How to pitch a gaming project to investor or publisher? Is there any difference between written and verbal pitching? How can you prepare for negotiations? What should you know before the meeting and how to make an impression? Are there any tips for talking to some specific companies?
Investment in The Coconut Industry by Nancy Cheruiyot
Pitch Happens. How to pitch a game and why indie developers fail it
1. P I T C H H A P P E N S .
H O W T O P I T C H A G A M E A N D W H Y I N D I E
D E V E L O P E R S FA I L I T
E L E N A L O B O VA , A C H I E V E R S H U B
4. I can give you a feedback and ask
for a build!
… and we can do it 100 times
5. Can you please share your build
…to these 100 emails?
…and a budget plan
…and a market research
…and your profits forecast
…and a plan of updates for
the next 50 years?
21. 20-30 y.o. men who are
the fans of My Little Pony
Who is the target
audience of your game?
22.
23. Based on a research, these
are 20-30 y.o. men who
like science fiction
Who is the target
audience of your game?
K N O W Y O U R TA R G E T A U D I E N C E
31. This is a multiplayer winter
fishing simulator for mobile
devices
D O N O T O V E R C O M P L I C AT E
32. M A K E S U R E Y O U R T E X T I S
• G R A M M AT I C A L LY C O R R E C T ✔
• S T Y L I S T I C A L LY C O N S I S T E N T ✔
• P O L I T E ✔
• H O N E S T ✔
54. It’s not you, it’s me…
• We don’t have enough time / money for one more
project now
• We don’t have experience with this genre
• We already have too many games of this genre
• We look for more creative mechanics
• We look for more proven mechanics
• We’re changing our strategy
• We’re changing our office
• We’re changing our coffee beans
55. T H A N K YOU !
Deal!
E L E N A L O B O VA
F O U N D E R
A C H I E V E R S H U B . B I Z
F B : @ G A M E A C H I E V E R S H U B