More Related Content Similar to Social Media - Why use it? What's the ROI? (20) Social Media - Why use it? What's the ROI?1. © RiverRhee
Consul.ng
2013
Social
Media
–
why
use
it?
What’s
the
ROI?
Elisabeth
Goodman
Cambridge
Network
Breakfast
Mee.ng
25th
April
2013
Enhancing Team Effectiveness
2. © RiverRhee
Consul.ng
2013
15
minutes
to
explore!
1. RiverRhee
Consul.ng’s
/
my
experience
of
Social
Media
2. Other
people’s
experience
(from
the
survey)
3. Challenges
and
.ps
for
ROI
4. Further
reading!
4. © RiverRhee
Consul.ng
2013
Why
am
I
teaching
people
about
Social
Media
tools?
A
good
adjunct
to
my
business
1. I’ve
learnt
how
to
use
social
media
tools
to
meet
my
needs
over
several
years
2. People
have
been
asking
me
to
teach
them
3. Social
media
tools
are
a
good
fit
with
Knowledge
Management
– They
enable
people
to
share
what
they
know
and
learn
from
others
My
stats..
• LinkedIn
– Since
March
2006
– 758
connec.ons
• Blogs
(Wordpress)
– Since
July
2009;
– 609
followers;
77
posts
• Twi`er
– Since
Aug
2009
– 570
followers;
2400+
tweets
• Facebook
– Since
Dec
2009
• Google+,
Pinterest
–
early
days
5. © RiverRhee
Consul.ng
2013
What
has
been
my
ROI
in
terms
of
paid
work?
Social
Media
training
/
wri.ng
1
to
1
tutorials
2009
-‐>
St
John’s
seminars
2010-‐
2011
Ar.cle
(in
FUMSI)
2012
Workshop
Cambridge
Network
2011
Work
with
previous
colleagues
Approx.
99%
&
75%
turnover
2010-‐2011
Approx.
75%
turnover
2012/2013
New
clients
Gower
publishing
2012
-‐>
Warm
leads
2013
New
associates
Collabora.on
2012
-‐>
6. © RiverRhee
Consul.ng
2013
Social
Media
tools
also
deliver
other
ROIs
They
help
you
to:
Build
your
reputa.on
Build
your
network
of
connec.ons
Build
your
knowledge
They complement face-to-face networking and marketing
to lead to referrals and clients..
7. © RiverRhee
Consul.ng
2013
My
networking
&
marke.ng
media
Library
and
Informa.on
Science
Life
Sciences
Cambridgeshire
&
Herkordshire
Team
Effec.veness
NetKIX
CILIP
UKeIG
TFPL
Blogs
Twi`er
lists
OneNucleus
GSK
&
ex-‐GSK
contacts
StevBioSciCat
Various
LinkedIn
groups
Twi`er
lists
The
Cambridge
Network
APM
East
of
England
Various
LinkedIn
groups
Blogs
Ex-‐GSK
contacts
APM
IQPC
Associates
Facebook
OneNucleus
Melbourn
BA
Royston
CoC
LBIC
9. © RiverRhee
Consul.ng
2013
Profile
of
19
respondents
(some
anonymous)
Robin
Higgons
Qi3
Ltd
robin.higgons@qi3.co.uk
Karen
James,
Lilac
James
QTP
Environmental
Ltd.
01223
269400
infor@qtpe.co.uk
Amanda
Brown,
Managing
Director,
Alterra
Amanda@alterra-‐
consul.ng.co.uk
07947
502760
Mark
Collingwood
www.tonicfusion.com
Tonic
Fusion
01727810254
Jamie
Lesinski,
Crossbar-‐fx,
jamielesinski@crossbarfx.com
02031957136,
@jamielesinski
@crossbarfx
Ed
Goodman,
Cambridge
Business
Lounge,
01223
324040
Richard
Wishart,
Delivery
Management
Ltd
richard.wishart@del-‐
mgt.com
Goncalo
Syndicate
room
Alexandra
Murphy
Cambridge
Network
alex.murphy@cambridgenetwork.co.uk
1
–
25+
people
in:
Training
Marke.ng
(Social
Media)
Accoun.ng
Financial
management
Mobile
phones
apps
Distributor
Payment
services
Analy.cal
&
formula.on
Design
Informa.on
services
10. © RiverRhee
Consul.ng
2013
To
support
web
ac.vity
Main
reasons
for
using
Social
Media
Establishing
myself
as
a
world
wide
expert
Building
trust
with
clients
on
a
personal
level
Managing
contacts
and
keeping
in
touch
Job
promo.on
Lead
genera.on
Informa.on
gathering
Networking,
discussion
Other
par.cipants
are
clearly
and
strongly
linked
to
my
business
stream
Communica.ng
to
target
markets
&
influencers
Promo.ng
company
news
and
events
Personal
and
business
development
Broadcas.ng
knowledge
Building reputation
Building connections
Building knowledge
To
reach
our
network
without
spending
vast
amounts
of
money
13. © RiverRhee
Consul.ng
2013
Your
ROIs
• Much
greater
reach
to
new
and
exis.ng
clients.
• Avoiding
“castle
guard
protec.on
systems”
• Less
about
"them
and
us"
sales;
more
about
sharing
needs
and
solu.ons.
• Get
a
real
feel
for
people’s
and
companies’
problems.
• A
fresh,
personal
and
free
way
of
learning
more
about
clients
&
sharing
on
their
terms.
• Engaging
my
client
with
a
specific
director
in
a
hotel
group
gained
a
contract
for
£100,000+
via
strategic
use
of
LinkedIn.
