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Content  Choreography,[object Object],Applying E&A Expertise & Methodologies,[object Object]
▪,[object Object],Planning, composing, organizing and publishing content and creative assets for ,[object Object],dynamicpresentation & search using taxonomy and metadata ,[object Object],▪,[object Object],Con′-tent  Cho·re·og′·ra·phy,[object Object],Deriving Business Value from Content | Content Choreography,[object Object]
Content Choreography Roadmap | Client Web Site Project,[object Object],SEO-friendly Website Construction  – ,[object Object],URL Page Names,[object Object],SEO Tags,[object Object],SEO Thesaurus Lookup for Authors,[object Object],Content Authoring & Publishing  – ,[object Object],Content Inventory,[object Object],Pre-launch planning,[object Object],Content Testing Guidance,[object Object],Editorial Requirements ,[object Object],Authoring/Publishing Workflows,[object Object],Website Publishing Operations Workflow,[object Object],Content Tagging,[object Object],Documentation & Training,[object Object],Metadata Strategy & Taxonomy Design  – Metadata Strategy,[object Object],Product Master Data Integration,[object Object],Taxonomy Assessment,[object Object],Metadata for Page Construction,[object Object],DAM-specific Metadata,[object Object],Content Lifecycle Metadata,[object Object],UX & Site Search  – ,[object Object],Navigation,[object Object],Search Facets,[object Object],Search Relevance,[object Object],Search Metrics,[object Object],End-to-End Test Plans  –,[object Object],Test scripts  to test all of the above,[object Object],Workstreams,[object Object],Case Example,[object Object]
Content Choreography | A Dynamic Site Architecture,[object Object],Governance, Socialization, Training,[object Object],Site Search Facets,[object Object],Taxonomy,[object Object],Pre-Launch End-to-End Testing,[object Object],UX Page,[object Object],Context,[object Object],Personal-,[object Object],ization,[object Object],Site,[object Object],Navigation,[object Object],Site Search,[object Object],Experience,[object Object],Transient SEO,[object Object],& Campaigns,[object Object],Social,[object Object],Content,[object Object],UX, Navigation, Campaigns, SEO,[object Object],Site Search Ingestion & Indexing,[object Object],Templates,[object Object],Content,[object Object],Authoring,[object Object],Digital Asset,[object Object],Creative,[object Object],Translation &,[object Object],Localization,[object Object],Content,[object Object],Variants,[object Object],Content,[object Object],Lifecycle,[object Object],Content & Digital Asset Creative, Translation & Assembly,[object Object],Metadata,[object Object],WCMS,[object Object],Search,[object Object],WCMS,[object Object],Content,[object Object],WCMS,[object Object],Digital Assets,[object Object],Taxonomy,[object Object],Mgmt System,[object Object],Metadata Mgmt,[object Object],& MDM,[object Object],Change,[object Object],Control,[object Object],Development, Deployment & Operations Readiness,[object Object]
Content Choreography Overlay | Content Authoring & Tagging,[object Object],Author Tags by Topic,[object Object],Governance, Socialization, Training,[object Object],Site Search Facets,[object Object],Pre-Launch End-to-End Testing,[object Object],Taxonomy,[object Object],UX Page,[object Object],Context,[object Object],Personal-,[object Object],ization,[object Object],Site,[object Object],Navigation,[object Object],Site Search,[object Object],Experience,[object Object],Transient SEO,[object Object],& Campaigns,[object Object],Social,[object Object],Content,[object Object],UX, Navigation, Campaigns, SEO,[object Object],Site Search Ingestion & Indexing,[object Object],Tags for Authoring Workflow,[object Object],Templates,[object Object],Content,[object Object],Authoring,[object Object],Digital Asset,[object Object],Creative,[object Object],Translation &,[object Object],Localization,[object Object],Content,[object Object],Variants,[object Object],Content,[object Object],Lifecycle,[object Object],Content & Digital Asset Creative, Translation & Assembly,[object Object],Author Tags by Topic/Product for Content, Digital Assets, per Language,[object Object],Metadata,[object Object],WCMS,[object Object],Search,[object Object],WCMS,[object Object],Content,[object Object],WCMS,[object Object],Digital Assets,[object Object],Taxonomy,[object Object],Mgmt System,[object Object],Metadata Mgmt,[object Object],& MDM,[object Object],Change,[object Object],Control,[object Object],Development, Deployment & Operations Readiness,[object Object]
