**For presentation notes and elaboration on each point feel free to contact me A presentation on the things to think about before just "Starting-up". I work with many founders and these are some of the main points that come up again and again. I hope you find this helpful.

1. WHAT TO THINK ABOUT BEFORE
STARTING A STARTUP
ELIYA ELON
DIRECTOR OF EDUCATION &
ACCELERATION @STARTAU

2. THIS IS ME

3. FOCUS ON IMPLEMENTATION. NOT IDEAS.
• The success of a startup is
purely dependant on execution
• Ensure that a profitable market
exists and focus on your USP
“It’s not about ideas.
It’s about making ideas happen.” – Scott Belsky

4. IDENTIFY A PROBLEM AND SOLVE IT.
• In order for you to be incentivised
to work on your startup, pick an
issue close to heart
• Once you have gained a personal
experience of the issue, you
understand what needs to be done
“The best startups generally come from entrepreneurs
needing to scratch an itch.”—Michael Arrington,
Founder—TechCrunch

5. PERFECTION IS OVERRATED. JUST GET IT DONE.
• If the focus is purely on perfection, too
much effort will be placed in the
production process on adding new
feature, instead of creating a product
• In simple terms – it is impossible to
earn money if you aren’t selling
anything!
“If you are not embarrassed by the first version of
your product, you’ve launched too late.”—Reid
Hoffman

6. DESIGN IS SECONDARY. FOCUS ON THE
SOLUTION.
• Your product should be centred
around the USP, not on good-
looks
• Remember – people don’t buy
from Amazon because the
website looks pretty
“Customers don’t want a design. They want a solution” -
Unknown

7. CUSTOMERS ARE KEY
• Products were created for the
customer – not yourself
• Be open to constructive
criticism!
“Don’t fall In love with your product. That’s the
customers job.” - Unknown

8. VALIDATE YOUR PRODUCT
• Gut instinct is important – but
more critical is discovering
whether or not the customer is
satisfied with your solution
“Until you ask, you cannot know” - Unknown

9. FEEL FREE TO CONTACT ME