1.
Dashboard Deck
SWOT Analysis
As of 06-16-16

2.
Strengths
•Dining Sales
•Bookstore Sales
•SAAC Sales
Opportunities
•Dining __ % Usage
Threats
•Greek Life
•Revenues
•Expenses
Weaknesses
•Housing Occupancy
•Ticket Sales
S W
TO
SWOT ANALYSIS

3.
Bookstore Sales
in Millions
FY
13
FY
14
FY
15
FY
16
Forecasted
$ $ $Dining Sales
in Millions
$ $ $
Strengths
SAAC Sales in
Hundreds of Thousands
$ $ $
$
$
$

4.
HousingOccupancy
TicketSales
% Increase since
FY13
but % still to go
Recommendation:
Meet full occupancy via dedicated
housing for international graduate
students
% Decrease
since FY12
Projected FY16- $
Recommendation:
Sell tickets to popular concerts
in Atlanta area (e.g. Shaky
Knees, Music Midtown, Atlanta
Fest)
Weaknesses
Caveat- No real weaknesses, just areas that could be stronger
Source- Student Advisory Board
for Office of International
Student Life experience
Source- ‘Concert-Goers at Emory’
Facebook page

5.
Opportunities
__% Usage Expansion
Falafel King,
Chipotle, Saba
Engage
Survey current
students and
alumni
Test
Class of 2021
Meal Plan
0%
20%
40%
60%
80%
100%
2012-13 2013-14 2014-15
Average Dining __% Usage FY12- FY15
A
B
C
G
Increased
Revenue
Idea Source:
Universitybusiness.com article

6.
Threats
Identify Issues
Overall Greek Revenues,
FY13- FY16:
-$ million
Overall Greek Expenses,
FY 13- FY16:
$ million
Step
1
Short-term
Steps
Decrease # of
Transfers:
Overall Greek Transfers,
FY12- FY15: $ million
Step
2
Long-term
Steps
Completely
separate Greek
budget from
Housing Budget
Step
3
Ideas provided by Ms. Erna Wilkerson
and the Financial Service Center Team

7.
Summary
SWOT
summary
•Strengths
•Dining, Bookstore, and SAAC Sales
are increasing
•Weaknesses
•Housing Occupancy- fluctuates
•Ticket Sales- below average
•Opportunities
•Dining __% Usage is increaing slowly
•Threats
•Sorority Transfers, FY12- FY15: $
•Fraternity Transfers, FY12- FY15: $
SWOT ANALYSIS