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ARM’S MULTISTAKEHOLDER INITIATIVE Cristina Echavarría Executive Director 8TH CASM ANNUAL MEETING Brasilia, October 2008 STANDARD ZERO FOR FAIRTRADE ARTISANAL GOLD AND ASSOCIATED SILVER AND PLATINUM
MAIN POINTS ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
QUIRAMA VISION ,[object Object],[object Object],[object Object],[object Object]
PRINCIPLES FOR RESPONSIBLE ASM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHY FAIR TRADE? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SO WHAT IS THE POTENTIAL FOR FAIRTRADE JEWELLERY? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROCESS TO DEVELOP  STANDARD ZERO 2006-2009
Participation of Stakeholders
PROCESS TO PILOT TEST  STANDARD ZERO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Criteria for Pilot Selection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MAIN POINTS ABOUT STANDARD ZERO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
The Brand on a Page ,[object Object],[object Object],[object Object],[object Object]
A Living Mark: How does the Mark work in  Real Life?
ACHIEVEMENTS AND CHALLENGES

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Echaverria Standard Zero For Fairtrade