THE TOP 15 RULES OF
CONTENT MARKETING FOR 2015

Create engaging headlines. 80% of
readers never make it past the headline: Eight out of 10 people will read headlines, but only 2 out of 10 will read the rest. NUMBER ONE

66% of the most effective
marketers have a documented content strategy. NUMBER TWO Streamline processes with online tools.

Create content formulas. Marketers with
a documented strategy are more likely to consider themselves effective. NUMBER THREE

NUMBER FOUR Year-over-year growth in
unique site traffic is 7.8x higher for business who use content marketing. Use evergreen content to create continuous value.

Create content from an ongoing
editorial. 73% of B2B organizations have a person dedicated to overseeing content marketing strategy NUMBER FIVE

More than 27,000,000 pieces of
content are shared online everyday. NUMBER SIX Make sure your content is easy to share.

You need both quality and
quantity. 60% of marketers create at least one piece of content each week. NUMBER SEVEN

Creating original content was seen
as the biggest challenge for 69% of content marketers. NUMBER EIGHT Use multiple resources to inspire your content.

Repurpose good content by using
multiple formats. 50% of consumer time online is spent engaging with custom content. NUMBER NINE

Mobile-optimized content marketing increased from
15% to 33% during 2014. NUMBER TEN Keep content bite-sized for easy reading.

Use marketing data to inform
your decisions. By 2015, spending on marketing analytics is expected to increase by more than 60%. NUMBER ELEVEN

82% of prospects say content
targeted to their interests is more valuable. NUMBER TWELVE Use hyper-segmentation to target your audience.

Increase focus on mobile. Marketers
are forecasted to spend $8.2 billion on mobile marketing by 2016. NUMBER THIRTEEN

57% of B2B marketers use
content curation as part of their content marketing strategies. NUMBER FOURTEEN Tap into the power of curated content.

Put your audience’s interests first.
90% of consumers find custom content useful, 78% believe the organizations behind the content are interested in building good relationships. NUMBER FIFTEEN

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