Content Choreography Overlay | Content Assembly & Lifecycle,[object Object],Governance, Socialization, Training,[object Object],Site Search Facets,[object Object],Pre-Launch End-to-End Testing,[object Object],Taxonomy,[object Object],UX Page,[object Object],Context,[object Object],Personal-,[object Object],ization,[object Object],Site,[object Object],Navigation,[object Object],Site Search,[object Object],Experience,[object Object],Transient SEO,[object Object],& Campaigns,[object Object],Social,[object Object],Content,[object Object],UX, Navigation, Campaigns, SEO,[object Object],Site Search Ingestion & Indexing,[object Object],Templates,[object Object],Content,[object Object],Authoring,[object Object],Digital Asset,[object Object],Creative,[object Object],Translation &,[object Object],Localization,[object Object],Content,[object Object],Variants,[object Object],Content,[object Object],Lifecycle,[object Object],Content & Digital Asset Creative, Translation & Assembly,[object Object],Tags for Assembly & Publishing,[object Object],Tags for Content Lifecycle,[object Object],Metadata,[object Object],WCMS,[object Object],Search,[object Object],WCMS,[object Object],Content,[object Object],WCMS,[object Object],Digital Assets,[object Object],Taxonomy,[object Object],Mgmt System,[object Object],Metadata Mgmt,[object Object],& MDM,[object Object],Change,[object Object],Control,[object Object],Development, Deployment & Operations Readiness,[object Object]
Content Choreography Overlay | SEO-Friendly Site Construction,[object Object],SEO Synonyms,[object Object],Governance, Socialization, Training,[object Object],Site Search Facets,[object Object],Taxonomy,[object Object],Pre-Launch End-to-End Testing,[object Object],UX Page,[object Object],Context,[object Object],Personal-,[object Object],ization,[object Object],Site,[object Object],Navigation,[object Object],Site Search,[object Object],Experience,[object Object],Transient SEO,[object Object],& Campaigns,[object Object],Social,[object Object],Content,[object Object],UX, Navigation, Campaigns, SEO,[object Object],Site Search Ingestion & Indexing,[object Object],Templates,[object Object],Content,[object Object],Authoring,[object Object],Digital Asset,[object Object],Creative,[object Object],Translation &,[object Object],Localization,[object Object],Content,[object Object],Variants,[object Object],Content,[object Object],Lifecycle,[object Object],Content & Digital Asset Creative, Translation & Assembly,[object Object],SEO Thesaurus of Terms,[object Object],SEO Metatags,[object Object],Metadata,[object Object],WCMS,[object Object],Search,[object Object],WCMS,[object Object],Content,[object Object],WCMS,[object Object],Digital Assets,[object Object],Taxonomy,[object Object],Mgmt System,[object Object],Metadata Mgmt,[object Object],& MDM,[object Object],Change,[object Object],Control,[object Object],Development, Deployment & Operations Readiness,[object Object],Page Naming & URL Standards,[object Object]
Content Choreography Overlay | UX & Site Search,[object Object],Search Facets, Best Bets, Related Topics,[object Object],Governance, Socialization, Training,[object Object],Site Search Facets,[object Object],Taxonomy,[object Object],Pre-Launch End-to-End Testing,[object Object],UX Page,[object Object],Context,[object Object],Personal-,[object Object],ization,[object Object],Site,[object Object],Navigation,[object Object],Site Search,[object Object],Experience,[object Object],Transient SEO,[object Object],& Campaigns,[object Object],Social,[object Object],Content,[object Object],UX, Navigation, Campaigns, SEO,[object Object],Navigation Hierarchy/Terms,[object Object],Site Search Ingestion & Indexing,[object Object],Taxonomy for Search Indexing,[object Object],Templates,[object Object],Content,[object Object],Authoring,[object