• Another
client
gained
by
responding
to
Twi`er
ques.on
–
short-‐term
project
valued
at
£1,500.
• ‘Selflessly
retwee.ng'
content
important
to
prospec.ve
clients
=
sort
of
statement
of
intent.
• Retweets
by
others
-‐
“I
do
consider
this
as
a
benefit”
• Signs-‐ups
and
direct
contacts
from
LinkedIn
• Not
having
to
travel
so
much
to
overseas
conferences.
• Maintaining
my
influence
networks
with
relevant
and
persuasive
original
content.
•
Followers
/
website
hits,
interac.ons,
contacts
and
business
(proposals)
(16)
•
None
(3)
15. © RiverRhee
Consul.ng
2013
Your
challenges
/
strategies
• Effort
and
.me
vs.
ROI
• Lack
of
flexibility;
customisa.on
• Misuse
/
unprofessional
use
of
tools
by
others
– Twi`er
-‐
rescheduling
tweets
– LinkedIn
-‐
headlines
w/
no
follow-‐up
interest
• Ge|ng
corporate
and
worldwide
target
audiences
onto
the
tools
• Confiden.ality
agreements
limit
what
we
can
share
• Keep
up
to
date
by
con.nuously
researching
the
plakorms
and
developing
processes
to
streamline
their
effec.veness
(a
strategy)
• Proper
training
applied
to
proper,
tailored,
strategy
– Key
words
op.misa.on
– Knowing
the
best
.me
of
day
to
post
on
each
plakorm
– Keeping
it
relevant
– Standing
out
in
a
sea
of
dross
– Ve|ng
connec.ons
on
LinkedIn;
using
others’
connec.ons
for
introduc.ons
– Using
the
tools
con.nuously
and
consistently
– ‘Dance
as
if
no-‐one
is
watching'
16. © RiverRhee
Consul.ng
2013
A
possible
framework
for
your
social
media
strategy
Define
your
business
goals
Iden.fy
and
analyse
stakeholders
Assess
the
environment
–
what
else
is
happening?
Iden.fy
key
messages
Select
your
tools
&
their
use
Define
measures
of
success
&
monitor
17. © RiverRhee
Consul.ng
2013
10
top
.ps
for
greater
ROI
from
Social
Media
1. Decide
what
you
want
to
use
Social
Media
for
(reputa.on,
connec.ng,
knowledge
etc.)
2. Develop
a
strategy
3. Create
personal
profiles
and
business
pages
4. Make
your
target
customers
and
key
offerings
clear
throughout
5. Listen
and
search,
acknowledge
and
support
others
6. Match
your
frequency
and
tone
of
updates
to
the
tool
7. Join
and
par.cipate
in
relevant
groups
(and
#tags)
8. Use
‘front-‐ends’
that
help
you
to
connect
your
use
of
tools,
schedule
updates
etc.
9. Have
links
to
your
Social
Media
profiles
from
your
web
site,
business
card
etc.
10. Get
support
from
others
e.g.
– Other
employees,
associates
post
links
to
your
Social
Media
business
pages,
retweet
etc.
– Guest
blogs,
– Marke.ng
businesses
The 3’I’s: Inform, Interact, Inspire!
18. © RiverRhee
Consul.ng
2013
A
selec.ve
list
of
further
reading
• h`p://malharbarai.com/2013/04/11/10-‐
reasons-‐business-‐blogging-‐is-‐be`er-‐
infographic/
• h`p://www.damarque.com/blog/
gianluigi-‐cuccureddu/six-‐reasons-‐why-‐
b2b-‐twi`er-‐audiences-‐are-‐poor-‐quality
• h`p://cooperlomaznews.co.uk/teams-‐
twee.ng-‐and-‐genera.on-‐y-‐why-‐business-‐
should-‐welcome-‐ways-‐of-‐working-‐from-‐a-‐
new-‐genera.on
• /h`p://www.damarque.com/blog/
gianluigi-‐cuccureddu/forrester-‐four-‐major-‐
goals-‐enterprise-‐social-‐networking-‐
integra.on
• h`p://www.damarque.com/blog/
gianluigi-‐cuccureddu/unlocking-‐social-‐
technologies-‐untapped-‐poten.al-‐annual-‐
value-‐13-‐trillion
• h`p://commconn.co.uk/2013/02/20/
what-‐to-‐quote-‐when-‐your-‐boss-‐asks-‐why-‐
do-‐we-‐need-‐social-‐media/
• h`p://www.b2e-‐community.com/profiles/
blogs/it-‐is-‐not-‐about-‐roi-‐but-‐roe-‐on-‐social-‐
media?xg_source=ac.vity
• h`p://elisabethgoodman.wordpress.com/
2010/07/24/social-‐media-‐pu|ng-‐you-‐
and-‐your-‐business-‐at-‐the-‐heart-‐of-‐your-‐
community/
19. © RiverRhee
Consul.ng
2013
elisabeth@riverrhee.com
07876
130
817
h`p://www.riverrhee.com
LinkedIn:
h`p://www.linkedin.com/in/elisabethgoodman
h`p://www.linkedin.com/company/riverrhee-‐consul.ng
Facebook:
h`p://www.facebook.com/pages/RiverRhee-‐Consul.ng/243697391737
Blogs:
h`p://elisabethgoodman.wordpress.com
h`p://riverrheeconsul.ng.wordpress.com
Twi`er:
h`p://twi`er.com/ecgoodman
Enhancing Team Effectiveness