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   Management system improvement proposition
   For Top Management




                            Process Management

                         AS A BUSINESS DEVELOPMENT DRIVER




                                                Elena Petrova, Anastasia Kuzmenko
                                                                     June 5th, 2012
purpose
                           2

   We would like to expose business value of applying
    the Process Approach to managing the company.
   We invited people who take part in TEAM
    management, who may impact business
    development and are expected to make weighted
    decisions.
   We expect your opinion on implementation of
    process approach as TEAM management system



Process Management             Elena Petrova, Anastasia Kuzmenko June, 2012
Agenda
                               3

• Motivation
• Theory of Process Approach to management:
   Alternative approaches

   Process and categories of business processes

   Process driven goals achievement (Example)

• IT company management system project
   Business development strategy and business process map (our
    vision)
   Control and management system (our proposition)




Process Management                 Elena Petrova, Anastasia Kuzmenko June, 2012
Motivation
                                 4

CMMI -> success
    Process (QMS) ->SW dev. Organisation
                   -> SW dev. project
        Audit

   What is a Process Approach to Management?
   How to identify processes correctly?
   Who needs data and which one?




Process Management                   Elena Petrova, Anastasia Kuzmenko June, 2012
Functional Approach basis:
                       Departments, Functional Units
                                                                    5

                                                                President
                       Goals and Expectations




                         VP of Service                            VP of                                   VP of        VP of Human
         VP of Sales
                           Delivery                            Engineering                            Infrastructure    Resources




                           Service
            Sales         Delivery                                                                     Sys Admins       Recruiters
           People         Managers


                                            SW Dev                                  SW Dev
                                            Project 1                               Project 2
                                                                                                            Communication Channels


                                   QC                      QC              QC                      QC
                                Engineers               Engineers       Engineers               Engineers
Client


                                                                             Elena Petrova, Anastasia Kuzmenko June, 2012
Process Approach basis:
                                Business value adding chain
                                                                      6

                                                                                                    New
                          Goals and Expectations
                                                                                                    engagement
President




                                                 Account Management
                                                                                                    Profit
                          Service                     Engineer        Deliver
            Sales                     Project                                      Support
                          Delivery                       s              y




                                         IT                                 Staff
                    Recruitin                          Accountin
                                     infrastru                             Develop
 Client                g
                                       cture
                                                           g
                                                                            ment                    References/
                                                                                                    New Clients


                                                                                                   Communication Channels


Process Management                                                              Elena Petrova, Anastasia Kuzmenko June, 2012
Theory of Process Approach to Management:
                                   Alternative approaches
              Functional                               7
                                                                                   Process
   Functional Groups (Departments)                        •    Team work (a System)
    management                                                  –   Less imbalance in resource utilization and
       High specialization, but a risk of                          effectiveness
        performance imbalance among                             –   Personnel is more reliable
        departments                                             –   Team spirit and loyalty
       management systems may vary and there              •    Goal oriented approach
        is a risk of information duplication and
        losses                                                  –   Easier to control and evaluate the status
       Distributed responsibilities (per                       –   Better results (quality, client satisfaction)
        function), but difficult to find accountable            –   Personnel is more innovative
        for the final result                               •    Identification and standardization of
   Task oriented approach                                      areas of uncertainty and those with
       Personnel may not understand their                      high defect density
        importance in the organization                          –   Result of process is more people
       Good performers are required                                independent
   Situational and crisis management                           –   More attention to risks
       Success depends on personality                     •    Transparency in staff development and
       Each activity is unique and it’s lessons                compensation
        are not applicable for further work                     –   Staff development needs and goals are
                                                                    clear
                                                                –   Personnel is more motivated
                                                                –   Personnel is more realistically thinking




Process Management                                             Elena Petrova, Anastasia Kuzmenko June, 2012
Theory of Process Approach to management:
                 categories of business processes
                                8

Business Processes:
• Main (produces value for customer)
• Management
• Support

Each process should have:
1. Purpose, expected result
2. Client (needs results)
3. Owner (responsible for meeting expectations)
4. Boundaries
5. Interfaces


Process Management                  Elena Petrova, Anastasia Kuzmenko June, 2012
Theory of Process Approach to management:
Process driven goals achievement (Low-cost Airlines Example)
                              9

 Mission: Dedication to the highest quality of Customer
  Service delivered with a sense of
  warmth, friendliness, individual pride, and Company
  Spirit.
 Vision: Continue building on our unique position -- the
  only short haul, low-fare, highfrequency, point-to-point
  carrier in America.
 Developed from material by the Balanced Scorecard
  Collaborative and Harvard Business Review (Kaplan &
  Norton)


