COLLEGE CLASS PERSONAL BRAND

1. PERSONAL BRAND EXPLORATION
Victor Marrero
Project & Portfolio I: Week 1
January 9, 2021

2. IDENTITY
 Result-Driven bilingual and bi-cultural Sports
Caster student from Full Sail University is
passionate about NBA content and bringing
exclusive news to the public, 6th year in the
United States Army, leading and training
soldiers for the freedom of this nation.
Excellent problem-solving skills and the ability
to perform great with a team. Background
translating Spanish to English and vice-versa.
Comfortable in multitasking, including play-
by-play, analyst, reporter, editor, and producer.
Commitment to keep learning and progress on
Sports Caster.

3. PROFESSION
Potential Job Titles:
• Production Trainee
• Television Broadcast Intern
• Game Night Statistician
BRAND ARCHETYPE - Hero is my brand
archetype; with that in mind. I want to change
my environment positively and in the right
direction for the present and future of the
National Basketball Association media content.
Making changes on this company like bringing
more Spanish content for the Hispanic
community.
SPORTS CASTER for the National Basketball Association

4. National Basketball Association, Director of Operations,
Head of Content and Media and Lead Talent Acquisition
Coordinator
TARGET AUDIENCE
Talmadge (TJ) Canty JR
Outreach Plan:
• Create a LinkedIn after the zoom meeting, research about a future job in the NBA.
For example, Graham Borden, Manager NBA2K League Global Community
Ambassador at National Basketball Association (NBA), wrote him about myself. He
told me to look for Matt Arden (Head of Broadcasting). Email him about my vision,
and he cc'ed TJ in the conversation because he is an alumnus from Full Sail
University and is his right hand in the NBA 2K Leagues Broadcasting Team.
• I got a meeting with them two January 12 at 11:00 A.M. Eastern Time for his regular
day and the skills I need to work on to be part of his team in the future.
Director of Operations at
NBA 2K League
Matt Arden
Head of Content & Media at
NBA 2K League
Natalia Aller
Outreach Plan:
• The task was to prepare me with the degree and skills
to send her my resume, and I got her information
LinkedIn; she a ready to follow me and follow her.
• I will use LinkedIn.
• Depend what Matt and Talmadge told me in the next
week meeting, I will make the decision to contact her.
PROFILE
PICTURE Lead Talent Acquisition
Coordinator at National
Basketball Association

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Army Expiration Term of Services.
‣ Get out of the Army, summit the application to
work with the NBA media & content team.
‣ Stabilize my family, buy a house.
Mid Term: (2025)
• Master Degree on Sports Management.
‣ Contact Full Sail University, start 4 February
2025.
‣ Continue to pursuit more position on NBA
media & content.
Long Term: (2035)
• Anchor NBA TV.
‣ Will continue progression with the NBA Media
& Content Team, learn and gain the
experience to achieve this goal, June 17 2035.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Production
SOFT
HARD
Novice / Adept / Expert
Social Media Management Novice / Adept / Expert
Knowledge about NBA Novice / Adept / Expert
Bilingual Novice / Adept / Expert
Microsoft Office
SOFT
HARD
Novice / Adept / Expert
Adobe Program Novice / Adept / Expert
TEAMWORK Novice / Adept / Expert
LEADERSHIP Novice / Adept / Expert

7. I Victor Marrero will bring to the
Hispanic community more content
and media on Spanish to improve
the marketing and the popularity for
NBA 2K League.
PROMISE

8. CREDENTIALS
Work Experience:
• U.S. Army, Transportation
Assistant Manager.
• Department Manager, Dairy
Department, Wal-Mart.
Education:
• Basic Leadership Development Course
• Air Cargo Safety Inspector
• Advance Leadership and Management
Development Course
• Sports Casting, B.S., Full Sail University (Exp. 2023)
Awards:
• Army Achievements Medals for
training and develop employees
from the Department of Defense.