Object],Digital Asset,[object Object],Creative,[object Object],Translation &,[object Object],Localization,[object Object],Content,[object Object],Variants,[object Object],Content,[object Object],Lifecycle,[object Object],Content & Digital Asset Creative, Translation & Assembly,[object Object],Metadata,[object Object],WCMS,[object Object],Search,[object Object],WCMS,[object Object],Content,[object Object],WCMS,[object Object],Digital Assets,[object Object],Taxonomy,[object Object],Mgmt System,[object Object],Metadata Mgmt,[object Object],& MDM,[object Object],Change,[object Object],Control,[object Object],Development, Deployment & Operations Readiness,[object Object]
Strategy & Approach to Content Choreography,[object Object],Methodologies,[object Object]
Chartering the Project,[object Object],Understand the current environment and the vision, then fill in the gaps:,[object Object],[object Object]
Review any relevant documentation
Plan and facilitate stakeholder interviews and working sessions
Uncover vocabularies, classifications and workflows used by different stakeholder groups
Get walkthroughs of the existing systems and processes
Identify constraints and key performance indicators
Create the customized Roadmap for success,[object Object]
Track 1,[object Object],Track 2,[object Object],Track 3,[object Object],Track 4,[object Object],Track 5,[object Object],Asset,[object Object],Management,[object Object],Taxonomy,[object Object],Socialization,[object Object],&,[object Object],Training,[object Object],KPI Metrics,[object Object],&,[object Object],Reporting,[object Object],Solution,[object Object],Architecture,[object Object],&,[object Object],Roadmap,[object Object],Content,[object Object],Integration,[object Object],Strategy,[object Object],Governance,[object Object],&,[object Object],Compliance,[object Object],Asset Management Lifecycle,[object Object],Case Example,[object Object],Pharmaceutical,[object Object],Enterprise,[object Object],Search,[object Object],DAM,[object Object],Repository,[object Object],MRM Asset,[object Object],Library,[object Object],Taxonomy,[object Object],Mgmt Platform,[object Object],Asset Rights,[object Object],& Registration,[object Object],Metrics, RM,[object Object],& Reporting,[object Object],Enterprise Information Systems,[object Object],Chartering a Global Content & Asset Management Project,[object Object]
Content Strategy & Architecture,[object Object],[object Object]
Content Strategy and Dynamic Content Architecture
Editorial Requirements and Context Specifications
Content Authoring  Workflow Design
Content Translation Workflow Design
Publishing Operations Workflow
Content Tagging Documentation and Training,[object Object]
Eight key capabilities are required to effectively manage content management lifecycle processes. Content management involves the mechanisms, processes and roles to support requesting, creating, tagging, reviewing, testing, approving, publishing and appraising content.  ,[object Object],Content Lifecycle Management Capabilities,[object Object],Temporary “Migration Harness” Processes,[object Object],Approve & Prioritize,[object Object],The ability to formulate detailed requests for servicing content, including the identification of effective dates, subject matter experts, priority.,[object Object],Assess Needs,[object Object],The ability to identify needs for a project and determine which workforces need to be engaged (e.g. web, learning, marketing),[object Object],Schedule & Plan,[object Object],The ability to plan the knowledge project (e.g., finalizing scope, scheduling, resources, timing and production requirements),[object Object],Design,[object Object],The ability to recommend the right approach, given business need, resources, deadlines, or impact to content architecture,  or code changes, etc. ,[object Object],Create & Tag,[object Object],The ability to create knowledge objects, choose the right format for presentation and assign the relevant metadata.,[object Object],Appraise,[object Object],The ability to appraise results by various means including surveys, feedback, audits, and measuring business results. ,[object Object],Publish & Deliver,[object Object],The ability to deliver knowledge to the target audiences by means of publication.  ,[object Object],Copy Editing,[object Object],The ability to review and test content in order to ensure content quality and consistency,[object Object],   Performed within CMS,[object Object],       Performed outside CMS,[object Object],Content Authoring Workflow | Content Strategy Deliverables,[object Object]
