Презентация продукта Opera Mediaworks Russia Глен Друри 18 июля 2013 года

2. Opera Mediaworks Brands
2

3. Opera Mediaworks Ad placements
3

4. Smart text link
• Image with text
• Call to action/campaigns
Dual feature box
• 2 images
• Above the fold
• Brand building
Opera Smart Page Real-time Promotion,
with Hyper-targeting

5. X-LARGE 320x50. Up to 30 KB recommended
LARGE 300x50. Up to 30 KB recommended
MEDIUM 216x36. Up to 15 KB recommended
SMALL 168x28. Up to 10 KB recommended
X-SMALL 120x20. Up to 5 KB recommended
FORMATS Static PNG or JPEG/Animated GIF
Standard Banners

6. DESCRIPTION
Present larger creative, more
sophisticated messaging, greater
impact.
SPECS
COLLAPSED
Static PNG or JPEG/Animated GIF
300x50px or retina-density dimensions
of 600x100px. 30kb recommended
(120kB for retina).
EXPANDED
JPEG or PNG 300x300 (600x600 for
retina). Up to 50kb recommended
(200kB for Retina).
Up to 3 touch points.
COLLAPSED
EXPANDED
Expandibles

7. DESCRIPTION
Grab attention with a breakout that
exceeds the collapsed boundaries of
your ad.
SPECS
HTML5.
Breakout, Collapsed and Expanded
aspects are required
Up to 1MB in total recommended.
Break-outs

8. DESCRIPTION
Draw attention to the collapsed
banner.
SPECS
Static JPEG/PNG 300x50px or
animated HTML5 (recommended).
Typically used in conjunction with an
expanded HTML5 ad unit.
Glow

9. DESCRIPTION
A ‘bitesize’ echo of the banner ad
remains on the screen at all times,
even after scrolling. Tap the echo to
launch rich media ad
SPECS
Static PNG/JPEG 40x40px. Retina-
density 80x80px (recommended).
Echo max filesize 50kB.
Typically used in conjunction with an
expanded rich-media HTML5 ad unit.
Echo

10. DESCRIPTION
Audio plays in banner. Can be user-
initiated, or auto-play. Audio controls
available. Banner can expand, or
remain at standard collapsed
dimensions.
SPECS
HTML5.
Audio snippet no more than 20
seconds. Banner size 320x50px or
300x50px
Audio Sting

11. DESCRIPTION
Audio auto-plays. Creative fades
in/out.
SPECS
HTML5.
Audio four seconds max. Interstitial
PNG/JPEG, 320x480px
recommended. Other sizes can be
accommodated. Retina-density
images are acceptable.
Audio Interstitial

12. DESCRIPTION
Increase brand awareness, increase
clicks. An enlarged asset, such as the
brand logo, ‘dives’ into the banner.
Attention is drawn to the creative.
SPECS
HTML5.
Banner assets supplied separately,
max 30kB per asset. Retina-density
images are recommended.
Banner size 300x50px or 320x50px.
Typically used in conjunction with an
expanded rich-media HTML5 ad unit.
Dive in

13. DESCRIPTION
Built-in gyroscope feature. Objects
move with gravity, or are otherwise
affected by the user’s gestures.
SPECS
HTML5.
Banner 300x50px or 320x50px.
Movable assets for the collapsed
banner to be supplied as separate
PNG. Retina-density images are
acceptable.
Typically used in conjunction with an
expanded rich-media HTML5 ad unit.
Gyro

14. DESCRIPTION
Point to any address and inform the
user how nearby they are. Accurate
to within ten metres.
SPECS
Location(s) must be supplied as
latitude/longitude.
Locate can also be implemented
within the expanded creative.
Typically used in conjunction with an
expanded rich-media HTML5 ad unit.
Locate

15. Region Reach Impressions
CIS
Russia 25,000,000 700 M
Ukraine 7,500,000 243 M
Poland 1,500,000 40 M
Uzbekistan 3,000,000 90 M
Belarus 2,000,000 85 M
Western Europe
UK 2,000,000 110 M
Germany 600,000 7 M
South East Asia
Indonesia 30,000,000 550 M
Thailand 1,000,000 20 M
Malaysia 2,000,000 50 M
Vietnam 7,500,000 157 M
Philippines 2,500,000 41 M
Indian Sub-continent
India 35,000,000 1 B
Pakistan 3,500,000 115 M
Bangladesh 4,500,000 110 M
Global Reach

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