Release
Learn more tips
Thank You!
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3. CREATIVE MEDIA PRODUCTIONS
vanha talvitie, 00538 Helsinki
www.kineticpixel.fi
3
Kinetic Pixel is a digital agency based in Helsinki, Finland. We think big on behalf of our customers.
Video, audio, 3D and animation are fields we work with every day. Our small but experienced team is specialized
in handling and delivering high quality, highly customized media for your needs. Our pledge to your brand: as
our customer, you will not pay a cent for oversized teams and large-agency overheads you do not need. We are
seasoned industry pros (minus the big heads) who do not mind getting our hands dirty to deliver results and
are willing to be that extra-bit flexible for your business.
about us

4. CREATIVE MEDIA PRODUCTIONS
vanha talvitie, 00538 Helsinki
www.kineticpixel.fi
4
thelauchplan

5. CREATIVE MEDIA PRODUCTIONS
vanha talvitie, 00538 Helsinki
www.kineticpixel.fi
5
the launch plan
When a brand decide to launch an online video to communicate or engage with their client, the first question
that rises is: YouTube or Vimeo. There are other things to take into account for launching the video, here are a
few of them:
4.1 YouTube vs Vimeo
4.2 When and How
4.3 Design your teaser

6. CREATIVE MEDIA PRODUCTIONS
vanha talvitie, 00538 Helsinki
www.kineticpixel.fi
6
the launch plan
YouTube is the #1 online video site in the world
YouTube is the world’s second largest search engine
800 million people visit YouTube every month
60 hours of video is uploaded to YouTube every minute
Youtube
vs
vimeo
Our pledge is: It depends
Both sites have strenghts and weakness. Depending on what your video is intended to and what you want to
get out of it, choose one or another. Here are some facts about the both to help you decide:
Vimeo offers superior quality (better reconvertion)
Advanced Vimeo video viewing analytics and costumization
65 million unique visitors per month
Up to 20 000 videos are uploaded daily
vs

7. CREATIVE MEDIA PRODUCTIONS
vanha talvitie, 00538 Helsinki
www.kineticpixel.fi
7
the launch plan
Post early. Upload your video early Monday morning (10AM) to give
a full 24 hours to rack up views and keep it relevant all week.
Harness the crew. Make sure everyone associated with the film
knows the plan, and shares it with their social networks.
Target key influencers. Email a few major blogs and news sites that
share an interest in the film’s topic or your company. Have a well-
designed email with a high quality image: Make it easy to a blogger
to turn it around and publish without any further follow-up with you.
Keep at it. Continue reaching out to new people.
WHEN
&
HOW
Numbers
• Even 10 to 15 people sharing on
Twitter and Facebook its not hard to
get over 10000 impressions which
can be enough to reach a critical
mass.

8. CREATIVE MEDIA PRODUCTIONS
vanha talvitie, 00538 Helsinki
www.kineticpixel.fi
8
therelease

9. CREATIVE MEDIA PRODUCTIONS
vanha talvitie, 00538 Helsinki
www.kineticpixel.fi
9
the release
Online video is not a meritocracy
Launch on Monday morning and continue to
promote it all week. Use the video’s strong-
est asset (visual aesthetic, theme, actors,
music...) and begin targeting people you
know. Approach blogs and earn mentions in
magazine if possible. As more take notice,
your audience will grow.
From our experience, we know that great
videos don’t always get great numbers, but
you can be surprised with the results follow-
ing these instructions.
design your
strategy
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10. CREATIVE MEDIA PRODUCTIONS
VANHA TALVITIE, 00580 Helsinki
www.kineticpixel.fi
10
learn more
Our experience with online video is constantly updated. Check on us on what ingredents needs the success
of a video release online:
• It’s a lot of work. Don’t underestimate it!
• Facebook reigns. Most surprising is that although all the articles and mentions, Facebook can top them all
with the most number of views. Boost your posts to reach a higher audience!
• The online video world is not a meritocracy. You need a surge of traffic to get noticed.
• Capture your fans. You want to make use of the views you get.

11. CREATIVE MEDIA PRODUCTIONS
VANHA TALVITIE, 00580 Helsinki
www.kineticpixel.fi
11
Thank You.
CONTACT
Jose M. Sánchez
jose@kineticpixel.fi
+358 45 1259390