Process Management                Elena Petrova, Anastasia Kuzmenko June, 2012
Theory of Process Approach to management:
     Process driven goals achievement (Example)
                         10




Process Management            Elena Petrova, Anastasia Kuzmenko June, 2012
IT company management system project
   Business development strategy and business process map
                                                        11

    Earnings                       Extend Business           Increase profit of
                                                                                         New Contracts
                                   w/Existing clients          engagement


                                            HR assessment                 Marketing and
                Service Delivery                                              Sales                   Work
                                            and allocation
                                                                                                 Organization/PM
                        Account                Process Analysis
                                                                            Recruiting              Software
                       Management              and Optimization
                                                                                                  Development
                                                        Product Quality
                           Staff Development                                 IT Infrastructure
                                                          Assurance




                                                                            Resources, Tools and
                                                                                Knowledge
                                                                      Resource and expenses tracking tools
      Savings                                                                        QMS
                                                                      Standards (Quality and Professional)
                                                                                  Soft Skills
                                                                             Productivity data, etc.

Process Management                                            Elena Petrova, Anastasia Kuzmenko June, 2012
IT company Business Process Structure
                                          12
                                                                 Busines
                                               Analysi              s
Process Analysis and            Control
                                                 s               Develop
Optimization                                                      ment

Service Delivery

Account Management

                                                              Account Management
Marketing and Sales
                       Client                                        Work
HR assessment and                    Contrac      Transitio                        Deliver
                       Engag                                       Impleme
                                                                        Work                      Support
                                        t         n to Ops                           y
                                                                                     Deliver
Allocation             ement                                        ntation
                                                                      Impleme
                                                                           Work
                                                                                        Deliver
                                                                                        y
                                                                      ntation
                                                                        Impleme
                                                                                          y
Product Quality                                                          ntation
Assurance

Work Organization

SW dev                                             IT                                 Staff
                           Recruitin                              Accountin
                                               infrastru                             Develop
                              g                                       g
                                                 cture                                ment
Recruiting

Staff Development



 Process Management                             Elena Petrova, Anastasia Kuzmenko June, 2012
TEAM management system project
                       Control and management system
                                                           13
Process                 Boundaries                    Interfaces              KPI                            Owner

Service Delivery        Client business needs         Client Engagement       Revenue growth $,              Operational
                        analysis,                     process, Project        Billable headcount growth      Director
                        Process tailoring             Planning process,       [N], Project profit margin %
                        Process Monitoring (for       QMS (Administration
                        business needs and            section), Contracts.
                        collaboration satisfaction)
HR assessment and       Personnel performance         Professional            Turnover, Time in Team         Personnel
allocation              improvement;                  development and                                        Director
                        Personnel time and skills     career plan, HR
                        allocation                    process, Retention
                        Personnel adaptation          program
HR administration       Employment and                Accounting process      COGS                           Administrat
                        Compensation                                                                         ion Director
                        HR Accounting
                        legal support
Process Analysis and    Operations Efficiency and     External Analysis and   Dynamics of KPI                Processes
Optimization            Productivity analysis;        Optimization methods    improvements                   Optimizatio
                        Process Compliance                                                                   n Director
                        check;
                        Management System
                        effectiveness evaluation;

Process Management                                                 Elena Petrova, Anastasia Kuzmenko June, 2012

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Process approach to Management system. Improvemnet proposition. Shortened.

