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About Elastic Path Elastic Path provides the industry’s most flexible enterprise ecommerce platform and strategic ecommerce consulting. We help innovative enterprises sell more digital goods and services in a way that is frictionless, social, and everywhere. Major global brands such as Symantec, Time Inc, and Virgin Media rely on Elastic Path to innovate and grow. Web www.elasticpath.com | Blog www.getelastic.com | Twitter www.twitter.com/elasticpath About the Author Amanda Dhalla is an ecommerce consultant with Elastic Path’s consulting division. A seasoned ecommerce professional with more than 12 years in the field, Amanda has hands-on experience marketing, merchandising, and managing multimillion dollar online stores. Her areas of specialization range from market research, conversion optimization, and analytics to traffic generation tactics such as social media, search engine optimization, and content marketing. Contact Us To find out how Elastic Path’s market research and ecommerce consulting services can help you succeed, please email consulting@elasticpath.com or call 1.800.942.5282 (toll-free within North America) or +1.604.408.8078 (outside North America). Methodology From February 18 to 22, 2011 Elastic Path Software hired Vision Critical, an interactive research solutions company, to conduct an online survey among a sample of 1,010 US adults over the age of 18 who had read at least one magazine or newspaper in the past month. Respondents had to have either read the magazine(s) or newspaper(s) in print, online (i.e., using a computer or mobile web browser), or via a dedicated applica- tion. The full dataset has been statistically weighted according to the most current region, gender, age, and education Census data to ensure a representative sample. The margin of error is ±3.1%, 19 times out of 20. Discrepancies in or between totals are due to rounding. © Copyright 2011, Elastic Path Software Inc. All rights reserved. Elastic Path™ and the Elastic Path logo are trademarks or registered trademarks of Elastic Path Software Inc. All other trademarks are the property of their respective owners.16 The Future of Newspapers and Magazines in the Digital Era www.elasticpath.com

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