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Talking back to pop culture with better stories about women that don’t revolve
                            around men (or babies).




                             w: PopCulturePirate.com

                             t: @ElisaKreisinger

                             e: elisa@popculturepirate.com
Online Research




Figure out what people are doing and
then meet people where they are
already at.
Where’s your audience?


 Ignite Social Media
• http://bit.ly/qp7mJ0
• key demographic
  information
• target key players/topics
  and trends in your
  research.
Social Media: Twitter
Social Media: Facebook
Social Media: Tumblr


• Most feminist and female-dominated
social media tool on the web.

•The content is snarky, smart and easily
sharable.

•Most queer-positive site including
straight allies.

•Most teens are micro blogging here
Social Media: Research-Based Organizations


 • The more hours of TV a girl
   watches, the fewer options she
   thinks she has in life; the more
   hours of TV a boy watches the
   more sexist his views become.

 • If female characters are added to
   media programming at the current
   rate, gender balance won’t occur
   for 700 years.

 source: Geena Davis Institute on
 Gender in Media
What I found/find:

•StudyHacks/LifeHacks on getting organized
 before you begin to surf
http://the99percent.com/tips/6981/How-To-
Become-A-Self-Management-Superhero

http://calnewport.com/blog/2008/02/15/fixed-
schedule-productivity-how-i-accomplish-a-
large-amount-of-work-in-a-small-number-of-
work-hours/

• Feminist Tumblrʼs:
http://kimfffunk.tumblr.com/post/1082301982/
my-parents-sure-are-proud-of-all-the-debt-im

http://sexismandthecity.tumblr.com/

• Comments sections on mainstream/big
snark blogs (Bravo TV blogs, Jezebel,
Gawker)
http://www.bravotv.com/the-real-housewives-of-
beverly-hills/season-1/blogs
• Advertisers section of same websites to
see who they target - how am I being sold to
advertisers?
•Tweets during the show: Following the #hash

•Feminism 101 Blogs
http://finallyfeminism101.wordpress.com/

• Other peopleʼs Delicious bookmarks
http://www.delicious.com/ramitsethi/

•Telling older people what I do and who they associate my
descriptors with.
Candice Breitz
Tracy Moffat

•Twitter followers/searches
Find people with niche audiences, like Women and Hollywood and
search their followers.

•Making art process public via blogs and tumblr.
http://daniellieske.blogspot.com/2010/03/theres-no-way-around.html

•Google Alerts
Set certain topics and get them sent to your email daily as articles are
posted on the web

• Make your own survey via
https://spreadsheets.google.com/gform?key=t8o_jR1CCOj-
IUlAhLnx24A&hl=en#
•Infographics
they contain a lot of information in a small space and make it easy to synthesize.
Talking back to pop culture with better stories about women that don’t revolve
                            around men (or babies).




                            w: PopCulturePirate.com

                            t: @ElisaKreisinger

                            e: elisa@popculturepirate.com

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Using Social Media and Online Communities For Research

  • 1. Talking back to pop culture with better stories about women that don’t revolve around men (or babies). w: PopCulturePirate.com t: @ElisaKreisinger e: elisa@popculturepirate.com
  • 2. Online Research Figure out what people are doing and then meet people where they are already at.
  • 3.
  • 4. Where’s your audience? Ignite Social Media • http://bit.ly/qp7mJ0 • key demographic information • target key players/topics and trends in your research.
  • 6.
  • 8. Social Media: Tumblr • Most feminist and female-dominated social media tool on the web. •The content is snarky, smart and easily sharable. •Most queer-positive site including straight allies. •Most teens are micro blogging here
  • 9. Social Media: Research-Based Organizations • The more hours of TV a girl watches, the fewer options she thinks she has in life; the more hours of TV a boy watches the more sexist his views become. • If female characters are added to media programming at the current rate, gender balance won’t occur for 700 years. source: Geena Davis Institute on Gender in Media
  • 10. What I found/find: •StudyHacks/LifeHacks on getting organized before you begin to surf http://the99percent.com/tips/6981/How-To- Become-A-Self-Management-Superhero http://calnewport.com/blog/2008/02/15/fixed- schedule-productivity-how-i-accomplish-a- large-amount-of-work-in-a-small-number-of- work-hours/ • Feminist Tumblrʼs: http://kimfffunk.tumblr.com/post/1082301982/ my-parents-sure-are-proud-of-all-the-debt-im http://sexismandthecity.tumblr.com/ • Comments sections on mainstream/big snark blogs (Bravo TV blogs, Jezebel, Gawker) http://www.bravotv.com/the-real-housewives-of- beverly-hills/season-1/blogs • Advertisers section of same websites to see who they target - how am I being sold to advertisers?
  • 11. •Tweets during the show: Following the #hash •Feminism 101 Blogs http://finallyfeminism101.wordpress.com/ • Other peopleʼs Delicious bookmarks http://www.delicious.com/ramitsethi/ •Telling older people what I do and who they associate my descriptors with. Candice Breitz Tracy Moffat •Twitter followers/searches Find people with niche audiences, like Women and Hollywood and search their followers. •Making art process public via blogs and tumblr. http://daniellieske.blogspot.com/2010/03/theres-no-way-around.html •Google Alerts Set certain topics and get them sent to your email daily as articles are posted on the web • Make your own survey via https://spreadsheets.google.com/gform?key=t8o_jR1CCOj- IUlAhLnx24A&hl=en#
  • 12. •Infographics they contain a lot of information in a small space and make it easy to synthesize.
  • 13. Talking back to pop culture with better stories about women that don’t revolve around men (or babies). w: PopCulturePirate.com t: @ElisaKreisinger e: elisa@popculturepirate.com

Notes de l'éditeur

  1. Work featured in galleries and festivals throughout the US and Europe and featured on Art 21, Jezebel, Salon and the Boston Globe.\nI’ve worked with BravoTV, NBC, Paramount Pictures, Women Make Movies and the Women’s Media Center. \n\n\n
  2. Where to do online research focusing mostly on social media. \n\n\n\n
  3. What’s your audience doing?\n
  4. Now, where are they, physically, online?\nThis site offers key demo info for EVERY social media network.\n
  5. For example: If you work with any of these demographics, Twitter should be a logical and important aspect to your work. \n
  6. Follow hashtags on twitter to find specific communities. Here are a few. \n
  7. \n
  8. \n
  9. Statistics delivered daily to your inbox help you keep on top of current trends and provide easy ways to support your existing work and findings.\n
  10. \n
  11. \n
  12. \n
  13. \n