Emg portfolio presentation

Strategic
Thinker, Brand
Advocacy
Builder, & Event
Marketing
Professional
ELIZABETH GELDHOF

WHY I AM LOOKING FOR A NEW
OPPORTUNITY:
16 Years in the Event Marketing business, then a detour for a few years in other
marketing initiatives, I know I am meant to be involved in event marketing. Period.
My past has led me to be an award winning Executive Producer for Fortune 500
corporate events/initiatives, a Director of Business and Marketing Strategist for a
start-up Eco-Friendly childcare center, as well as an Account Director for B2B
marketing agency. I have succeeded in these vast areas of experiences by being
a leader, listening and then developing concepts and delivering desirable results.
A proven team leader focused on creating strong client relationships, delivering
high ROI products on time/ budget, and exceeding goals.
@2013 Elizabeth Geldhof
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SELECTED FLOOR TO
CEILING EVENTS

4
MARSHALL FIELD‘S
Marshall Field's continues to receive accolades for its
"Vertical Fashion Show" This over-the-top event was
the highlight of an unbelievable array of special events
that were part of our State Street Renaissance," said
Greg Clark, vice president of creative services at
Marshall Field's. "We are honored to receive this
award for an event that thrilled more than 12,000
spectators who viewed in amazement as our models
walked the vertical catwalk." PR Newswire
 This is the show
that made me fall
in love with
Chicago and one I
am most proud of.
 Creative Director
 Executive Producer
 Negotiated with all
of the necessary
politicians,
including Mayor
Daly and Public
Services (CTA,
Police and
Fire/EMS) for
permission to
scale a historical
building

 Celebration
of the
freshly
renovated
flagship
store
highlighting
new
designers,
food
vendors, and
service
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MARSHALL
FIELD‘S

 Free Poi Dog
Pondering
concert
across the
street from
the State
Street store
 Four
runways, 8
minute
shows, 8
times
throughout
the day
 12,000
spectators
and global
media
recognition
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MARSHALL
FIELD‘S

7
primary contributions
One of New York City's most famous events is the New
York City Marathon, which runs each year in early
November. Since its modest beginning in Central Park
when 127 runners participated in front of a meager
cheering section, the race has grown to include over
39,000 participants who traverse the five boroughs in
front of, organizers say, two million spectators and a
worldwide television audience of 315 million.
h t t p : / / w w w . n y c g o v p a r k s . o r g /a b o u t / h i s t o r y / n y c - m a r a t h o n
of the ING
employee
experience,
Tradeshow,
Cheering Zones
and Corporate
Sizzle Reel
 Negotiated with all
of the necessary
City Officials
 Committee Chair
for the city EMS
preparedness task
force

 ING Employee
volunteer
experience
 Hospitality areas
for ING C-Suite
 Trade Show
Booth pre-race
 Designed,
Produced,
Executed 8
cheering zones
 DJ‘s coordination
8
ING

 Promotional
item
procurements
 Fan Experience
 ―Energizers‖
Field Staffing
 Produced Final
Sizzle Reel for
ING corporate
use
 After race result
postings
9
ING

AXE
―With the launch of AXE, we shook up the largely
mundane men‘s grooming category‖. Unilever Website
10
 Venue and City
location permit
negotiator

AXE
 Task: Create a
Party in the
―dark‖ to launch
Axe Touch body
spray
 Venue Selection
 Talent
Negotiation
 This event was
so successful we
recreated it for
2 tours
throughout the
US in various
bar locations
11

AXE
 Red Carpet
event for 20
somethings.
 Celebrity
DJ's
included
Jack
Osbourne,
Hilarie
Burton,
Dominique
Swain and
Cameron
Douglas
Hilary Burton
Hilary Burton and Mila Kunis
12

AXE
 Details matter
 Dark with
safety in mind
Field staff, costumes, custom
trays… details matter
Illuminated mat
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BOOMER COALITION CONCERT
The Boomer Coalition, a group whose purpose is to
raise awareness about cardiovascular disease (CVD)
held a star-studded Boomer Coalition event on
November 10 at Hammerstein Ballroom in New York
City. The artists included the Doobie Brothers, R&B
diva Patti LaBelle, Latin crossover sensations Los
Lobos, blues guitar wizard Jonny Lang and blues
singer/song writer Taj Mahal, all hosted by Henry
Winkler.
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• Creative Director
• Executive Producer
• Talent
procurement

BOOMER
 Create a
concert
experience
which would
resonate with
the Boomer
generation
 Build
awareness
(CVD) through a
great script
performed by
Henry Winkler
 Coordinated a
lot of talent in a
short period of
time
Doobie Bronthers
Los Lobos
15

