EIC is a leading provider of international student recruitment and education services in China, with over 25 years of experience. They have a national network of 20 offices across China and provide services such as student recruitment, English language training, test preparation, and partner representation. EIC hosts large education exhibitions that are well-attended by students and partners. They aim to partner ethically and prioritize student success.

1. SolutionS for your Student recruitment, marketing,
branding, media and communicationS needS
in the dynamic chineSe education market with
unparalleled experience, reach and depth.
partners.eic.org.cn

2. Who we are What our Partners
and what we do… say about us…
Mission: to be the leading service provider in
international education
Jody Lehr EIC are one of the most professional
T
Graduate and International education agents that we have
he EIC Group is a private or- and global profile, we moved our our Training Center network deliv- Outreach had the pleasure to work with. Our
ganization focused on the national headquarters to Beijing ering English language and exam University has worked with EIC for a
Chinese education market in 2010. preparation training for Chinese
Rochester Institute number of years and has found them
with significant expertise in With 25 years of experience students looking to study abroad.
of Technology to provide honest, accurate and
student recruitment. EIC has grown in student recruitment and a na- The successful outcomes of our professional advice to the students
into the largest and leading com- tional office network reaching deep students who are better prepared they counsel. Their staff are very
pany nationally with a network of into each regional market, the EIC for the rigors and challenges of aca- knowledgeable about our courses
20 branch offices across China in all Group has the resources to bring demic study abroad are obvious. In and entry requirements and send us
leading regional markets. The EIC our partners brands directly to the 2010, 25,000 students undertook high quality students. EIC staff are
Group is now the industry leader, hundreds of thousands of students English language and exam prepa- also very efficient in handling paper-
with a significant market share, a who attend our events, our offices ration training with EIC Training. work and following our procedures.
robust fully-owned national office or who encounter our extensive We have also expanded into other I thoroughly recommend EIC and
network and the best attended online presence. foreign language and academic Exceptionally well organized and UEA is fully committed to supporting
events and exhibitions of any agen- Beyond student recruitment, preparation training with courses obviously well publicized, given then them for the forseeable future.
cy in China. In recognition of our the EIC Group aims to be a full in French, German, Korean and strong participant numbers and
national industry leading position international education solutions Japanese. focused interest. The interpreters have
and seeking a stronger national provider. In July 2003, we launched strong ESOL skills and quickly come up
Our partnering
to speed on the myriad details of the
University. I will definitely continue
to participate in as many EIC loca-
Victoria Isherwood
tion education fairs as possible in the
International Officer
philosophy
future and look forward to receiving
information on upcoming events. University of East Anglia
Commenting on EIC Education Fairs.
Chris Harvey
We care about the integrity and enhanceMent of our Regional Program Manager
partners brands and deploy those brands only Within the
Marketing and Recruitment
Offshore
guidelines provided by our partners. The University
We’ve been in the recruitment business for of Melbourne
T
more than a decade and have worked with
many agencies, both US-based and foreign.
he EIC Group understands contact with students during their ties, academic programs and stu-
We have found EIC to be second to none.
the power of partnership time abroad. dent success.
They are professional, student-centered,
which is the core of our Our philosophy towards our in- Moving forward, with our new
friendly, organized, and able to draw qual-
business proposition. Our stitutional partners is unique in the Partner Services division, we will
ity students to their fairs. If you’re looking EIC’s commitment to providing quality
objective is to recommend our industry. The EIC Group focuses on provide our partners even great-
for a recruitment fair option in China, look educational advice has assisted many
student clients to the partner in- highlighting our partners’ brands er opportunities to control their
no farther than EIC. students to identify the University of
stitution that best suits them. The and bringing accurate, timely in- brands in the competitive Chinese
Melbourne as the destination of choice for
best interest, welfare and academic formation sourced directly from marketplace through in-country
those seeking a high quality internation-
success of our students are para- our extensive stock of partner ma- Dedicated Representatives, Me-
ally recognized degree. EIC is a value rep-
mount and we provide extensive terials direct to students. We care dia Services, Print Communica-
resentative of the University of Melbourne
pre-departure and post-arrival about the integrity and enhance- tions and Distribution and other
and we look forward to our relationship
services. We work closely with our ment of our partners brands and services. With a very high degree Michael A. Brzezinski. Ed.D
prospering well into the future.
student clients and their parents deploy those brands only within of autonomy, our Partners will be Associate Dean,
and liaise closely with our partner the guidelines provided by our able to deliver key messages across International Programs Director,
institutions on issues of concern. partners. We provide platforms on- a range of channels to Chinese International Students and Schools
Our dedicated Student Services line and in print for our partners to students and support and service
Department maintains on-going showcase their institutions, facili- those students.
Purdue University
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3. Our values Our Results and
Achievements
people.
The EIC Group places the interests,
rights and responsibilities, welfare and
success of our student clients at the
time studying abroad until they
achieve successful academic out-
comes. We also focus on the success,
ues with which we manage and in-
spire our people. We provide our staff
with appropriate income, welfare,
17,100 students
core of our approach to counseling
and service. We service our students
development and well-being of our
staff with staff satisfaction, success
medical insurance, pensions and va-
cation benefits and ensure they work
sent abroad through eic services in 2010.
from initial counseling, though their and achievement being the core val- in a safe and pleasant environment.
12,000 students
students visit our Website eic.org.cn daily.
integrity.
We deliver timely, accurate and integrity in admissions and enrol- developed systems to monitor and 1st
honest information to our students ments processes and deliver high control risk across the Group.
and carefully map out academic quality application documentation one of the first organizations (of a total of 9) authorized by
programs and pathways and ad-
vise students honestly on the risks
to our partner institutions. We are
ever vigilant against fraud. We take
australian iMMigration authorities to use the e-visa systeM.
and challenges ahead. We maintain compliance very seriously and have
APPROved
international education service organization by Ministry of
professionalism. education, Ministry of public security and saic .
We support and seek the highest
levels of quality assurance and
match or exceed industry standards
esses with memberships of all key
industry bodies, including the AIRC.
We were the first PRC agency to
Counselors actively participate
in industry training in China and
abroad and seek industry level
AuthORized
and Codes of Practice. We actively achieve e-Visa status with the Aus- qualifications. one of 27 ielts testing centers authorized by british eMbassy.
participate in industry standards, tralian Government, a recognition
recognition and accreditation proc- we have maintained. Our Student
AuthORitAtive
one of the largest and authoritative ielts training centers in
service. china.
We monitor and improve our serv-
ice standards for both students
and partners with a philosophy of
to complaints promptly. We have a
Service Charter and a transparent
complaints and customer feedback
OveR 100,000 students
continuous improvement. We pro- system. We survey our customers attended eic education expos in 2010.
vide an efficient and professional regularly and identify needs, con-
service and monitor and respond cerns and improvements.
4 5

