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7 Pitching Habits for Highly Effective Startups
(Seed Round Edition)
Edith Yeung | @edithyeung | June 2016
Edith Yeung is a Partner at 500 Startups’ Mobile
Collective, focusing on investing in mobile apps and
consumer internet st...
How to get some $$$ from investors
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
7 Pitching Habits for Highly
Effective Startups
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
Habit 1 – Pitch to the Right
Investors
Don’t waste people’s time!
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	...
Before pitching an investor…
•  Research what stages (seed, Series A, B, C, etc),
check size, industries, categories, geog...
Habit 2 – Pitch with Purpose
What is the one take away of my pitch?
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
 ...
Habit 3 – Pitch Your Story
Tell a short, relevant and personal story that
make you uniquely over qualify for creating
your...
Habit 4 – Pitch like a Pro
Why you and why now
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
Please cover the following during
your pitch
•  Traction, traction, traction
•  Revenue
•  User download
•  User engagemen...
Habit 5 – Understand the Big
Picture
You are not the first one.
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
Know your competitors
Know your market
Know your market potential
Policy or legal environment
Habit 6 – Always follow up
Within 24 hours…
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
After the meeting…
Email follow up within 24 hours
•  Thank them!
•  Deck
•  Current Traction
•  Team
•  Action items
•  Y...
Habit 7 – Show Passion &
Honesty
You’re a human billboard of your startup
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith...
I will do whatever it takes and
fight to make this happen.
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
7 Pitching Habits for Highly Effective
Startups	
  
•  Habit 1 – Pitch to the Right Investors
•  Habit 2 – Pitch with Purp...
Bonus Tip
2016 Buzzwords that Make Investors Drool
•  VR/ AR
•  AI
•  Deep Learning
•  Machine	
  learning	
  
•  Neural	
  networks...
You can find my presentation at:
•  Deck http://www.edith.co/#blog
•  Email edith@500.co
•  Twitter @edithyeung
•  Newslet...
7 Pitching Habits for Highly Effective Startups
7 Pitching Habits for Highly Effective Startups
7 Pitching Habits for Highly Effective Startups
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7 Pitching Habits for Highly Effective Startups

I hope all my pitch companies would read this "7 Pitching Habits for Highly Effective Startups" before we meet.

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7 Pitching Habits for Highly Effective Startups

  1. 1. 7 Pitching Habits for Highly Effective Startups (Seed Round Edition) Edith Yeung | @edithyeung | June 2016
  2. 2. Edith Yeung is a Partner at 500 Startups’ Mobile Collective, focusing on investing in mobile apps and consumer internet startups. Before 500, Edith was the VP of marketing & business development for Dolphin Browser. Dolphin Browser is a Sequoia-backed mobile browser with over 150 million installs worldwide. She also founded RightVentures - seed stage investment firm focusing on mobile and consumer internet companies. Prior, she led many operation roles at Oracle, Siebel, AT&T, Symantec, Telstra, Cisco, Autodesk, etc. Edith  Yeung  |  @edithyeung  |  edith.co    
  3. 3. How to get some $$$ from investors Edith  Yeung  |  @edithyeung  |  edith.co    
  4. 4. 7 Pitching Habits for Highly Effective Startups Edith  Yeung  |  @edithyeung  |  edith.co    
  5. 5. Habit 1 – Pitch to the Right Investors Don’t waste people’s time! Edith  Yeung  |  @edithyeung  |  edith.co    
  6. 6. Before pitching an investor… •  Research what stages (seed, Series A, B, C, etc), check size, industries, categories, geography, frequency the specific investors focus on •  Get warm intro from other investors (already invest in you) or entrepreneurs they invest in Edith  Yeung  |  @edithyeung  |  edith.co    
  7. 7. Habit 2 – Pitch with Purpose What is the one take away of my pitch? Edith  Yeung  |  @edithyeung  |  edith.co    
  8. 8. Habit 3 – Pitch Your Story Tell a short, relevant and personal story that make you uniquely over qualify for creating your startup. Edith  Yeung  |  @edithyeung  |  edith.co    
  9. 9. Habit 4 – Pitch like a Pro Why you and why now Edith  Yeung  |  @edithyeung  |  edith.co    
  10. 10. Please cover the following during your pitch •  Traction, traction, traction •  Revenue •  User download •  User engagement •  Major signed partnerships •  Product demo (if you have it) •  Market size & target market •  Pain point Edith  Yeung  |  @edithyeung  |  edith.co     •  Product •  Team (team, investors, advisors) •  Technology •  Business model •  Monetization model •  Competition •  Market Trends
  11. 11. Habit 5 – Understand the Big Picture You are not the first one. Edith  Yeung  |  @edithyeung  |  edith.co    
  12. 12. Know your competitors Know your market Know your market potential Policy or legal environment
  13. 13. Habit 6 – Always follow up Within 24 hours… Edith  Yeung  |  @edithyeung  |  edith.co    
  14. 14. After the meeting… Email follow up within 24 hours •  Thank them! •  Deck •  Current Traction •  Team •  Action items •  Your ask •  Ask for follow up meetings or phone calls Edith  Yeung  |  @edithyeung  |  edith.co    
  15. 15. Habit 7 – Show Passion & Honesty You’re a human billboard of your startup Edith  Yeung  |  @edithyeung  |  edith.co    
  16. 16. I will do whatever it takes and fight to make this happen. Edith  Yeung  |  @edithyeung  |  edith.co    
  17. 17. 7 Pitching Habits for Highly Effective Startups   •  Habit 1 – Pitch to the Right Investors •  Habit 2 – Pitch with Purpose •  Habit 3 – Pitch Your Story •  Habit 4 – Pitch Like a Pro •  Habit 5 – Understand the Big Picture •  Habit 6 – Always Follow Up •  Habit 7 – Show Passion & Honesty
  18. 18. Bonus Tip
  19. 19. 2016 Buzzwords that Make Investors Drool •  VR/ AR •  AI •  Deep Learning •  Machine  learning   •  Neural  networks   •  Image  recogni<on   •  NLP  
  20. 20. You can find my presentation at: •  Deck http://www.edith.co/#blog •  Email edith@500.co •  Twitter @edithyeung •  Newsletter http://www.edith.co/#newsletter •  Slideshare http://www.slideshare.net/EdithYeung Edith  Yeung  |  @edithyeung  |  edith.co    

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