4. The BUILD Process: Believe
Entrepreneurs must BELIEVE that they have the
power to change the world around them and must
embrace a mindset of continual improvement.
6. The BUILD Process: Understand
Before designing solutions to meet needs of the
community, entrepreneurs must build deep empathy
to UNDERSTAND both individuals they are
designing for and the system in which they reside.
7. There is a need for…
• 1. Altered Curriculum : prepare kids for
primary school / improve English skills
• 2. Clean Outdoor Space : increase
maximum activity / accommodate more
children
• 3. Advertising and Marketing : promote
the school
• 4. Improved Hygiene Awareness :
enhance health of children
8. The two we picked
• 1. Altered Curriculum : prepare kids for
primary school / improve English skills
• 4. Improved Hygiene Awareness :
enhance health of children
9. The BUILD Process: Invent
To meet needs, human-centered innovation requires
a cyclical process to arrive at the right idea. We
INVENT a wide range of possible solutions,
making them tangible through prototyping.
10. Solutions
• Advertising : Website, Poster, etc…
• Curriculum
• Sleeping Mats
• More Sponsors
• Re-organize and clean space
• Pave playground area
• Hygiene Education
• Songs, Games
11. The BUILD Process: Listen
Entrepreneurs LISTEN to feedback from potential
customers and other stakeholders to iterate and
improve these solutions.
12. The ones they picked
• Curriculum : Divide by age groups, Teach a
Lesson, More Staff
• Sleeping Mats
• More Sponsors
• Pave playground area
• Hygiene Education
• Songs, Games
• Re-organize and clean space
• Advertising : Website, Poster, etc…
14. The BUILD Process: Deliver
Solutions are evaluated for viability and long-term
sustainability to discover which are true
opportunities. Entrepreneurs DELIVER these
solutions by mobilizing resources, venture planning,
leveraging networks, and measuring impact.
15.
16. Measurements of
Impact
• How satisfied the children were with the games
• How well the children understand the games
• How often games will be implemented
• How many words the kids learn in 5 weeks
• How often the kids use hygiene without being
prompted
27. Positive Feedback
• Positive feedback is intentional or unintentional responses that come
from others
• Naturally uplifting and self-building
• Encourages recipient to repeat the behavior or to improve behavior
• Examples:
• Roommate/spouse compliments you for cleaning the house
• Student praises your lesson
• Friend buys you dinner for helping her move
29. Negative Feedback
• Negative feedback is any intentional or unintentional reaction
from another that demeans or belittles your actions, your beliefs,
etc.
• Naturally deflating, hurtful, and self-defeating
• Discourages the particular behavior addressed, but usually others
(good and bad)
• Examples:
• Someone makes fun of your accent
• An old friend posts something mean on Facebook
• Sibling criticizes your opinion
31. Past Experiences
• Past experiences are the accumulation of positive and negative
feedback
• Affect our ability to remain positive, be self-motivating, or
maintain self-confidence
• Everyone has some past experiences that drain our buckets
• Steady flow of positive feedback necessary for most people
33. Surprising Facts About Feedback
1. The quality of any relationship is directly correlated to the
quality and quantity of the feedback given
2. Even simple pleasantries can be important feedback
3. Eye contact is critical feedback
4. Some people require more feedback than others
5. Withholding feedback is psychological punishment
35. Giving Feedback
1. Try to solve issues using Supportive Feedback
• Often and specific
• Clarity helps recipient know exactly which behavior to repeat
2. ONLY if/when necessary, move to Constructive Feedback
• Follow Center for Creative Leadership’s SBI Model
DO NOT TRY TO MIX #1 AND #2
36. SBI
S—Situation (describe the exact location, time, and circumstance of
the behavior)
B—Behavior (explain the specific behavior witnessed in objective,
neutral terms; do not add value judgment or personal insight)
I—Impact (describe the impact the behavior had on you, or what you
perceived in other people; avoid “you” statements)
37. Examples
“Bob, yesterday, when we were in the quad talking about about racism
(situation), you said that you thought people were just too sensitive (behavior),
and I felt like I was being attacked for my beliefs. (impact)”
“Sonya, today at lunch when I asked you to pass the salt (situation), I noticed
that you rolled your eyes and then said, ‘Whatever.’ (behavior) I felt
embarrassed and hurt because I didn’t feel respected. (impact)”
‘Two years ago (situation? not clear enough), you started having a real attitude
problem (behavior? not a specific behavior), and now you’re always acting like I’m
too blame for everything (impact? doesn't describe how it hurts the speaker).”