9. COMPETITION
TJ Canty
Industry Experience:
• Director of Operation NBA 2K League
Education:
• Full Sail University
Leadership Experience:
• Director of Operation
• Manager Production
Skills and Proficiencies:
• Skill 1 Public Speaking – 10 endorsements
• Skill 2 Event Coordinator – 10 endorsements
• Skill 3 Management – 10 endorsements
Victor Marrero
Overall Online Presence:
• •TJ Canty has over 500 contacts on LinkedIn. His
banner is the default one, and the picture is doing its
job with high quality. His profile was an essential skill
for him and his job position. TJ Canty got articles from
Full Sail and different Esports content creators'
websites. His URL is the regular one from LinkedIn.
Grade: Poor, Average, or Superior?, 90 out of 100
Industry Experience:
• U.S. ARMY Transportation Manager
Education:
• Sports Casting, B.S., Full Sail University (Exp. 2023)
• Basic Leadership Development Course
• Air Cargo Safety Inspector
• Advance Leadership and Management Development
Course
Leadership Experience:
• Train and develop Department of Defense Employees.
• Leadership Courses
Skills and Proficiencies:
• Skill 1 Public Speaking - 3 endorsements
• Skill 2 Event Coordinator - 0 endorsements
• Skill 3 Management – 4 endorsements
Overall Online Presence:
• Victor Marrero has six contacts on LinkedIn, default
banner, professional picture. . Is fundamental details,
only a Student at Full Sail University and his job. Not
articles, no super active on social media. The LinkedIn
URL is the neutral one.
• Grade: Poor, Average, or Superior?, 15 out of 100

10. COMPETITION
Jorge Torres
Noteworthy Experience:
• President and coach of GTS Basketball Club
• Director of Spacing PR
• Coach and Director in college basketball
program in CNSR
• Coach in Titanes Basketball Academy
Victor Marrero
Industry Experience:
• Director of Spacing PR (Sports Cast)
Education:
• Bachelor Physical Education teacher on the secondary level
• Accredited interscholastic coach (level 1) on the NFHS learn
portal
• Certified interscholastic coach (level 2) on the NFHS learn
portal
• Certified head coach of basketball level 1 and 2 in the Puerto
Rico basketball Federation
Skills and Proficiencies:
• Skill 1 Basketball Coach - 10 endorsements
• Skill 2 Management - 5 endorsements
• Skill 3 Bilingual - 10 endorsements
Overall Online Presence:
• Jorge Torres doesn't use LinkedIn, but with the
experience I am taking, I am ready to communicate with
him to open one and start making connections. Social
Media he got, SpacingPR on YouTube and Facebook.
Grade: Poor, Average, or Superior?, 45 out of 100
Industry Experience:
• U.S. ARMY Transportation Manager
Education:
• Sports Casting, B.S., Full Sail University (Exp. 2023)
• Basic Leadership Development Course
• Air Cargo Safety Inspector
• Advance Leadership and Management Development
Course
Leadership Experience:
• Train and develop Department of Defense Employees.
• Leadership Courses
Skills and Proficiencies:
• Skill 1 Basketball Coach - 3 endorsements
• Skill 2 Management - 4 endorsements
• Skill 3 Bilingual - 10 endorsements
Overall Online Presence:
• Victor Marrero has six contacts on LinkedIn, default
banner, professional picture. . Is fundamental details,
only a Student at Full Sail University and his job. Not
articles, no super active on social media. The LinkedIn
URL is the neutral one.
• Grade: Poor, Average, or Superior?, 15 out of 100