BOOMER
 Talent for a
cause
 Individual VIP
rooms for all
the artists
(nothing is
―free‖)
Patti LaBelle
Doobie Brothers
16

BUSINESS WEEK
 ―October 6, 2004, Business Week celebrated its
75th anniversary in grand style—commanding the
Metropolitan Museum of Art with a party for some
500-plus guests. Planned many months in advance,
the party required some quick thinking from Clark
Chaine, Business Week‘s director of marketing, and
Phyl Monroe, manager of marketing events, due to
some unexpected circumstances‖. BizBash
17

BUSINESS
WEEK
 Mad dash to
change the
plan to
accommodate
the Presidential
debate
and publisher; Harold McGraw
McGraw-Hill Companies
chairman, president
Stephen Shepard, the
magazine‘s editor in chief;
Sean ―Puffy‖ Combs and
Mayor Michael Bloomberg -
18

BUSINESS
WEEK
 All of the
details you
would expect at
a Corporate
anniversary
party: valet,
personal coat
check butlers,
signage, walk
of covers, live
music, cocktail
reception, sit
down dinner,
key speakers,
networking
quite area and
an added
touch:
Presidential
debate viewing
area
19

BUSINESS
WEEK
20

FASHION WEEK NYC
6 seasons, 100’s of shows, 100’s of designer visions and a
myriad of details were managed. A lot of work for many 15
minute live events for someone else to succeed. This is where
my passion was fueled…seriously.
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 Production
Manager
 Rigger
 Electrician
 Stage Hand

FASHION
WEEK NYC
 Bryant Park,
26th Street
Armory, Chanel
Showroom, Pier
26….
 Bob Mackie,
Carmen Marc
Volvo,
Alexander
McQueen,
Ralph Lauren,
Tommy Hilfiger,
….. The list is
too long.
Each season was a different logistical nightmare until it was finished… then ohhh what a feeling!
22

XBOX
GMR Marketing was the Agency of Record for the launch of
Xbox among other Microsoft products.
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 Director of
Production,
Design and
Events for GMR
Marketing
 Executive
Producer for all
XBOX events

XBOX
 We took over
Time Square
for a day.
 We started the
process of this
massive launch
only two weeks
before.
Surprise!
Secured Time Square
Dwayne Johnson and Bill
Gates
24

XBOX
 Venue
negotiations‖
Pre Party, Toys
‗R Us, City of
New York
Streets and
Sanitation,
permitting
 Audience
Experience:
WWE
Restaurant
holding party
 Challenging
safety logistics
after 9/11 in
the City of New
York
Live Competition
1st ever XBOX sold
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MARKETING INITIATIVES

POINT O‘ WOODS GOLF &
COUNTRY CLUB
 Clubhouse and
Marketing Manager
 Supervised entire
hospitality staff:
kitchen, servers,
vendors
Point O’ Woods
Golf & Country Club
2008 Food & Beverage
Service Training Manual
Since 1971, Point O' Woods has been the home of the
Western Amateur Golf Tournament. Some of
professional golf's top players have been a part of the
Western Am at the Point, including Phil Mickelson,
Tiger Woods, Chris DiMarco, Justin Leonard, Scott
Verplank, and more. The Point and Western Am have
also seen a few celebrities, including Michael Jordan
and Mark McGwire.
27

 Introduced the
term
―experience‖ to
the team to
engage in a
more formal
atmosphere
 Service Training
POINT O‘
WOODS
Point O’ Woods
Golf & Country Club
2008 Food & Beverage
Service Training Manual
Proper service instruction@2013 Elizabeth Geldhof
28

 Led the charge to
facilitate the
contract with the
Western Am
committee to
provide a
comfortable
experience for all
spectators and
provide white
glove service for
all players.
 Coordinated all
Club member
hospitality areas,
and revenue
generating
spectator food
and beverage
stations on
course.
POINT O‘
WOODS
Pictured is 2007 Western Amateur winner Jhared
Hack with Western Amateur Golf Chairman Rich
Peterson.
29

 I took all of my
key-learnings
from the
previous
season and
documented
them for
training
sessions.
 I was told it is
still used today.
POINT O‘
WOODS
30

LITTLE GREEN TREE HOUSE
Oversaw all business operations and strategic
planning, including market research, business concept ,
P&L 5 year plan, and development of market entry
strategy.
31
 Co-created
Company (non-
financial
investment) and
served as Chief
Marketing Officer
and Director of
Business