Content Tagging Guidelines | Content Strategy Deliverables,[object Object]
Taxonomy & Metadata Analysis,[object Object],[object Object]
business process workflow
content/asset topics
SEO thesaurus
content assembly
navigation
faceted search
Heuristic evaluation against best practices
Identify harmonization issues across vocabularies
Cross-map metadata fields and taxonomy facets by use case,[object Object]
Metadata Cross-Mapping by Use Case | Assessment Deliverables,[object Object]
Framework Design,[object Object],Understand the business problem and environment, design a framework:,[object Object],[object Object]
Metadata Source Analysis
Taxonomy Domain Model
End-to-End Metadata & Content Workflow
Taxonomy Framework Specification Document
Facet Definitions
Use Case Mappings
Rules for Synonyms, Languages, Relationships, Structure,[object Object]
End to End Content  Workflow & Tagging | Framework Deliverables,[object Object],Workflow & Tagging Models,[object Object],Case Example,[object Object],Consumer Products,[object Object]
Art Styles,[object Object],Art Techniques,[object Object],XXX,[object Object],XXX,[object Object],XXX,[object Object],XXX,[object Object],XXX,[object Object],XXX,[object Object],XXX,[object Object],XXX,[object Object],XXX,[object Object],XXX,[object Object],Art,[object Object],Editorial,[object Object],XXX,[object Object],XXX,[object Object],XXX,[object Object],XXX,[object Object],Shared,[object Object],Product,[object Object],XXX,[object Object],XXX,[object Object],XXX,[object Object],XXX,[object Object],XXX,[object Object],XXX,[object Object],XXX,[object Object],XXX,[object Object],Taxonomy Facet Definitions | Framework Deliverables,[object Object]
Taxonomy Framework,[object Object],Taxonomy Facet Definitions | Framework Deliverables,[object Object]
Taxonomy Framework | Facets & Relationships for Tagging,[object Object],Asset Type has an Approval Status,[object Object],Product has an Indication,[object Object],Asset Type has a Product or a Disease State,[object Object],:,[object Object],:,[object Object],Launch Lifecycle Stages,[object Object],Products,[object Object],Affiliates,[object Object],Division,[object Object],Languages,[object Object],Indications,[object Object],Promotional Assets Only,[object Object],Asset Types,[object Object],Asset Rights,[object Object],Case Example,[object Object],Pharmaceuticals,[object Object],Approval Status,[object Object],Disease States,[object Object],Franchises,[object Object],Audience,[object Object],Approved User Groups,[object Object],Requires Tagging,[object Object],Educational,[object Object],Assets Only,[object Object],Pre-Determined,[object Object]
Taxonomy Framework | Primary & Secondary Facets for Search,[object Object],Primary Facets (for navigation and faceted search),[object Object],Division,[object Object],Products,[object Object],Asset Types,[object Object],Indications,[object Object],Audience,[object Object],Disease States,[object Object],Campaign Element,[object Object],Finished Piece,[object Object],Supporting Document,[object Object],Secondary Facets (for search results filtering),[object Object],Languages,[object Object],Approved User Groups,[object Object],Launch Lifecycle Stages,[object Object],Franchises,[object Object],Case Example,[object Object],Pharmaceuticals,[object Object],Asset Rights,[object Object],Affiliates,[object Object],Approval Status,[object Object],Primary Facets,[object Object],Secondary Facets,[object Object]
Taxonomy Structure & Relationships | Framework Deliverables,[object Object],Case Example,[object Object],Manufacturing,[object Object]
Taxonomy Development,[object Object],[object Object]

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Earley associates content-choreography_approach-2011-04-28

Notes de l'éditeur

  1. Working on this one now