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INSIGHTS
@
EDELMAN
DIGITAL
ELEVEN
DIGITAL
TRENDS
TO
WATCH
IN
2011

                                           CURATED
BY
S...
INSIGHTS
@
EDELMAN
DIGITAL
Ideas
that
inspire
innovaKon

TREND
#1:
ATTENTIONOMICS
 In
2011
marketers
will
begin
to
realize
the
value
of
aRenKon
–
and
not
 just
reach
and
impressio...
BEST
PRACTICE:
LEVERAGE
DATA
AND
UTILITY
                                    RECOMMENDATIONS
                             ...
TREND
#2:
DIGITAL
CURATION
 This
is
the
age
of
the
digital
curator:
those
who
can
separate
art
from
 junk.
Some
will
be
au...
BEST
PRACTICE:
OWN
YOUR
ZONE
                              RECOMMENDATIONS
                             •  IdenKfy
under‐s...
TREND
#3:
DEVELOPER
ENGAGEMENT
                                                                Photo
by
bugbbq
 Developers...
BEST
PRACTICE:
HELP
DEVELOPERS
WIN
                                 RECOMMENDATIONS
                                 •  Ma...
TREND
#4:
TRANSMEDIA
STORYTELLING
 If
theres
one
constant
in
a
world
of
change,
its
that
humans
crave
 stories.
Technology...
BEST
PRACTICE:
CONNECT
THE
DOTS
                                 RECOMMENDATIONS
                                •  Recogn...
TREND
#5:
THOUGHT
LEADERSHIP
  Companies
will
recognize
that
to
stand
out
they
must
acKvate
credible
  individual
expert
v...
BEST
PRACTICE:
LAUNCH
AN
EXPERT
HUB
                                   RECOMMENDATIONS

                                  ...
TREND
#6:
THE
INTEGRATION
ECONOMY
  Social
media
efforts
will
no
longer
exist
in
fragmented,
non‐formal
  iniKaKves
but
wil...
BEST
PRACTICE:
CENTRALIZE
PROCESSES
AND
TECHNOLOGIES
                                       RECOMMENDATIONS
              ...
TREND
#7:
UBIQUITOUS
SOCIAL
COMPUTING
We
will
connect
wherever,
whenever
as
compeKKon
heats
up
in
consumer
electronics
spa...
BEST
PRACTICE:
DESIGN
FOR
DIGITAL
DISTRIBUTION
                                         RECOMMENDATIONS
                  ...
TREND
#8:
LOCATION,
LOCATION,
FACEBOOK
  With
tons
of
data,
Facebook
is
well
posiKoned
to
actually
make
locaKon
  based
se...
BEST
PRACTICE:
BLEND
LOCAL,
SOCIAL,
PHOTO
&
MOBILE
                                           RECOMMENDATIONS
            ...
TREND
#9:
SOCIAL
MEDIA
SCHIZOPHRENIA
  Social
overload
is
nothing
new
to
tech
mavens,
but
it
will
become
  something
that
...
BEST
PRACTICE:
MAKE
SOCIAL
PARTICIPATION
EFFORTLESS
                                           RECOMMENDATIONS
           ...
TREND
#10:
GOOGLE
STRIKES
BACK
  Google
could
prove
in
2011
that
the
best
way
to
beat
Facebook
&
  TwiRer
is
to
do
what
th...
BEST
PRACTICE:
INTEGRATE
PAID,
OWNED,
EARNED
AND
SOCIAL
                                       RECOMMENDATIONS
           ...
TREND
#11:
VIVA
LA
SOCIAL
WEB
SITE
  Aher
several
years
of
being
told
to
“fish
where
the
fish
are”
businesses
  realize
that...
BEST
PRACTICE:
MAKE
SOCIAL
ELEGANT
                                  RECOMMENDATIONS
                                  •  ...
edelmandigital.com       @edelmandigital@steverubel       @armano
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TREND
#1:
ATTENTIONOMICS
 In
2011
marketers
will
begin
to
realize
the
value
of
aRenKon
–
and
not
 just
reach
and
impressions
–
in
driving
conversion.
3
 Eleven Digital Trends to Watch in 2011

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Publié le

TREND
#1:
ATTENTIONOMICS
 In
2011
marketers
will
begin
to
realize
the
value
of
aRenKon
–
and
not
 just
reach
and
impressions
–
in
driving
conversion.
3


Publié dans : Technologie, Business, Art & Photos

×