Brand Expression
Offer the BEST possible child care growing and learning center in the country with safe,
sound, industry leading techniques with an innovative twist which incorporates an earth-
friendly and healthy living component into all that we do.
Offering an ecco-friendly state of the art child care center; the first in the Chicagoland
area, promoting a brand which stands alone visually and mentally with the message of a
safe environment, positive worldly consciousness, and modern learning; teaching
techniques where each child will have the ability to grow and learn efficiently and build a
strong foundation for their future.
The brand must be consistent in appearance, voice, and message at all times to create a
professional image.
Parents/guardians, future parents and family friends will come to associate our child
growing and learning center with being the best in safety, eco-friendly consciousness, and
innovative teaching techniques.
Our child care is the place where one must enroll their child if they are to be associated
with providing their child with only the BEST possible environment for continuous
growing and learning.
LITTLE
GREEN
TREEHOUSE
 Created brand
expression
32

 Branding
Development
and Tone.
LITTLE
GREEN
TREEHOUSE
33

 Development of
procedures for
enrollment
LITTLE
GREEN
TREEHOUSE
34

LITTLE
GREEN
TREEHOUSE
 Coordinated all
architectural
additions
 Researched,
negotiated,
procured every
toy , arts & craft
material and
furniture to
comply with our
eco-friendly
standards
 Documented all
regulation
specific
requirements for
DCFS to stay in
compliance and
good standing
with the City of
Chicago
35

VALENT BIOSCIENCES
The ―focus is on science and technology...bringing the
power of naturally occurring and chemically derived,
environmentally compatible pesticides and plant
growth regulators to bear on solving problems –
creating value – for our customers around the world.
And doing so in a manner that is sustainable for both
the environment and the industry‖. Valent BioSciences
.
36
 Account
Director for all
business while
at StudioNorth

VALENT
 Account Director
for all Valent
BioSciences
branding
initiatives for the
Public Health and
Corporate
Communications
Team
Product Specific Full page
journal ad
Public Health message for full
page journal ad
VectoBac®
| Teknar®
| VectoLex®
| VectoMax®
| MetaLarv®
VECTOBAC, TEKNAR, VECTOLEX, VECTOMAX, METALARV, and the VALENT BIOSCIENCES logo are trademarks of Valent BioSciences Corporation.
© 2012 Valent BioSciences Corporation.
Valent BioSciences Corporation is an ISO 9001:2008 Certified Company
With the industry’s most comprehensive
range of target-specific biorational
insecticides for public health professionals,
we’re working with nature to help control
mosquito and black fly populations around
the world. Our industry-leading product
development and field support teams are
committed to working with public health
professionals to develop custom solutions
while constantly striving to improve
public health in an environmentally
sustainable way.
Contact our Public Health Team by
calling 877.696.4201 or visiting us at
www.valentbiosciences.com/WBD12 to
learn more.
37

VALENT
 Product Sell
Sheet
38
4 page brochure

VALENT
 Product Sell
Sheet
6 page tri-fold brochure
39

VALENT
 Public Health
Brochure
Caption goes here
At Valent BioSciences, protecting
public health just comes
naturally
At Valent BioSciences, protecting
public health just comes
naturally
Para a Valent BioSciences, a
proteção da saúde pública vem
naturalmente
Chez Valent BioSciences, la protection
de la santé publique est dans notre
nature
En Valent BioSciences,
la protección de la salud pública
simplemente sucede
de
forma
natural
20 page saddle stitched
brochure
40

VALENT
 Trade Show
Booth Design
and Audience
Engagement
Tactics
41

VALENT
 Public Health
Website:
UX, Design, Ana
lytics, Promotio
n
Wire Frame Final Design
Global Sales Network
42

VALENT
 Corporate
Website
Corporate Website
Sub Category Page
43

VALENT
 Corporate
Website
Optimization
44

VALENT
 Analytic
Dissection of a
Survey
Worksheet
45

VALENT
 Brand
development
for new product
serviceLogo Concepts
Brochure front cover concept
46

LEICA BIOSYSTEMS
―Leica Biosystems brings histopathology laboratories
and researchers the highest quality, most
comprehensive product range. With complete histology
systems featuring innovative automation, NovocastraTM
reagents and Surgipath® consumables, Leica
Biosystems offers the ideal product for each histology
step and high-productivity workflow solutions for the
entire laboratory‖. Leica
47
 Account
Director for all
business while
at StudioNorth

LEICA
 Journal Ad
concepts
Technical
Emotional
48

INTERTEK
―Intertek provides quality and safety solutions to a
wide range of industries around the world‖. Intertek
49
 Account
Director for all
business while
at StudioNorth

INTERTEK
 Ad
development
for fire marshal
and influencer
audiences
50

THANK YOU
51
Events are memories … authentic stories… illusion of magic
with a point of reality. I enjoy orchestrating the magic and
know that to be my focus.
Elizabeth Geldhof
Nickname: E
Email: Egeldhof@gmail.com
Mobile: 269-313-1931

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