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IDEATION
Conceptualize Your Podcast
Find Your Concept
• What is your podcast about?
• Your answer to this question should be specific enough that you establis...
Determine Your Format
• How your show looks and feels.
• You can think of format as the blueprint for your show.
• For exa...
Find Your Central Question
• What is the main question that you will seek to address throughout the
course of your podcast...
Find Your “Audience of One”
• Who do you imagine would be interested in listening to your podcast?
• Who are you building ...
Listen To Other Podcasts
• The best way to start formulating ideas for your own podcast is to listen to
other podcasts.
• ...
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Ideation - Conceptualize Your Podcast

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This is a lesson from our Podcast course inside the Eagle Learning Center. To take the full course, please visit www.eaglelearningcenter.com

In this lesson, we discuss the 5 steps to conceptualize your podcast.
1. Find Your Concept
2. Determine Your Format
3. Find Your Central Question
4. Find Your "Audience of One"
5. Listen to Other Podcasts

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Ideation - Conceptualize Your Podcast

  1. 1. IDEATION Conceptualize Your Podcast
  2. 2. Find Your Concept • What is your podcast about? • Your answer to this question should be specific enough that you establish a clear focus but broad enough that you will be able to sustain the podcast over multiple episodes and seasons. Task: Write down a one sentence summary (or log line) of what your show will be about.
  3. 3. Determine Your Format • How your show looks and feels. • You can think of format as the blueprint for your show. • For example, a host may explore what happens each day in each episode. Task: Describe the format you would like your show to follow.
  4. 4. Find Your Central Question • What is the main question that you will seek to address throughout the course of your podcast? • In our podcast the Eagles Nest, the we explore the central question: “What goes on inside the Eagles Nest?” Task: Write down the central question your podcast will address.
  5. 5. Find Your “Audience of One” • Who do you imagine would be interested in listening to your podcast? • Who are you building your show for? • This can be as general as “drive time radio listeners” or as specific as “Game of Throne fans.” Task: Briefly describe the audience that you will be targeting with your show.
  6. 6. Listen To Other Podcasts • The best way to start formulating ideas for your own podcast is to listen to other podcasts. • See what’s already out there in your topic area and note any elements of these shows that you might want to emulate. Task: Write down three podcasts that you will listen to. Once you’ve listened to a few episodes from each, write down what each podcast does well.

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