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What Is Digital Marketing? | Digital Marketing Tutorial | Edureka

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YouTube Link: https://youtu.be/s7sUDQni0LI
** Edureka Digital Marketing Course: https://www.edureka.co/post-graduate/digital-marketing-certification **
This Edureka "What is Digital Marketing" video will help you with the basic concepts of Digital Marketing and how to build your career in this field. Below are the topics covered in this Digital Marketing Tutorial For Beginners:

Evolution of Digital Marketing
What is Digital Marketing?
Why Digital Marketing?
Scope of Digital Marketing
Types of Digital Marketing
Challenges

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What Is Digital Marketing? | Digital Marketing Tutorial | Edureka

  1. 1. Evolution of Digital Marketing What is Digital Marketing? Why Digital Marketing? Scope of Digital Marketing Types of Digital Marketing Challenges www.edureka.co
  2. 2. www.edureka.co
  3. 3. Evolution of Digital Marketing 1970 1980 Ray Tomlinson first sent an e-mail Digital Marketing was first used www.edureka.co
  4. 4. Evolution of Digital Marketing 1990 Launch of Archie Search Engine 1994 Launch of Yahoo! 1998 Yahoo launches Web Search 2003 WordPress was released 2008 Spotify was launched 2013 WhatsApp was launched2010 Facebook acquires WhatsApp www.edureka.co
  5. 5. www.edureka.co
  6. 6. WhatisDigitalMarketing? Email Marketing Social Media Marketing Search Marketing Digital Marketing is basically advertising delivered through digital channels. Mobile Marketing www.edureka.co
  7. 7. www.edureka.co
  8. 8. DigitalMarketingismainlyinternetmarketing.So,thereare endlesspossibilitiesforbrandsincludingvideo,email,social media,orwebsite-basedmarketingopportunities. WhyDigital Marketing? DigitalMarketingismainlyinternetmarketing.So,thereare endlesspossibilitiesforbrandsincludingvideo,email,social media,orwebsite-basedmarketingopportunities. www.edureka.co
  9. 9. Copyright © 2017, edureka and/or its affiliates. All rights reserved. www.edureka.co
  10. 10. www.edureka.co
  11. 11. ScopeofDigital Marketing Highly flexible Job opportunities High engagement ratio Easy Immediate results www.edureka.co
  12. 12. www.edureka.co
  13. 13. HerearethemaintypesofDigitalMarketingyoushouldconsider foryourbusiness. TypesofDigital Marketing www.edureka.co
  14. 14. TypesofDigital Marketing Search Engine Optimization SEO is the process of optimizing content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for specific keywords. On-page SEO Off-page SEO Technical SEO www.edureka.co
  15. 15. Content Marketing TypesofDigital Marketing Quality content is the fuel that drives your Digital Marketing strategies. Content Marketing denotes the creation and promotion of content Videos Blogs www.edureka.co
  16. 16. TypesofDigital Marketing Paid Marketing Paid search or pay-per-click (PPC) advertising refers to the “sponsored result” on the search engine results pages (SERP). www.edureka.co
  17. 17. Social Media Marketing TypesofDigital Marketing Social Media Marketing promotes your brand and content on social media channels in order to increase your brand awareness, drive relevant traffic, and generate leads. www.edureka.co
  18. 18. TypesofDigital Marketing E-mail Marketing Emails are used to promote content, events, and discounts, and to direct people toward the business’s website StrategyRelevant Conversational Co-ordinationTrustworthy Coreattributes 1 2 3 4 5 www.edureka.co
  19. 19. Mobile Marketing TypesofDigital Marketing Mobile devices are becoming an integral part of our lives hence, it is vital for marketers to understand how to communicate on this channel effectively. www.edureka.co
  20. 20. www.edureka.co
  21. 21. Building an effective website Understanding the audience Promoting content Creating valuable content Challenges www.edureka.co
  22. 22. Copyright © 2017, edureka and/or its affiliates. All rights reserved. www.edureka.co
  23. 23. www.edureka.co

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