  • 1. Management system improvement proposition  For Top Management Process Management AS A BUSINESS DEVELOPMENT DRIVER Elena Petrova, Anastasia Kuzmenko June 5th, 2012
  • 2. purpose 2  We would like to expose business value of applying the Process Approach to managing the company.  We invited people who take part in TEAM management, who may impact business development and are expected to make weighted decisions.  We expect your opinion on implementation of process approach as TEAM management system Process Management Elena Petrova, Anastasia Kuzmenko June, 2012
  • 3. Agenda 3 • Motivation • Theory of Process Approach to management:  Alternative approaches  Process and categories of business processes  Process driven goals achievement (Example) • IT company management system project  Business development strategy and business process map (our vision)  Control and management system (our proposition) Process Management Elena Petrova, Anastasia Kuzmenko June, 2012
  • 4. Motivation 4 CMMI -> success Process (QMS) ->SW dev. Organisation -> SW dev. project Audit What is a Process Approach to Management? How to identify processes correctly? Who needs data and which one? Process Management Elena Petrova, Anastasia Kuzmenko June, 2012
  • 5. Functional Approach basis: Departments, Functional Units 5 President Goals and Expectations VP of Service VP of VP of VP of Human VP of Sales Delivery Engineering Infrastructure Resources Service Sales Delivery Sys Admins Recruiters People Managers SW Dev SW Dev Project 1 Project 2 Communication Channels QC QC QC QC Engineers Engineers Engineers Engineers Client Elena Petrova, Anastasia Kuzmenko June, 2012
  • 6. Process Approach basis: Business value adding chain 6 New Goals and Expectations engagement President Account Management Profit Service Engineer Deliver Sales Project Support Delivery s y IT Staff Recruitin Accountin infrastru Develop Client g cture g ment References/ New Clients Communication Channels Process Management Elena Petrova, Anastasia Kuzmenko June, 2012
  • 7. Theory of Process Approach to Management: Alternative approaches Functional 7 Process  Functional Groups (Departments) • Team work (a System) management – Less imbalance in resource utilization and  High specialization, but a risk of effectiveness performance imbalance among – Personnel is more reliable departments – Team spirit and loyalty  management systems may vary and there • Goal oriented approach is a risk of information duplication and losses – Easier to control and evaluate the status  Distributed responsibilities (per – Better results (quality, client satisfaction) function), but difficult to find accountable – Personnel is more innovative for the final result • Identification and standardization of  Task oriented approach areas of uncertainty and those with  Personnel may not understand their high defect density importance in the organization – Result of process is more people  Good performers are required independent  Situational and crisis management – More attention to risks  Success depends on personality • Transparency in staff development and  Each activity is unique and it’s lessons compensation are not applicable for further work – Staff development needs and goals are clear – Personnel is more motivated – Personnel is more realistically thinking Process Management Elena Petrova, Anastasia Kuzmenko June, 2012
  • 8. Theory of Process Approach to management: categories of business processes 8 Business Processes: • Main (produces value for customer) • Management • Support Each process should have: 1. Purpose, expected result 2. Client (needs results) 3. Owner (responsible for meeting expectations) 4. Boundaries 5. Interfaces Process Management Elena Petrova, Anastasia Kuzmenko June, 2012
  • 9. Theory of Process Approach to management: Process driven goals achievement (Low-cost Airlines Example) 9  Mission: Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.  Vision: Continue building on our unique position -- the only short haul, low-fare, highfrequency, point-to-point carrier in America.  Developed from material by the Balanced Scorecard Collaborative and Harvard Business Review (Kaplan & Norton) Process Management Elena Petrova, Anastasia Kuzmenko June, 2012
  • 10. Theory of Process Approach to management: Process driven goals achievement (Example) 10 Process Management Elena Petrova, Anastasia Kuzmenko June, 2012
  • 11. IT company management system project Business development strategy and business process map 11 Earnings Extend Business Increase profit of New Contracts w/Existing clients engagement HR assessment Marketing and Service Delivery Sales Work and allocation Organization/PM Account Process Analysis Recruiting Software Management and Optimization Development Product Quality Staff Development IT Infrastructure Assurance Resources, Tools and Knowledge Resource and expenses tracking tools Savings QMS Standards (Quality and Professional) Soft Skills Productivity data, etc. Process Management Elena Petrova, Anastasia Kuzmenko June, 2012
  • 12. IT company Business Process Structure 12 Busines Analysi s Process Analysis and Control s Develop Optimization ment Service Delivery Account Management Account Management Marketing and Sales Client Work HR assessment and Contrac Transitio Deliver Engag Impleme Work Support t n to Ops y Deliver Allocation ement ntation Impleme Work Deliver y ntation Impleme y Product Quality ntation Assurance Work Organization SW dev IT Staff Recruitin Accountin infrastru Develop g g cture ment Recruiting Staff Development Process Management Elena Petrova, Anastasia Kuzmenko June, 2012
  • 13. TEAM management system project Control and management system 13 Process Boundaries Interfaces KPI Owner Service Delivery Client business needs Client Engagement Revenue growth $, Operational analysis, process, Project Billable headcount growth Director Process tailoring Planning process, [N], Project profit margin % Process Monitoring (for QMS (Administration business needs and section), Contracts. collaboration satisfaction) HR assessment and Personnel performance Professional Turnover, Time in Team Personnel allocation improvement; development and Director Personnel time and skills career plan, HR allocation process, Retention Personnel adaptation program HR administration Employment and Accounting process COGS Administrat Compensation ion Director HR Accounting legal support Process Analysis and Operations Efficiency and External Analysis and Dynamics of KPI Processes Optimization Productivity analysis; Optimization methods improvements Optimizatio Process Compliance n Director check; Management System effectiveness evaluation; Process Management Elena Petrova, Anastasia Kuzmenko June, 2012

