1. By Emma Thompson
P10513061

2. After researching The
Inside Experience and
Social Film in General for
nine weeks I have drawn
some conclusions.

3. Inside and social film is different to
traditional cinema
The Inside Experience and social
film is different to traditional
cinema as the audience has a
completely different viewing
experience. Whilst Web 2.0 has
brought about online communities
where fans can collaborate and
share their views about cinema,
with traditional cinema this only
happens after the film has been
viewed. With the Inside Experience
fans can share their experience and
theories whilst the mystery is still
unsolved in real time.

4. To experience Social Film as it was meant to be
experienced you need to participate whilst it is
happening in real time.
Looking back over the Inside Experience now is a different
experience to me as it was to audience members participating in it at
the time it was live. I personally watched all of the episodes
combined and did not feel the same kind of suspense and audience
members would have done. The Facebook group “I was at Inside”
shows audience members felt more of a connection as they
experienced it in real time.
I have also discovered it is difficult to fully experience Social Film like
The Inside Experience in a transmedia format as it is quite easy to
miss something. A good example of this is Killcam Live where the
experience is spread across Live chat, Twitter, Facebook and the
Killcam forum. The audience needs to dedicate a lot of their own
time to keep up and if they are viewing live may need to watch at
unsociable hours depending on what part of the world they are in.
Because of this I feel social film is often impractical.

5. Inside shares similarities with other
types of online media.
After looking at other types of online media like Web
Drama it is clear the Inside Experience shares similarities
with these. My comparison between Kate Modern and
Inside shows there are various elements similar such as
ARG elements. I think Social Film has naturally evolved
from these types of media, The Inside Experience being
one of the first social films. To me it seems Inside was an
experiment by Toshiba and Intel to see how much interest
they could generate from online news articles and from
audience members.

6. Inside was created as a platform to
promote Toshiba and Intel Products
Whilst The Inside Experience was hailed as
the first social film on closer inspection it
seems that was not the only reason why the
film was made. Toshiba and Intel funded the
film and as a result those companies play a
huge part in the actual film, with the Toshiba
laptop being almost like a main character. It is
also possible for audience members to
purchase the laptop online on the Inside
website. I think Toshiba and Intel were
successful to a degree as there is a huge
amount of publicity on the web about both of
the companies and it shows them in a positive
light by them trying to advertise in innovative
and new ways. As a result I feel The Inside
experience is partially advertainment as it
advertises the sponsors whilst entertaining
the audience and the same time.

7. I think as Social Film is still a fairly new concept to
people it needs more time to take off and gather
wider audiences. From the response people gave
to The Inside Experience it is obvious there is an
interest in Social Film and the need for people to
feel involved. The audience participation around
The Inside Experience is very similar to online
participation with other types of media such as
long running television programmes and I think
this type of social element is where Social Film
originated from.

8. References…
barbariangroup.com, (2011), Intel_Inside_st-HBFU.jpg [ONLINE]. Available
at:
https://barbariangroup.com/assets/users/fmarquardt/images/0001/0984/Inte
l_Inside_st-HBFU.jpg [Accessed 09 December 11].
la-cremerie, (2011), inside-experience-600x300.jpg [ONLINE]. Available at:
http://www.la-cremerie.com/wp-content/uploads/2011/12/Inside-
Experience-600x383.jpg [Accessed 09 December 11].
Popspoken, (2011), picture31.png [ONLINE]. Available at:
http://popspoken.files.wordpress.com/2011/07/picture-
31.png?w=640&h=383&crop=1 [Accessed 09 December 11].
Shiba, (2011), inside.jpg [ONLINE]. Available at: http://www.shiba.es/wp-
content/uploads/2011/07/Inside.jpg [Accessed 09 December 11].