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Predictive Analytics Using External Data Augmented Analytics Use Case - Smarten

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Where external factors affect business success, predictive analytics using external data allows you to consider these issues in the planning process.

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Predictive Analytics Using External Data Augmented Analytics Use Case - Smarten

  1. 1. Predictive Analytics of External Data Predictive Analytics Use Case
  2. 2. A company can determine the influence of the internal and external data on sales and identify whether factors such as GDP, rainfall or population are effective for the business. Further appropriate action can be taken to increase sales or ROI. Predictive Analytics of External Data Sample Application Description
  3. 3. Target Sales Predictive Analytics of External Data Sample Application
  4. 4. • GDP • Rainfall • Vacancy • Wholesale gap Influencing Factors Predictive Analytics of External Data Sample Application
  5. 5. Multiple Linear Regression is a technique that explores the relationship between two or more independent variables and one dependent variable. • The higher the R-square value of a model(>=0.7), the better the accuracy of the model. • A lower R-square value of a model(<0.7) means the model needs to be rebuilt using different input parameters or the input dataset doesn't exhibit a structure suitable for regression. Algorithm(s) Predictive Analytics of External Data Sample Application
  6. 6. Model Visualisation Predictive Analytics of External Data Sample Application
  7. 7. Model Visualisation Predictive Analytics of External Data Sample Application
  8. 8. Model Visualisation Predictive Analytics of External Data Sample Application
  9. 9. Model Summary Predictive Analytics of External Data Sample Application
  10. 10. Interpretation Predictive Analytics of External Data Sample Application
  11. 11. Result • Predicted Sales Predictive Analytics of External Data Sample Application
  12. 12. Result Sales prediction with accuracy value (R-square value) based on advertisement expense, wholesale gap and vacancy can be performed using APPLY functionality as shown below. Predictive Analytics of External Data Sample Application
  13. 13. Result Predictive Analytics of External Data Sample Application
  14. 14. Smarten – Predictive Analytics of External Data Use Case - 2019 Predictive Analytics of External Data Predictive Analytics Use Case For more information, contact us today. www.Smarten.com contact@Smarten.com

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