Eden Higgins has over 20 years of experience in human resources, including recruiting, employee relations, and benefits administration. She has managed HR departments for three companies. At Duffy Research, she has helped clients in many industries find talent. Recently, she has focused on the solar and renewable energy sector. Eden earned a Bachelor's degree in Communications from Arizona State University.

1. EDEN HIGGINS
Eden has been actively involved in Human Resources for her entire 20-year
career. She has a solid background in full-cycle recruiting, employee relations,
strategic planning, workers’ compensation and benefit administration. She
directed and managed HR Departments for three companies before joining Duffy
Research in 2000. At Duffy, she has worked with a variety of clients and
candidates in many industries to help them find the talent or role that fits perfectly
with their requirements. She directed an 18-month recruiting project for a large
multi-billion dollar telecommunications company and has also been instrumental
in the redesign of Duffy’s internal proprietary research database.
Over the past two years, Eden has focused on the solar and renewable energy
sector. She has developed relationships with both candidates and companies
working in all areas of the industry including manufacturing, integration,
distribution, project management, financing and business development. The
Renewable Energies industry is growing for Duffy Research, and Eden is one of
the leaders in this company initiative.
Eden earned a Bachelor’s degree in Communications from Arizona State
University.

2. Building a Search Strategy
in 2012 and BEYOND

4. Getting Your Resume Ready
• Word documents are best
• No headers or footers
• No pictures, please
• Quantifiable accomplishments are great
• Do not list references on your resume
• If you have hopped around a lot, you may want to
think about putting a reason for leaving as one of the
bullets

5. Your Job Search is Your Job
• Develop a routine
• Decide what you want to be when you grow up
• Target the industries
• Target the positions
• Use local publications to see what companies
are doing in the region
• Volunteer in the industry you want to be in

6. Phoenix Business Journal

7. Stay Positive in Your Search
• Be open to opportunities
• Get involved in your community
• Volunteer and help out someone who has it worse than
you…yes, there is
• Pray daily, hourly, minutely…
• Focus on the positive things going on
• Smile when you are speaking with prospective employers
or networking

8. SOCIAL NETWORKING

9. If Facebook were a nation, it
would be the third largest
country in the world.

10. Facebook
584,000,000 users
•Approximately 81% of monthly active users are outside the U.S. and Canada.
•584 million daily active users on average in September 2012.
•604 million monthly active users who used Facebook mobile products as of
September 30, 2012.

11. LinkedIn
187,000,000 members
•As of September 30, 2012, LinkedIn operates the world’s largest professional network on
the Internet with more than 187 million members in over 200 countries and territories.
•Sixty-three percent of LinkedIn members are located outside of the United States, as of
September 30, 2012.
•LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform
in 2011 and are on pace to surpass 5.3 billion in 2012.

12. Do Recruiters Really Use LinkedIn?
YES!
• We search by key word
• We post in groups vs. general postings
• We find people who report to people who fit our searches
• We find references
• We learn about our industries
• We sleuthily search for people we are not connected with . . .
pretty tricky

13. What is LinkedIn?

14. LinkedIn Learning Center

15. LinkedIn Training

16. Sample Public Profile

17. Sample Profile (cont’d.)

18. Sample Profile (cont’d.)

19. LinkedIn Pointers:
• Cut and Paste your resume
• Add quantifiable, measurable accomplishments
• Join Groups
• Add your e-mail to your contact settings
• Participate in the free training seminars for LinkedIn

20. Making a LinkedIn Profile
• Cut and paste your resume
• Add professional picture
• Build your network
• Ask for references from your network
• Post only professional items on your profile

21. Groups, Groups, and More Groups
• You can be a member of up to 50 groups
• Target the industry you want to be in
• Target the regional market you want to work in
• Target the job you want to have
• Use the “birds of a feather” mentality
• Check out others in the group
• Is there a specific person on LinkedIn who has the job you
want? What does their profile look like?
• It is OK if the owner of a group is a recruiter

22. Group Settings
• You may want to change your properties for each group
• You will not drown in e-mail for updates
• You can check at your leisure
• Uncheck everything except: “Members of this group can
contact me and the logo can show up on my profile”

23. Recruiters Post Two Ways on LinkedIn
• I can post and pay $200+ per position
• Or I can post on the groups and hit a specific
qualified audience for FREE
• Examples of how this has worked for me with
candidates and business development

24. Another Great Website: indeed.com
• What and Where
• Review positions within your area of expertise
• Throw out a wide net
• Use location to see what is happening in the area
• Use position to see what types of positions are open in
the industry
• Use key words to see who is hiring for your area of
expertise: names of software systems, programming
language, building codes, etc.

