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How to attract and retain Gen Z?

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How to attract and retain Gen Z?

  1. 1. 2016
  2. 2. Shared life Information overload Reviewing reviews Learning from mistakes Quest for uniqueness LIFE THEY LIVE
  3. 3. Shared life Photo or didn’t happen Endless opportunities Many choices of lifestyle
  4. 4. Future Workplace “Multiple Generations @ Work” survey, 2012 of Millennials expect to stay in a job for less than three years91%
  5. 5. YOLO You only live once Fear of missing out Fear of being offline FOMO FOBO
  6. 6. Information overload Useless information Regular impulses 8 second rule
  7. 7. Reviewing reviews Trust in 140 characters Trust in peer recommendations
  8. 8. Learning from mistakes Stress vs. Fun Continuously learning from mistakes
  9. 9. Quest for uniqueness Pending individuality Wish to belong somewhere Confidence in changing the world
  10. 10. Shared life Information overload Reviewing reviews Learning from mistakes Quest for uniqueness SECRET FORMULA Sharable work experience Less is more Easy to refer Constant feedback Sense of belonging
  11. 11. 2016

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