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THE TOP 15
RULES
OF CONTENT
MARKETING
FOR 2015
Create engaging headlines.
80% of readers never make it past the headline: Eight out of 10
people will read headlines, but only 2 out of 10 will read the rest.
NUMBER ONE
66% of the most
effective marketers
have a documented
content strategy.
NUMBER TWO
Streamline processes
with online tools.
Create content formulas.
Marketers with a documented strategy are more likely to
consider themselves effective.
NUMBER THREE
NUMBER FOUR
Year-over-year growth in unique site
traffic is 7.8x higher for business
who use content marketing.
Use evergreen content to
create continuous value.
Create content from an
ongoing editorial.
73% of B2B organizations have a person dedicated to
overseeing content marketing strategy
NUMBER FIVE
More than 27,000,000
pieces of content are shared
online everyday.
NUMBER SIX
Make sure your content
is easy to share.
You need both quality
and quantity.
60% of marketers create at least one
piece of content each week.
NUMBER SEVEN
Creating original content
was seen as the biggest
challenge for 69% of
content marketers.
NUMBER EIGHT
Use multiple resources
to inspire your content.
Repurpose good content
by using multiple formats.
50% of consumer time online is spent
engaging with custom content.
NUMBER NINE
Mobile-optimized content
marketing increased from
15% to 33% during 2014.
NUMBER TEN
Keep content bite-sized
for easy reading.
Use marketing data
to inform your decisions.
By 2015, spending on marketing analytics is
expected to increase by more than 60%.
NUMBER ELEVEN
82% of prospects say
content targeted to their
interests is more valuable.
NUMBER TWELVE
Use hyper-segmentation
to target your audience.
Increase focus on mobile.
Marketers are forecasted to spend $8.2 billion
on mobile marketing by 2016.
NUMBER THIRTEEN
57% of B2B marketers use
content curation as part of
their content marketing
strategies.
NUMBER FOURTEEN
Tap into the power of
curated content.
Put your audience’s
interests first.
90% of consumers find custom content useful, 78%
believe the organizations behind the content are
interested in building good relationships.
NUMBER FIFTEEN
Want more free marketing resources?
E L I V 8 G R O U P. C O M / R E S O U R C E S

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The Top 15 Rules of Content Marketing for 2015

  • 1. THE TOP 15 RULES OF CONTENT MARKETING FOR 2015
  • 2. Create engaging headlines. 80% of readers never make it past the headline: Eight out of 10 people will read headlines, but only 2 out of 10 will read the rest. NUMBER ONE
  • 3. 66% of the most effective marketers have a documented content strategy. NUMBER TWO Streamline processes with online tools.
  • 4. Create content formulas. Marketers with a documented strategy are more likely to consider themselves effective. NUMBER THREE
  • 5. NUMBER FOUR Year-over-year growth in unique site traffic is 7.8x higher for business who use content marketing. Use evergreen content to create continuous value.
  • 6. Create content from an ongoing editorial. 73% of B2B organizations have a person dedicated to overseeing content marketing strategy NUMBER FIVE
  • 7. More than 27,000,000 pieces of content are shared online everyday. NUMBER SIX Make sure your content is easy to share.
  • 8. You need both quality and quantity. 60% of marketers create at least one piece of content each week. NUMBER SEVEN
  • 9. Creating original content was seen as the biggest challenge for 69% of content marketers. NUMBER EIGHT Use multiple resources to inspire your content.
  • 10. Repurpose good content by using multiple formats. 50% of consumer time online is spent engaging with custom content. NUMBER NINE
  • 11. Mobile-optimized content marketing increased from 15% to 33% during 2014. NUMBER TEN Keep content bite-sized for easy reading.
  • 12. Use marketing data to inform your decisions. By 2015, spending on marketing analytics is expected to increase by more than 60%. NUMBER ELEVEN
  • 13. 82% of prospects say content targeted to their interests is more valuable. NUMBER TWELVE Use hyper-segmentation to target your audience.
  • 14. Increase focus on mobile. Marketers are forecasted to spend $8.2 billion on mobile marketing by 2016. NUMBER THIRTEEN
  • 15. 57% of B2B marketers use content curation as part of their content marketing strategies. NUMBER FOURTEEN Tap into the power of curated content.
  • 16. Put your audience’s interests first. 90% of consumers find custom content useful, 78% believe the organizations behind the content are interested in building good relationships. NUMBER FIFTEEN
  • 17. Want more free marketing resources? E L I V 8 G R O U P. C O M / R E S O U R C E S