This is a slideshow where we identify key digital trends and how your organization needs to plan accordingly for them.
We believe these trends are not future gazing but what’s happening at this very moment and that they will cause organizations to adapt to change, adopt new practices and innovate accordingly.
Presentation by Steve Rubel and David Armano
18. TREND 4– Business Becomes Social
Social media expands into the fabric of business
from communicaZons to how consumers become
co‐creators and employees become advocates
18
24. BUSINESS BECOMES SOCIAL:
ACTION ITEMS
• Plan for scale (moving beyond experiments)
• Organize accordingly
• Integrate external with internal
• Engage employees
• Formalize guidelines
24
25. TREND 5– LOCATION, LOCATION, LOCATION
“Where are you” is the new what are you doing?
Mobile and local bring the digital and real worlds
together.
25
29. LOCATION, LOCATION, LOCATION:
ACTION ITEMS
• Integrate real world events with digital strategy
• Look for ways to bring people together locally
• Tap into “gaming” aspect and reward parZcipaZon & loyalty
• Deliver value through incenZves
• Experiment with pilot programs
29
30. TREND 6– PRIVATE BECOMES PUBLIC
As networks such as Facebook begin to loosen their
privacy restricZons and Gen Y advances in the workforce,
what once was private becomes increasingly public
30
34. PRIVATE BECOMES PUBLIC:
ACTION ITEMS
• Be prepared for public engagement (social media guidelines etc.)
• Create rules of engagement for social media parZcipaZon
• Monitor conversaZons in all ecosystems (owned, paid, earned)
• ParZcipate authenZcally
• Harness “social sharing & broadcasZng”
• Assume all interacZons are now public
34