E-commerce Berlin Expo 2018 - The transformation from an idea into a recognised e-commerce brand in 12 Years.
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A brand is a name, term, design, or symbol that distinguishes a product or organization from its competitors. Brands are important because they build value, represent lifestyles, build trust, and allow people to feel part of a group. A brand's identity and perception are determined by three main factors: its values, behavior, and communication. This document describes the transformation of an idea into an e-commerce brand over 12 years, highlighting the importance of building a tribe, being prepared, finding a niche, staying authentic, and turning the ordinary into something beautiful.
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Christian Möhring
CEO & Founder madeone (ex-Nike, ex-Ikea)
Over the last decades large brands and companies were not able to unlock the full potential of mass customization. The complexity of customized products as well as the direct to consumer business challenges are main barriers. Mass customization has to be considered more than ever before as a relevant growth driver for many established e-commerce business models. A key to success is to take-out complexity through-out the end to end process. Christian will share his own experiences with enabling customization business working for large corporations as Nike and Ikea, SMEs and his company madeone, focussed on 'Customization as a Service'.
Founder of madeone is Christian Möhring who has a rich expertise in managing digital business models for world’s leading consumer brands. In his last role working for larger corporations as Head of Digital at IKEA, the Swedish life at home expert and world’s largest multichannel retailer for home furnishing products, he got exposed to one of the most valuable retail brands and highly efficient supply chains. From 2009 to 2014 he had the opportunity to work for the US Sports Brand Nike, in Germany and lastly on a European level, where he was responsible for Digital Brand and Commerce. At Nike he was also responsible for the strategic development and marketing of NIKEiD, Nike’s mass customization business. Before Nike, from 2006-2009, he got the exciting chance to built his first Ecommerce business including an own direct-to-consumer channel for the German glassware brand Leonardo. In 2015 he has founded the start-up helmade.com, a platform business model for customized helmets. Since 2019 he has evolved his company to madeone offering 'Customization as a Service' (CaaS) and as CEO he is now fully focusing on enabling brands and companies to unlock their customization business potential.EBE 2020 The truth behind mass customization - Unlock customization business ...
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CEO & Founder madeone (ex-Nike, ex-Ikea)
Over the last decades large brands and companies were not able to unlock the full potential of mass customization. The complexity of customized products as well as the direct to consumer business challenges are main barriers. Mass customization has to be considered more than ever before as a relevant growth driver for many established e-commerce business models. A key to success is to take-out complexity through-out the end to end process. Christian will share his own experiences with enabling customization business working for large corporations as Nike and Ikea, SMEs and his company madeone, focussed on 'Customization as a Service'.
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Head of the DACH Sendbird
Reda Haidar is the Head of the DACH Region for SendBird - the world's most complete Chat API. Having spent his entire career within the telecom and IT industry, he believes the convergence of these two industries is the future. He believes the core facilitator of this future remains the thoughtful communication between people and technology.EBE 2020 The Future is Interactive: How conversational, social, and live comm...
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E-commerce Berlin Expo 2018 - The transformation from an idea into a recognised e-commerce brand in 12 Years.
- 2. the transformation from an idea into a recognised e- commerce brand in 12 years
- 6. WHAT IS A BRAND?
- 7. a brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer Source: Wikipedia Defintion
- 8. WHY IS BRAND SO IMPORTANT?
- 9. Value
- 12. lifestyle statement express your values being part of a group trust
- 13. BRAND IDENTITY Ver identit y behavior appearance com m unication BRAND 3 factors determine the perception of the brand
- 17. INNOVATORS
- 18. 2005 – THE SHIT
- 19. WHAT WE MADE OUT OF IT
- 22. EARLY ADOPTERS
- 23. SPLASH! 2007
- 24. Würde ich es wieder tun?
- 26. MAJORITY
- 27. NOVEMBER 2007
- 31. build a TRIBE be PREPARED find your NICHE stay AUTHENTIC become “THE BRAND” turn the ordinary into SOMETHING BEAUTIFUL