25. Indeed.com

26. Use LinkedIn and Indeed Together
• Find a position you are interested in pursuing
• See who you know on LinkedIn who may be able to
assist you
• Find the HR person or the hiring leader for the
position
• Use the exact job title in quotes to find people who
are doing the job—compare their background to
yours

27. - Your Job Search is Your Job
• Develop a routine
• Decide what you want to be when you grow up
• Target the industries
• Target the positions
• Use local publications to see what companies are
doing in the region
• Volunteer in the industry you want to be in

28. Resources
Gary Recchion
623/476-8813
gary@recchionandassociates.com
Bill Markham
Winnerviewer
602/819-0360

29. Scope of Services & Business Solutions

30. The Duffy Group Difference
• Customized approach
• Flexible pricing model
• Virtual extension of your team
• Able to uncover “hidden” talent
• Deliver interested and qualified candidates for the
job/company at the best value

31. Disciplined Recruitment Process
The Duffy Group process is designed to provide
flexibility and value to every recruitment task
Strategy Recruitment Position Candidate Presentation
Development Research Promotion Evaluation and Report
• Assess • Find targeted • Generates • Comprehensive • Well beyond a
situation talent candidate background list of names
enthusiasm research
• Sharpen • Uncover • Includes
focus to drive “hidden” • Sells the • Customized in- competitive
success • talent opportunity depth interviews intelligence
• Develop • Go well • Provides • Detailed profiles • Report on all
customized beyond job understanding candidates
strategy boards of the role, researched –
company and valuable for
• Get the right culture future
people in searches
front of you

32. Duffy Group Results
• Customer Service and Reputation
– 95%+ business from returning customers & referrals
• Delivering Value for Your Recruitment Dollar
– Typical project cost 15%-17% of salary vs. 20%-30%+ for
retained/contingency
– Flexible model allows us to act as adjunct member of your HR team,
filling in only where needed
• How quickly will you see qualified candidates
– The average number of days to see interested, qualified candidates
is 11-15

33. Duffy Group Experience
• Experience
– Recruiters have minimum 15 years experience
• Diversified Industry Expertise
– Alternative & Renewable Energy
– Financial Services
– Lean/Six Sigma
– Food Manufacturing
– Human Resources
– Healthcare
– Higher Education
– Non Profit

34. Duffy Group
Alternative & Renewable Energy Client Listing
• Chevron Energy Solutions
• CentroSolar America, Inc.
• Renusol
• Solon AG
• Sunetric
• Unisolar
• Trina Solar
• SolarWorld

35. Duffy Group
Successful Alternative & Renewable Energy Searches
• Regional Business • VP of Finance
Development Manager • CAD Engineer
• Director of Programs • Sales Support Director
• Director of Engineering • Rebate Process Manager
• High Voltage Engineer • Engineering Project
• PV System Design Engineer Manager
• Plant Manager • Marketing Manager
• Project Superintendent • Technical Sales Manager
• Vice Presidents and Director • Solar Engineer
of Sales • PV Applications Engineer
• CEO/President

36. Why Duffy as your Partner?
• Trust
– We live according to our values
• Integrity
• Confidentiality
• Tenacity
• Client Service
– 20 years and going strong!

37. What Duffy Group Clients Say…
• With the Duffy model, the process was shorter and more efficient,
and within our current budget constraints. We had the assistance of
the Duffy recruiter to help us distill our thinking to clarify just what we
were looking for. Her counsel was very instrumental in guiding us to
our decision.
• The Duffy recruiter provided me with qualified candidates only; not a
long list of candidates for the sake of a long list. She coordinated
the international interviews and interviews with my boss, and was
able to fit right in as part of the team.

38. For More Information:
Kathleen Duffy Ybarra, President
Phone: 602.942.7112
Toll Free: 866.452.9093
Email: kduffy@duffygroup.com
Eden Higgins, Project Director
Phone: 602.604.9414
Toll Free: 877.850.6959
Email: ehiggins@duffygroup.com
visit: www.duffygroup.com

39. Thank You …
Ultimately, our objective is to help you attain your goal
of attracting, selecting, and retaining exceptional
people.
I give you my personal commitment to ensure that my
company’s resources will be deployed to achieve the
highest levels of success possible.
Kathleen Duffy Ybarra