11. BRAND POSITION
For National Basketball Association Media & Content
Team, who NBA Content Creator, I provide
leadership, NBA knowledge, Spanish Content to bring
a different audience, and more marketing. When
Victor Marrero sets a goal, he will complete that; the
goal is to make the National Basketball Association
Media & Content Team creative and a family place.
“EL BUHO”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Sports Media Association
‣ 2024 | North Carolina
• National Basketball Association(Internship)
‣ 2023 | New Jersey
• National Communication Association
‣ 2024
Digital Marketing
• Primary Content: Primary content will be a video, with all the
content I created in college, plus a motivational and promise
message.
• Primary Tools: LinkedIn will be the social media I will use for
the connection and is a more professional website. I will put
that video, Monday, Wednesday, and Friday around 7:00 P.M.
• Website: I need to plan to use that like another social media
or career track.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Matt Arden, Head of Content & Media at NBA 2K
leagues, is the right mentor for my future in
Sportscasting. A person who got a big team of content
creators can guide me to make the right decision for my
career. In contact with him a ready
Formal Education
• Sports Casting, B.S., Full Sail University (Exp. 2023)
Technical Skills
• Improve my English speaking, Full Sail University Vocal
Class, November 2022
• LinkedIn Learning I will take Photoshop, Video Editing
and Audio continue improve, June 2022
• Microsoft Office, specific app Excel, August 2023
Soft Skills
• Strategy Negotiating , October 2022
• Communication skills, LinkedIn Learning & Army
Community Services March 2022
• Patience, I will start taking breathing class with the
Army May 2023

14. VICTOR MARRERO
Think about involving your team in the Hispanic community and elevating
NBA 2K league views and marketing. Why pay a 3rd party to translate or
create content in Spanish? If you have my passionate feelings and
motivation to make NBA 2K Leagues more extraordinary.

15. REFERENCES
• ALLER, N. (2021). National Basketball Association hiring
Production Trainee in Secaucus, New Jersey, United States |
LinkedIn.
https://www.linkedin.com/jobs/view/2861300158/?alternateChan
nel=search&refId=stoy%2B%2BhkozeDT0bE8rvbSQ%3D%3D&
trackingId=sRotk5UpDOZoaG8wrUqbLA%3D%3D
• ALLER, N. (2022). Natalia Aller, MHRM - Lead Talent
Acquisition Coordinator - National Basketball Association (NBA)
| LinkedIn. Linkedin. https://www.linkedin.com/in/natalia-aller/
• Arden, M. (2022). Matt Arden - Head of Content & Media, NBA
2K League - National Basketball Association (NBA) | LinkedIn.
Linkedin. https://www.linkedin.com/in/mattarden/
• Canty Jr, T. J. (2022). Talmadge (TJ) Canty Jr - Director Of
Operations - National Basketball Association (NBA) | LinkedIn.
Linkedin. https://www.linkedin.com/in/talmadge-tj-canty-jr-
1937954a/
• Full Episode: Matt Arden - Head of Media and Content at NBA
2K League. (2020, November 13). YouTube.
https://www.youtube.com/watch?v=Eew2fVubKng
• Kelley, J. (2021, January 12). NBA 2K League Podcast: Q&A
with Head of Content & Media Matt Arden. Brandstorytelling.
https://www.brandstorytelling.tv/single-post/2k-league-podcast-
q-a-with-head-of-content-media-matt-arden
• Miami HEAT hiring Television Broadcast Intern in Miami, Florida,
United States | LinkedIn. (2022). Linkedin.
https://www.linkedin.com/jobs/view/2818890465/?alternateChan
nel=search&refId=YZROswDEUAv%2B5QXdXpRb5Q%3D%3D
&trackingId=YZZxA0gJJy9OoK6c5t95tg%3D%3D
• Overtime hiring Game Night Statistician (Overtime Elite) in
Atlanta Metropolitan Area | LinkedIn. (2022). Linkedin.
https://www.linkedin.com/jobs/view/2845098947/?alternateChan
nel=search&refId=V1F1%2FdWKJSoKdOfyXuduBw%3D%3D&tr
ackingId=BaJI6jQvKZc63pMiv8xTfw%3D%3D
• Rizzo, S. (2019, October 24). Meet the Graduate Who Helped
Bring an NBA 2K League Event to Full Sail. Full Sail University.
https://www.fullsail.edu/about/full-sail-stories/meet-the-graduate-
who-helped-bring-an-nba-2k-league-event-to-full-sail