Tweets, Likes & Blogs: Building Your Professional Reputation
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The presentation helps to demystify social media tools and technology, and provide practical advice to creating, marketing and managing an online personal brand.
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Tweets, Likes & Blogs: Building Your Professional Reputation
- 1. Tweets, Likes & Blogs: Creating & Managing Your Professional Reputation
- 2. Eileen O’Brien Director of search & innovation Maureen Hall Digital marketing strategist Connecting People+Brands
- 3. What Is Social Media? A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations Groundswell by Charlene Li & Josh Bernoff “ ”
- 5. Increased industry visibility
- 8. Increased industry visibility
- 10. Search Yourself
- 11. How Do You Want to Be Known?
- 12. The Basics Squat on your name on social media platforms: namechk.com Consistent photo and profile
- 13. What’s Your Story? “ ”
- 16. LinkedIn
- 18. Personalized URL
- 20. Link to all sites
- 21. Embed blog
- 22. Status updates
- 27. Facebook
- 28. Facebook Claim Personal URL www.Facebook.com/YourName Friends & Family Causes / Communities Hobbies
- 29. YouTube
- 30. The Value of YouTube Free, customized channel YouTube.com/HBAGP Second largest volume of searches A keyword-tagged video is 50 times more likely to appear on the first page of a Google search result compared with a traditional web page (Forrester Research)
- 31. Blogging
- 35. Sites will repost content
- 36. If too time consuming, consider:
- 37. Guest blogging
- 38. Combine forces with others
- 39. Comment on other blogsImage courtesy of Sasha Wolff on Flickr
- 40. Twitter
- 41. What’s Twitter? A free social networking & microblogging service that allows users to send updates or tweets (text-based posts up to 140 characters long) to anyone who opts to receive them Asks: What’s Happening? Image courtesy of Robert Scobleon Flickr
- 42. An Example of a Twitter Profile
- 43. Twitter: How to Use It Use Twitter interface Download TweetDeckfor free or use HootSuite.com Columns for all friends, mentions, direct messages
- 44. Twitter: The Vernacular @eileenobrien in a message brings it to my attention – this is a “mention” D eileenobrien in a message is a private “direct message,” or DM RT is a ReTweet (rebroadcast of a message)
- 45. Twitter Hashtags Use hashtags # for easy searching or curating of information #socpharm, #hcsm, #hcsmeu,#mhealth Hashtags.org: to find a hashtag topic or to see what a hashtag means
- 46. URL Shorteners Get a free http://bit.ly account to shorten URLs Tracks how many times your link is clicked
- 47. Twitter: Who to Follow Thought leadership and cause enthusiasts Search on topics of interest Look at who others follow Take your time
- 50. When you follow someone send a tweet
- 51. Search on topic & answer questions
- 53. Engage, say thank you
- 54. Add yourself to yellow pages
- 55. www.twellow.com
- 60. Small chunks of time
- 61. Use social media to curate content
- 62. You’ll cut down on your email
- 64. Never say anything you wouldn’t say in front of your mother
- 65. It’s all about building relationships
- 66. Treat others with respect
- 67. Be generous
- 68. Add valueImage courtesy of Jason on Flickr
- 70. Eileen O’Brien Director of search & innovation Maureen Hall Digital marketing strategist Connecting People+Brands
Notes de l'éditeur
- Set up a Google alert for your name or company so every time you are mentioned you know.
- Take a variation of your nameAdd photo, location, LinkedIn or blog URLChoose backgroundBio with a little personality