Notes de l'éditeur

  1. [AK]An organization exists to meet specific objectives. The organization’s objectives are derived from a balanced consideration of the stakeholders’ expectations. This is due to the fact that the stakeholders’ expectations, needs and requirements may not be the same but are interrelated. For an organization to function effectively, it has to identify, understand and manage numerous linked activities/processes. This presentation describes one of the strategic ways to achieve those expectations once they are defined - implementation of the Process Approach in the company management. It takes management alliance in decisions making to set up the Process Approach to make it really valuable and bring the company to the completely new level.Basically the goal of the meeting is to describe a process driven approach to all of you and hear what you have to say about it.
  2. [EP] Motivation[AK]Motivation [EP]Theory of Process Approach to management:Alternative approaches [AK] Of course there is more then one way to approach management. In this section of the presentation alternative – functional – approach will be described.Process and categories of business processesProcess driven goals achievement (Example) [AK]. In this case we’ll show under the example why balanced scorecard and strategy maps are very important in the company management and growth.TEAM management system projectBusiness development strategy and business process map (our vision)Control and management system (our proposition)
  3. [EP]What I am doing for TEAM?(Click 1-2-3)Difficulties with:CMMI appraisal preparation: it takes too much efforts to get prepared to the appraisal at project level as well as on organizational level. People think that CMMI is not applicable to their projects. But CMMI related literature sais it is.Audit results analysis revealed that Project success doesn’t depend on the fact if QMS is followed or not. That brought us back to studying CMMI, as it is about processes and our QMS processes were written based on CMMI book. Precise study displayed that CMMI doesn’t require those processes that we have written, but requires Process Approach to management of SW development organization.(Click 4) => do we standardize and monitor correct processes?3. Audit results analysis revealed that The weakest area is data collection, analysis and process improvement => no one requires data (specified in QMS as mandatory for collection). No one is in charge of the process. The Responsible is required when there are goals of the process, which may be evaluated to say if the process is capable to achieve those results or not. => Do our processes have goals and responsible for their achievement? Do we correctly specify Processes?So there are 3 questions (Click 5)Further researches on process approach to management resulted in the training “Business Processes Development” we attended in April. It assembled all the thoughts, and this presentation is a completed home task, that we believe is useful for the company an justifies investments in the training for us.
  4. [EP]Only all together, in one chain for exact engagement, activities of these functions add value to business ensuring the following (click1)This chain is being repeated for each engagement and has goals, that should be achieved, so it is a process.
  5. (Handouts: TEAM Functional Org Chart)[AK]Process driven goals achievement (Example) [AK]. In this case we’ll show under the example why balanced scorecard and strategy maps are very important in the company management and growth.Functional, based on Functional Structure (show TEAM Functional Org Chart). Main Characteristics:Person is a part of function, not an Organization (don’t really understand his/her value for the organization) Tasks, not Goals (goals of function are either absent or are not always correlated with the organization/business goals; if they are they are it is difficult to translate them to lower level of function)Long chain of information flows (to get information or to approve request, the request should go up the functional chain, than down the another Add/дополнить bulletsPros and Cons In this approach, different people are organized in such a way that they work together in groups to form departments. The focus is common skill and synchronized work activities, such as marketing, engineering maintenance, accounting, etc. In same aspects, it exists in most organizations. A key characteristic of functional organization is specialization by functional area.However within this structure an employee does not see why he’s extremely important for the entire company successMore task oriented approach rather then goal orientedTasks are assigned by manager, which in his turn also has a task assigned by his managerGood performers are key people in this structure. It becomes people dependent and good results are archived by specific people. The leads to be lack of guarantee that next time different people will do the same work with same level of successInformation duplicationMost important is that there is a risk of many people responsible for result and expectation management is difficultWhen to useResearch and pilotsStandard, low qualified operationsNo transparency (for example for military research)[EP]Process, based on business value adding chains. (click the link, explain what is Process)Team work (system)(from the perspective of efficiency) Less imbalance in resource utilization and effectiveness (we can clarify productivity of resources and correct their involvement)(from perspective of quality) Personnel is more reliable (Each team player understands how his/her work impacts other players)(from HR perspective) Team spirit and loyaltyGoal oriented activities (KPIs)(from the perspective of efficiency) Easier to control (we know where we go, what are projections for the goal achievement, what impacts on speed, etc.)