38. Practice
Write an SBI feedback for the following instances:
• Your teacher keeps ignoring you during her lecture when
you raise your hand
• Your best friend (who is always busy) ditched you for lunch
• Your hallmate said something that you found offensive
40. SBI Practice
•Scenario 1: In a group project, two members of the group
continually arrive late, causing disruption of team’s work.
•Scenario 2: Often, one soccer player verbally abuses another and
the captain doesn’t know whether to address the problem or talk to
the coach.
•Scenario 3: Working for Duka Bora is great, except the CEO is
very disorganized and some team members feel that if he was more
together, they would be more successful as a team and business.
42. Handling Feedback
• Moving against—“Fight”
• Moving away—“Flight”
• Moving toward—“Roll Over and Play Dead”
• Moving with—“Collaborate to a Better Place”
43. Handling Feedback
Moving against
• The individual threatens those perceived as a threat to avoid
getting hurt, or to spite opposition.
• Aggression against opposition.
Giver
Receiver
44. Handling Feedback
Moving away
• The individual distances himself/herself from anyone perceived
as a threat to avoid getting hurt. The argument is, "If I do not
let anyone close to me, I won't get hurt.”
Giver
Receiver
45. Handling Feedback
Moving toward
• Individual moves towards those perceived as a threat to avoid
retribution and getting hurt. The argument is, "If I give in, I
won't get hurt.”
Giver
46. Handling Feedback
Moving with
• Strategies in which psychologically healthy people develop
relationships.
• Involves compromise – Must involve communication, agreement,
disagreement, compromise, and decisions.
Giver
Receiver
48. How to Receive Feedback
Mentality
• Feedback is a gift. Be open to what you will hear.
• Don’t take it personally. Don’t become defensive, make excuses or
explain your behavior.
• If it wasn’t important, you wouldn’t be getting feedback.
• If you weren’t important, you wouldn’t be getting feedback.
• Feedback—even negative feedback—is helpful to your growth.
• You can choose your response (response-ability)
49. How to Receive Feedback
Key Components
• Make eye contact
• Maintain an open posture
• Take notes if possible and try to paraphrase what they’re saying
• Let the person finish what he or she is saying.
• Ask questions to understand the exact situation, behavior, and impact,
as well as frequency and duration of issue
• Ask the person to give you alternatives to your behavior.
• Avoid immediate emotional responses
• Ask for permission to reflect on feedback and respond within a short
amount of time (2-3 days ideally)
• Thank feedback giver for his/her willingness to give feedback
50. How to Receive Feedback
Other Tips
1. Seek feedback on a regular basis, especially after you have
identified development goals. Exchanging information and
perceptions is a process, not a single event.
2. Teach yourself to recognize situations in which a certain behavior
needs to be altered. Feedback can help you self-monitor your
behavior.
3. Use feedback to clarify goals, track progress toward those goals,
and to improve the effectiveness of your behaviors over a period
of time.
4. Filter feedback because not everything that people say is accurate
or worth incorporating into your life.
56. When it comes to failure, Thomas Edison failed more
than almost anyone. His failures in trying to make the
first light bulb resulted in the dictaphone, mimeograph,
stock ticker, storage battery, carbon transmitter and,
FINALLY, his joint invention of the light bulb. In the
end, his 10,000+ flops fade into insignificance
alongside his 1093 patents.
57.
58.
59. Failure is simply the opportunity to begin again, this time more
intelligently.
Henry Ford
Success consists of going from failure to failure without loss
of enthusiasm.
Winston Churchill
Only those who dare to fail greatly can ever achieve greatly.
Robert F. Kennedy
If you are not prepared to be wrong, you will never come up
with anything original.
Ken Robinson
60. Failure as Feedback
Learning from failure requires three things:
• Putting yourself in situations where you can make
interesting mistakes
• Having the self-confidence to admit to them
• Being courageous about making changes
