Robert D. B. Leinders-Krog, CEO at X.Y.0.1, presents his speech "Positioning & Branding on the Edge of the Abyss". You will learn about the importance of managing your brand and defining your position in times of adverse global growth. The do and don'ts of a post-COVID-19 world.

1. Branding on the Edge
of the Abyss

2. Sleeping in a garage for a month
doesn´t turn you into a car.
Robert Leinders-Krog | CEO @ XY01.COM

3. #brand.

5. #brand?

7. Oslo Brand Partners

13. but what
is it then?

15. a brand is the sum of values, experiences, interpretations and feelings
a person associates with a company, service or product.

16. you have become a brand when
people talk about your stuff when
you are not in the room.

17. XY01.COM

18. XY01.COM

19. XY01.COM

20. XY01.COM

21. XY01.COM

22. a brand is not what you say it is. it is
what they say it is.

23. surface

24. surface

25. Definition.
Emotion.
Design.
Belief.
Values & Culture.
Belonging.
Content.
Purpose.
Strategy.
Tactics.
Vision.
Mission.
inside

26. credibility

27. communication &
marketing
without brand management

30. internal insecurity - unclear brands

31. Branding on the Edge
of the Abyss

33. BrandingontheEdge
oftheAbyss

34. All of human decision making is based on emotions.
Companies and products alone do not influence behaviour.
brands do.

35. we want more people to buy more of our stuff
over a longer period of time at a higher price

36. we serve
everyone
or do you?

37. speak.
don´t shout!

42. age of
consolidation

46. Everything and everyone is under attack.
Everywhere. All the time.
All eyes
on you

47. play dead
you could

48. BRING.IT.ON!!

49. it´s gonna be ok… [says Bruce]

50. THANK YOU!
Connect:
LinkedIn: /in/robertleinderskrog
Medium: /xy01
or just get in touch through XY01.com

51. Q&A