4. Partner services Our events
Our events are the best in the in- counseling, course and admissions
dustry and partners book early requirement information. Students
Marketing materials design, printing, to avoid disappointment as they
are frequently booked out up to 4
and partners alike value and enjoy
the experience and the opportunity
freight and logistics services. months in advance. The EIC Group
invests heavily in attracting inter-
to discuss individual student’s inter-
ests and study plans.
ested students to our three rounds Since 2005, we have held 10
of Education Exhibitions usually cycles of Education Exhibitions in
held in March, July and October. total attracting over 300,000 inter-
Enquiries and conversion support and Our events give our partner
institutions the opportunity and
ested students. 2010 was our best
year ever with almost 100,000 stu-
management. platform to communicate directly
with students, providing advice,
dents attending our national Educa-
tion exhibitions and events.
Media and online marketing services.
In country representation.
F
or EIC, partnership is much nels. ating and maintaining Blogs, Wiki
more than agency represen- Chinese language marketing pages, Chinese language Websites
tation. Our Partners have a materials are powerful tools to di- that will reinforce your brand im-
range of objectives for the rectly communicate with parents age in China.
PR China market well beyond agen- and students. With international Many partner institutions are
cy representation. In 2011, the EIC freight now costing considerably no longer able to respond to the
Group launched a new, independ- more than print and customs tar- vast number of incoming enquiries
ent business unit to deliver a suite iffs and duties holding up incoming to their Websites, many of which
of services to our Partners. materials, now is the best time to require sustained interactions
Though in country representa- consider localizing the production before converting (if at all). All
tion, with dedicated staff, partners of print and marketing materials. institutions are continually disap-
can provide support to applicants, EIC Partner Services offers design, pointed by non-arrivals and non-
channels, alumni, staff travelling in localization, translation, print, conversions. EIC Partner Services
country and Chinese higher edu- freight and logistics services in sa offers enquiry management and
cation institutions efficiently and total, integrated service. conversion support services spe-
directly. Our partners will be more The Chinese media and online cifically designed to improve the
directly in control of in country marketing environments are criti- outcomes from Chinese student
branding in the complex Chinese cal tools for reaching savvy, digital enquiries and applications.
marketplace and better able to youth markets. EIC Partner Services
scrutinize and supervise all chan- can assist your institution with cre-
To discuss any of the services above, contact
EIC Partner Services: partnerservices@eic.org.cn
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5. industry leadership achieved
through integrity, investMent, speed
to Market and a coMMitMent to our
clients and partners
Beijing: Guangzhou:
EIC National HQ EIC, 2F, Guangzhou Library,
F12-15, Building A, JianWai SOHO 42, Zhongshan Si Rd., Guangzhou
39 East 3rd Ring Road, 510055, P.R. China.
Chaoyang District, Beijing, P.R. Tel: +86 20 28339966
China 100022.
Tel: +86 10 5781616
partners.eic.org.cn