proposal

1. Proposal
1
Centre Name and Number:
York College 483
Student Name and Unique Learner Number:
Elinor Prince 1774916842
Project proposal title and date: Thursday 2nd
February 2023
The Skin Waves
Main area of activity:
Print/Magazine and Photography.
Rationale:
Throughout the years of being at college I have made many products that vary different
mediums such as music videos, magazines/fanzines, games and apps and my very own
clothing brand and advertising video for my FMP last year. I have learnt how to use new
apps that I did not know how to work before I started York College which are photoshop,
premiere pro, adobe XD and many more. For example, on photoshop where I have edited
and created my own magazine pages, I have learnt skills like colour editing, shadow text
and many more that I included in projects. My similar production was my most recent
project which was the Drum and Bass fanzine I created. I will use the skills I have learnt
from my previous magazines and include them for my FMP magazine as they looked
professional and eye catching, and I would want this impact for my project. am wanting to
make this project as I enjoy the social media aspect side of things and promoting it in different
ways by making my own website. This will be a proud moment for me as I have never done
anything like this before and I would like to pursue this in the future as a career and even just
making one would be a huge achievement for me
Project Concept:
For my FMP, I am planning to make my own skin care brand that I will advertise in many
ways. This will include a 30/40 second product video which will show off all the items I will
have made. I will also be making a magazine for it as another way of advertisement and
even a social media account and website for the brand. My theme is going to be a pale
green colour for the brand. The name of the brand is potentially going to be called Skin
Waves and I might set the scenery to be in a forest to match the green colour of the brand.
On the website it will have pictures of the brand- a little summary of what the product is and
what skin type it is suited to. There will also be a section for people to read under blog and I
will write my journey of creating the brand. I will need to research successful existing
brands and investigate how they made them. For example, one of my inspirations is Kim
Kardashians brand “SKKN” which is her very own skin care brand and I chose her brand as
I love the colour scheme she stuck with and the layout of her brand. She has also inspired
me as she has had both successful and failed businesses but never gave up if one did fail
so that is a big inspiration for me.
How will the project be evaluated and reviewed:
For my project I plan to evaluate my work by doing a production diary every week on how
my journey is going and I can document what is going well throughout and if I have any
struggles while making it or even if I decide to change, what I had planned for the
magazine. This could differ from the theme of my project, the name, or the pages inside.
The final evaluation process I will do is by asking my peers/audience for feedback on how I
could improve my work-this could lead me to doing a draft final piece so that I can make my
final piece even better and more suited to my target audience.

2. Proposal
2
Bibliography:
1. talks at google. (2019). Allure's Editor-in-Chief Perspective on The Beauty
Industry | Michelle Lee | Talks at Google. [Online]. youtube. Last Updated: 8 may
2019. Available at: https://www.youtube.com/watch?v=UV1J9rgEJtY
[Accessed 3 February 2023].
2. SKKN by Kim. (2022). In Development: SKKN BY KIM. [Online]. Youtube. Last
Updated: 30 September 2022. Available at:
https://www.youtube.com/watch?v=zlIZOaDUORc [Accessed 3 February
2023].
3. www.youtube.com. (n.d.). Glossier — Product Video. [online] Available at:
https://www.youtube.com/watch?v=lnTWVAyMHg0 [Accessed 9 Feb. 2023].
4. Radar, M. (2020). CeraVe | Advertising Profile | See Their Ad Spend! |
MediaRadar. [online] advertisers.mediaradar.com. Available at:
https://advertisers.mediaradar.com/cerave-advertising-profile.
5. www.youtube.com. (n.d.). Skin Care Product example commercial.
[online] Available at: https://www.youtube.com/watch?v=otej7WLdPh0
[Accessed 23 Mar. 2022].
6. Digital Marketing Agency - ALLDGT. (2021). 30 Beauty and Skincare E-
commerce Advertising (Good and Bad). [online] Available at:
https://alldgt.com/beauty-and-skincare-e-commerce-advertising/
[Accessed 9 Feb. 2023].
7. www.youtube.com. (n.d.). Product Video Broll Shoot. [online] Available
at: https://www.youtube.com/watch?v=8U5UAmi82tY [Accessed 9 Feb.
2023].
8. kyliecosmetics.com. (n.d.). Kylie Skin. [online] Available at:
https://kyliecosmetics.com/en-gb/kylie-skin.
9. cycles, T. text provides general information S. assumes no liability for the
information given being complete or correct D. to varying update and
Text, S.C.D.M. up-to-Date D.T.R. in the (n.d.). Topic: Cosmetics Consumer
Behavior in the U.S. [online] Statista. Available at:
https://www.statista.com/topics/3138/cosmetics-consumer-behavior-in-
the-us/#:~:text=American%20customers%20often%20turn%20to
[Accessed 9 Feb. 2023].
10. www.youtube.com. (n.d.). Shooting beauty products at home. [online]
Available at: https://www.youtube.com/watch?v=KvGQ0iGVO2A
[Accessed 25 May 2021].
Week Tasks to be Completed: Specific Tasks
1 Pre-production  Contextual Powerpoint

3. Proposal
3
2 Pre-production  Contextual Powerpoint
3 Pre-production  Research- existing products
4 Pre-production  Research- Audience- look at different
backgrounds and demographic of who would buy
my product
5 Pre-production  Problem solving- analyse problems and if
anything goes wrong think of a solution to fix it.
6 Pre-production  Pre-Production and planning- find locations,
figure out what equipment I need, production
schedule
7 Pre-production  Pre-Production and planning- sort out what
models ill need for photographs, plan the sort of
products I intend to make, sketch up some ideas
for logos
8 Production  Production and reflections- finalise name and
logo, print the logos onto product
9 Production  Production and reflections- take pictures of
products/people-edit them
10 Production  Production and reflections- make advertisement
for brand (magazine, posters, product video,
website)
11 Production  Production and reflections- finalise all the
products on the website, make my blog page.
12 Evaluation  Evaluation- feedback from peers
13 Evaluation  Evaluation-
14 Evaluation  Presentation- make a website/social media
platform to show and present my work.
15 Evaluation  Presentation
16 Moderation 
17 Show Preparation 
18 Show 