9. THE OSCARS LEFT A
LOT MORE TO BE
DESIRED
KLONDIKE LEFT
US CONFUSED
10. IN ORDER TO BE TRULY
BENEFICIAL FOR THE
BRAND
Real-time marketing must align short-term,
fleeting attention on the stories of the day
with the long-term brand narrative
Short-Term
Interests
Long-Term
Narrative
16. EDELMAN IS
UNIQUELY
POSITIONED
TO HELP
we are creative
storytellers
real-time is in
our DNA
our media experts
quickly amplify
we live and breathe
your community
we know
your brand
17. WE’VE
DEVELOPED
A DISTINCT
OFFERING
At Edelman Digital, we increase
brand engagement through a mix
of ongoing real-time and planned
creative content, strategically
amplified by paid media.
18.
19. HERE’S HOW
IT WORKS
We bring four critical disciplines
together to provide real time data,
audience insights, design excellence
and immediate amplification.
IT’S A POWERFUL MIX
21. WE HAVE DIFFERENT
MODELS TO SUIT
YOUR NEEDS
The Daily Desk
ALWAYS-ON RELEVANCE WITH
CONSISTENT PLANNED AND
REAL-TIME CONTENT
Newsroom Campaigns
UNIQUE SOCIAL CAMPAIGN CREATION FOR
INCREASED INTERACTION AND EXTENDED
CONVERSATIONS
Trendspotting
PURPOSEFULLY OPPORTUNISTIC
WITH TARGETED, TIMELY CONTENT
23. ADOBE MAKES
CREATIVITY COUNT
We’ve created a unique social personality
for Adobe by building a dedicated team
to develop consistent planned
and real-time content.
24. A CAPTAIN WORTHY
CAMPAIGN
We’ve given the Captain a new role: the cheeky
commentator on all things pop culture. He talks.
People share and talk back.
25. EVERYONE LOVES
THE BUG
Volkswagen spots trending stories that align
with their playful personality. Where will the
iconic Beetle show up next?
27. CREATIVE
NEWSROOM
Take control of your brand narrative
in social. Turn real-time relevance
into long-term resonance.
Don’t just be liked.
Be loved.