Small businesses are a major driver of growth in e-commerce. While big players see success online, small and medium-sized businesses (SMBs) contribute 45% of all goods sold and are growing 20% annually. SMBs succeed online due to their passion and creativity, knowledge of niche markets, and ability to provide a personal customer experience and local advice. However, SMBs face challenges of lack of capital, competition, and lack of help. To help SMBs thrive, e-commerce platforms need to provide simple and affordable online store solutions that SMBs can fully control, and support to help SMBs focus on their products and customers.