(from perspective of quality) Better results (quality, client satisfaction: expectations are clear)(from HR perspective) Personnel is more innovative (oriented to achieve the goal in the most efficient way, not to perform steps of task)Risk Mitigation (identification and standardization uncertainties and areas with high defect density)(from the perspective of efficiency) Result of process is more people independent(from perspective of quality) the most dangerous points are known and controlled (usually that are interfaces between elements of the chain)Justified Staff development and compensationStaff development needs and goals are clearPersonnel is more motivated (understand they add value, thus they are valuable, that increases their loyalty)Personnel is m more realistically thinking (understand what for they are paid, understand that good results and met expectations are more valuable than poor onesWhen to useGrowing organization when it is impossible to support and keep under control each operation, when multiple factors may impact successOrganizations with multiple accounts, operational processes, locationsIntensive business development (trying new types of business, producing own product, provisioning existing clients with new services)
  6. [EP](Show slide with categories of processes )(Click1)One function may participate in more than one process.Processes are identified based on the result they are supposed to deliver. I.e. main characteristic of the process is the Purpose, result.(Click 2) Result should be tangible, valuable and required for another process. Otherwise that is not a process, that is instruction.If the process result is required for another process, each process has it’s Client (Click 3), who provides requirements to the result of the process.Client is usually represented by the person, who is responsible for the process performance, thus, each process has it’s Owner. (Click 4). The Owner is the person who is empowered to control the process and to change it, if it is clear there is a risk not to meet expectations. But it is important to understand where are boundaries of his/her empowerment, i.e. (Click 5) Process boundaries, sometimes called Entry and Exit criteria. Boundaries are important to avoid conflicts and to miscommunications, to know to whom I should go with my question/request. Process usually consists of several elements and requires support of other processes, thus has internal and external interfaces (when, what and from who I can receive resources to do my job, and when, what and whom I should deliver results of my operation). So, Interfaces are the fifth characteristic.(Click 5) of Process.The definition of Main, Management and Support processes according to this scheme allows avoiding conflicts, clarification of accountability, timely identification of risks and smoother operations.The task of audit and process analysis in this case is:Ensure that all the elements are in place and perform their function, to point on risks To evaluate efficiency of the process (by calculating resources the process consumes and value it returns)To evaluate productivity of the process (how much time the process takes and where is the bottleneck)Process improvement opportunities will be more tangibleReturning to the Business Process System:Currently QMS provides requirements to “Implementation” link of the chain and QID audits only this link. Whereas CMMI is about the entire system. On the level of “Implementation” our processes are just about engineering practices. Their usage is a point of education and professional development, but not the process management. The question is: how to identify processes that really need to be controlled and how to establish relations among all the processes and between processes and business goals?This questions lead to the model of TEAM Business Process Management system. But first we’d like to provide the example.
  7. [AK]lowcost
  8. [AK]lowcost
  9. Financial goal is “To increase profit”. It is usually done in two ways: Increase earnings and decrease expenses. (Click 1)Earnings: There are tree ways of work with clients in order to achieve the goal (Click 2)1.Extend Business w/Existing clientsStrategies/Processes:  1) increase client satisfaction -> required process (Click 3)“ Service Delivery/Process QA"  2) study business needs of the client -> required process "Account Management"  3) prepare resources to be able to satisfy business needs -> required process "Staff Development" 2. Increase profit of engagement (make current accounts more profitable ) 1) optimize resource utilization - > process “HR assessment and allocation” 2) -> process “Process Analysis and Optimization” 3) avoid re-work and penalties -> process “Product Quality Assurance” (includes requirements analysis, verifications, demos, etc.)3. New Contracts: SW development and Outstaffing1) Find and engage new clients - > “Marketing and Sales” process2) Acquire appropriate resources -> externally “Recruiting process” -> internally process “HR assessment and allocation”3) Provide Infrastructure4)Assure prospect we are professionals -> “Software development” process and “Work Organization (PMgmt)” processesAnalysis of our value for customers, made based on Sales information,
  10. Process is repeatable operations (for example: SW development outsourcing business is a repeated “client engagement – contract - transition to operations – work implementation – delivery – support”. Each of this steps inside may vary from project to project. But the process repeats.)In boundaries of one cycle (SW development project) one instance of a process is performed.(if one of the steps of a part of the process is repeated in boundaries of one project, that is a sub-process: for example we develop a number of functionalities for one product, we repeat Implementation and delivery step several times during the project. Each time we repeat them is one instance of a sub-process.)This process is aimed to satisfy customers of TEAM, they produce value which TEAM customers pay for. These are the main activities that bring money. Thus, it is called “Main Process”.
  11. Operational Director (SR SDM)Personnel /Manager of Business Unit:CA department, SW dev projects dept; outstaffing dept