Social Media Intelligence - Listening, Engaging & Adapting
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EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
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Social Media Intelligence - Listening, Engaging & Adapting
- 1. Social Media Intelligence: Listening, Engaging & Adapting
- 6. What Do You Want From Social Media?
- 9. The Big Picture of Social Media Services
- 11. Why Should I Start Listening and Engaging? Well, Lets Put the Growth of Social Networks into Context
- 12. Because 2/3 of the Global Internet Population visit Social Networks (Nielsen, Global Faces & Networked Places, 2009)
- 13. Because visiting social sites is now the 4 th most popular online activity – ahead of personal email. (Nielsen, Global Faces & Networked Places, 2009) Time spent on social networks is growing at 3x the overall internet rate, accounting for ~10% of all internet time.
- 14. Because social media is like word of mouth on steroids
- 15. Social Media Is Here To Stay: Timeline of Social Media Napster 1999 Blogger 1999 epinions 1999 Wikipedia 2001 Friendster 2002 Facebook 2003 SecondLife 2003 MySpace 2003 Del.icio.us 2003 Flickr 2004 Digg 2004 YouTube 2005 Twitter 2006 Google Buzz 2010
- 18. What Does This Mean for Companies and Marketers?
- 20. Social Media is NOT the Solution to Everything It needs to compliment your overall marketing strategy
- 21. Social Media is NOT just another broadcast marketing channel It is so much more…
- 25. Social Media Intelligence| Listening
- 26. Credit V. Miemis
- 34. Simple EPK –> Interactive Site
- 38. Social Media Intelligence| Engaging
- 40. Remember, Dialogue not Monologue
- 48. Social Media Intelligence| Measuring
- 51. Social Media Intelligence| Adapting
Editor's Notes
- March 2009 – ‘ Member Communities’2 has overtaken personal Email to become the world’s fourth most popular online sector after search, portals and PC software applications.
- These are stats from 2009 and some from january 2010 for facebook
- Google Alerts are email updates of the latest relevant Google results based on your choice of query or topic. You can subscribe to each alert through email and RSS. The alerts track blog posts, news articles, videos and even groups. Set a “comprehensive alert,” which will notify you of stories, as they happen, for your name, your topic, and even your company. Yahoo! Pipes is also a good tool for aggregating and combining feeds into one central repository. Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services. It allows you to track mentions of your brand across all of these areas. The results are aggregated from the top social media sources, such as Flickr, YouTube, Digg, Delicious, Twitter and more. Like the other services, you can subscribe to your results by RSS or email. Other social search engines include Serph and Keotag .
- Backtype is a tool for monitoring blog comments. If people commented on various blog posts, citing your name, you never used to have a way of tracking it, until now. Backtype is a service that lets you find, follow, and share comments from across the web. Whenever you write a comment with a link to your Web site, Backtype attributes it to you. Use it to remind yourself where you commented, discover influencers who are commenting on blogs that you should be reading, and continue conversations that you started previously. You can even subscribe to these comments using RSS. coComment is another tool that will help you manage your comments across the web. Yacktrack lets you search for comments on your content from various sources, such as Blogger, Digg, FriendFeed, Stumbleupon, and Wordpress blogs. For instance, if you comment on a blog, you can locate other people who are commenting on that same blog post and rejoin the conversation. My favorite feature of this tool is the “Chatter” tab, which allows you to perform keyword searches on social media sites and then notifies you of instances of your brand name. Yacktrack’s search page results also give you an RSS feed for the search term. You can also use Commentful and co.mments to track your social comments on the web.
- Along with blogs and traditional news stories, discussion boards are another channel where people can gather in a community and talk about you. Most people disregard discussion boards until they see other sites commenting on information viewed on them. Use boardtracker.com to get instant alerts from threads citing your name. Boardreader and Big Boards are other tools that work similar to this one
- Social Bookmarking: follow services such as Digg , Reddit , StumbleUpon , and Delicious.
- Understand how to measure your returns Don’t expect results overnight