Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Brand of Steel: How Great UX Makes Brands Unbreakable

Presented at Tulsa Talks in October 2015. This talk gets into the power of UX for brands, some common misconceptions about what User experience is and brings to the table, and how brands can build value with customers. Learn how to adapt, pivot and deliver exactly what your customers are looking for, and outperform, outmaneuver and outrank competitors time and again.

  • Identifiez-vous pour voir les commentaires

Brand of Steel: How Great UX Makes Brands Unbreakable

  1. 1. Brand of Steel: How Great UX Makes Brands Unbreakable Presented by Eli Silva @elisymeon
  2. 2. About Eli Silva: Favorite Color: Green Twitter: @elisymeon Experience: UX Designer/Architect LinkedIn: linkedin.com/in/elisymeon
  3. 3. Lesson 1: So, what’s UX? Lesson 2: Branding, UX, and UI, Oh My! Lesson 3: Building a Brand of Steel
  4. 4. Lesson 1: So, what’s UX? Lesson 2: Branding, UX, and UI, Oh My! Lesson 3: Building a Brand of Steel Let’s Look at Unicorns
  5. 5. So, What is UX?
  6. 6. UX is not UI!
  7. 7. The Common Impression
  8. 8. The Job Description
  9. 9. The Reality
  10. 10. Forget the Unicorns
  11. 11. No Unicorns?!
  12. 12. Collaboration across disciplines is a better practice than a few people who can do it all.
  13. 13. The Reality V S
  14. 14. UX Designers are in the business of assembling Voltron, not being unicorns. Collaboration is the Differentiating Factor:
  15. 15. So, What is UX?
  16. 16. Technology Business Design UX
  17. 17. UX applies anywhere and everywhere a human meets your brand. Digital or not, UX is happening.
  18. 18. UX is about strategy, research and design working together to put users front and center Defining UX:
  19. 19. Service Product Interface What does User Experience Touch?
  20. 20. UI or GUI Product InterfaceService What does User Experience Touch?
  21. 21. How?
  22. 22. EMPATHY!
  23. 23. UX helps a brand find and deliver a strategy related to their goals, and the goals of their users. Let’s Define UX:
  24. 24. Truth: The Experience is the Product
  25. 25. Lesson 1: So, what’s UX? Lesson 2: Branding, UX, and UI, Oh My! Lesson 3: Building a Brand of Steel
  26. 26. Lesson 1: So, what’s UX? Lesson 2: Branding, UX, and UI, Oh My! Lesson 3: Building a Brand of Steel Why is UX so Important?
  27. 27. What about UI?
  28. 28. UI helps a brand convey a unique look and feel for their users that delivers visually on the brand's promise. Let’s Define UI:
  29. 29. “In order to avoid losing its place atop organizations, design must deliver results. Designers must also accept that if they don’t, they’re not actually designing well…” -Mills Baker, Facebook
  30. 30. Outdated Creative Delivery Model:
  31. 31. Outdated Creative Delivery Model:
  32. 32. UX Visually Defined:
  33. 33. An Example of Outdated Creative Delivery:
  34. 34. UX has a Plan:
  35. 35. An Example of Updated Creative Delivery:
  36. 36. UX in action is a lot more powerful than pretty-making. It’s advanced, empathetic problem solving.
  37. 37. UX helps companies turn toward users & away from traditions that stand alone. It's data driven and research based.
  38. 38. UX brings the customer into the boardroom at the C level, and helps customers shape the products they use Building a User Centered Brand:
  39. 39. Truth: “Good” design is not enough.
  40. 40. Lesson 1: So, what’s UX? Lesson 2: Branding, UX, and UI, Oh My! Lesson 3: Building a Brand of Steel
  41. 41. Lesson 1: So, what’s UX? Lesson 2: Branding, UX, and UI, Oh My! Lesson 3: Building a Brand of Steel How to Build UX Maturity
  42. 42. UX helps brands resonate with customers by collecting feedback and integrating it into overall product strategy Let’s Plan for Greatness:
  43. 43. UX takes customer focus, and wraps development, and design around that focus, so brands achieve more
  44. 44. A user’s interactions with your promises determines your brand.
  45. 45. Websites are a promise that you and your services are accessible, relevant, and available to your customers on their schedule.
  46. 46. Time for a redesign?!
  47. 47. Not so Fast...
  48. 48. We can’t really afford UX...
  49. 49. There's still a big gap for many companies out there, and the UX maturity is still set to grow
  50. 50. Truth: Good Brands Redesign, Great Brands Realign
  51. 51. About Eli Silva: Website: elisilva.com Twitter: @elisymeon Slides: http://goo.gl/PEv01o LinkedIn: linkedin.com/in/elisymeon

×