The document provides 7 tips for beginning a B2B video marketing strategy: 1. Tell an emotional story using comedy and drama to engage viewers and increase sharing. 2. Use keywords and detailed metadata for search engine optimization since videos are harder for search engines to crawl than text. 3. Leverage social platforms like LinkedIn and Twitter that now support video to expand beyond just YouTube. 4. Keep videos short and to the point since viewers are more likely to watch entirely. 5. Write effective titles that grab attention without misleading the intended audience. 6. Focus marketing messages on a specific target market and use relevant examples. 7. Enhance videos visually through powerful images, simple graphics and polished

1. CONTENT
GET YOUR MESSAGE ACROSS
Tell a story using emotional
elements like comedy and
drama – These get your
videos shared
TAGS
HELP GOOGLE HELP YOU
Search engines can’t crawl
videos as effectively as text
– Use keywords and
metadata for SEO
SHARE
GO BEYOND YOUTUBE
Social platforms like
LinkedIn and Twitter now
have video rich
functionality – Leverage it
LENGTH
SHORT AND SWEET
People are more likely to
watch the entire video if it’s
shorter – Get right to the
point
LABELS
WRITE EFFECTIVE TITLES
Grab attention but
honor your commitment
to your audience
- Don’t bait and switch
AUDIENCE
IDENTIFY THE VIEWER
Focus on a specific target
market and their interests –
Use relatable examples
1
2
3
5
6
7
TO BEGIN YOUR
B2B VIDEO MARKETING STRATEGY
ENHANCE
CAPTURE GREAT FOOTAGE
Include eye-candy like powerful
images, simple graphics, and
eloquent movements - Make
your videos more engaging
and memorable
4
BONUS
ARTSCHOOLSTUDENT
Getavideointernfrom
yourlocalartschool–give
themyourstoryandsee
howtheywill
tellit
7 TIPS