In this presentation learn about the importance of analytics and how they can be used to inform your marketing strategy.

1. Andrea Streff & Matthew Edgar
Elementive Marketing Solutions
The Top 5 Ways to Analyze Your
Website & Online Presence
1. Overview

2. Today we will review…
• What is analytics
• Top five analytics tools
– Google Analytics
– Google Search Console
– SEM Rush
– Crazy Egg
– Social Mention

3. So what do we mean
by analytics?

4. Web Analytics…
• Measure things like
– Page load times
– Page views
– Visits to your website
– Time spent on site

5. The Definition of Analytics has
Grown…
• To include tracking and measurement of
business metrics such as
– Traffic
– Leads
– Sales

6. Marketing Analytics

7. Marketing Analytics
• Goes beyond looking at a single
platform or marketing channel.
• Uses a variety of analytics tools to
monitor, track and measure
performance.

8. Marketing Analytics
• To include tracking and measurement of
business metrics such as
– Traffic
– Leads
– Sales

9. Join us for the next
video: Google Analytics