1.
7 Pitching Habits for Highly Effective Startups
(Seed Round Edition)
Edith Yeung | @edithyeung | June 2016

2.
Edith Yeung is a Partner at 500 Startups’ Mobile
Collective, focusing on investing in mobile apps and
consumer internet startups.
Before 500, Edith was the VP of marketing & business
development for Dolphin Browser. Dolphin Browser is a
Sequoia-backed mobile browser with over 150 million
installs worldwide. She also founded RightVentures -
seed stage investment firm focusing on mobile and
consumer internet companies. Prior, she led many
operation roles at Oracle, Siebel, AT&T, Symantec,
Telstra, Cisco, Autodesk, etc.
Edith
Yeung
|
@edithyeung
|
edith.co

3.
How to get some $$$ from investors
Edith
Yeung
|
@edithyeung
|
edith.co

4.
7 Pitching Habits for Highly
Effective Startups
Edith
Yeung
|
@edithyeung
|
edith.co

5.
Habit 1 – Pitch to the Right
Investors
Don’t waste people’s time!
Edith
Yeung
|
@edithyeung
|
edith.co

6.
Before pitching an investor…
• Research what stages (seed, Series A, B, C, etc),
check size, industries, categories, geography,
frequency the specific investors focus on
• Get warm intro from other investors (already invest
in you) or entrepreneurs they invest in
Edith
Yeung
|
@edithyeung
|
edith.co

7.
Habit 2 – Pitch with Purpose
What is the one take away of my pitch?
Edith
Yeung
|
@edithyeung
|
edith.co

8.
Habit 3 – Pitch Your Story
Tell a short, relevant and personal story that
make you uniquely over qualify for creating
your startup.
Edith
Yeung
|
@edithyeung
|
edith.co

9.
Habit 4 – Pitch like a Pro
Why you and why now
Edith
Yeung
|
@edithyeung
|
edith.co

10.
Please cover the following during
your pitch
• Traction, traction, traction
• Revenue
• User download
• User engagement
• Major signed partnerships
• Product demo (if you have it)
• Market size & target market
• Pain point
Edith
Yeung
|
@edithyeung
|
edith.co
• Product
• Team (team, investors, advisors)
• Technology
• Business model
• Monetization model
• Competition
• Market Trends

11.
Habit 5 – Understand the Big
Picture
You are not the first one.
Edith
Yeung
|
@edithyeung
|
edith.co

12.
Know your competitors
Know your market
Know your market potential
Policy or legal environment

13.
Habit 6 – Always follow up
Within 24 hours…
Edith
Yeung
|
@edithyeung
|
edith.co

14.
After the meeting…
Email follow up within 24 hours
• Thank them!
• Deck
• Current Traction
• Team
• Action items
• Your ask
• Ask for follow up meetings or phone calls
Edith
Yeung
|
@edithyeung
|
edith.co

15.
Habit 7 – Show Passion &
Honesty
You’re a human billboard of your startup
Edith
Yeung
|
@edithyeung
|
edith.co

16.
I will do whatever it takes and
fight to make this happen.
Edith
Yeung
|
@edithyeung
|
edith.co

17.
7 Pitching Habits for Highly Effective
Startups
• Habit 1 – Pitch to the Right Investors
• Habit 2 – Pitch with Purpose
• Habit 3 – Pitch Your Story
• Habit 4 – Pitch Like a Pro
• Habit 5 – Understand the Big Picture
• Habit 6 – Always Follow Up
• Habit 7 – Show Passion & Honesty

18.
Bonus Tip

19.
2016 Buzzwords that Make Investors Drool
• VR/ AR
• AI
• Deep Learning
• Machine
learning
• Neural
networks
• Image
recogni<on
• NLP

20.
You can find my presentation at:
• Deck http://www.edith.co/#blog
• Email edith@500.co
• Twitter @edithyeung
• Newsletter http://www.edith.co/#newsletter
• Slideshare http://www.slideshare.net/EdithYeung
Edith
Yeung
|
@edithyeung
|
edith.co